So, you’ve set up Google Ads and are ready to review Google Analytics to see what’s working. But where to start? Let’s take a closer look at the three broad Analytics areas to focus on.

By learning a little about Google Ads from both a marketing and search point of view, you can achieve noticeable results for your business.

Learn techniques to transform your writing from ordinary to captivating. Learn how humour can make your writing more engaging and memorable. Discover techniques from experts on using humour effectively in business and creative writing.

Learn techniques to transform your writing from ordinary to captivating. Explore the power of sound, rhetoric, and metaphor to make your words engaging, persuasive, and memorable.

Professional development has been a top 10 workforce retention strategy for years and it’s easy to see why. Here are the essential planning mistakes to avoid.

Beyond basic functions such as ‘sum’ and ‘average’, Excel is packed with powerful features that can streamline a surprising range of business tasks.

What do our facilitators tell participants who want to keep learning after attending a professional development workshop?

Companies that embrace diversity can expect better results in myriad ways: cohesive teams, a better culture, and improved productivity.

Communication style is a major theme in our Women in Leadership course and, as with many interpersonal skills, it’s one that can be practised and learned by anyone.

So, you’ve attended a writing workshop and learned dozens of new skills in one day. But where to focus your energy next?

Despite the importance of Executive Assistants (EA), their future in a firm will depend on them having the right skills. Here are the five broad skillsets that ambitious EAs should continue to hone.

At its core, a business report is the high-level answer to a central question. But why do your reports often come together at the last minute, and how can you prevent this?

The end of the financial year (EOFY) rush is almost upon us. Budgets are finalised, books are closed, and plans for the year ahead take shape. Amidst this whirlwind, a valuable opportunity often remains untapped: utilising unused development budgets.

In business, planning for growth means anticipating where the market is going. Knowing how to tap into this change is where business analysis comes in.

When you record your organisation’s minutes, you are essentially witnessing business unfold before your eyes. But it’s not easy, so here are three common mistakes to avoid.

Project time management is not just a skill that’s nice to have. It’s a core part of project management. When done well, it can make project managers seem impossibly capable of bending space and time.

Scoping a project accurately can be tricky, and the larger the project the more difficult this becomes. However, scope management can be learned.

So, you want to start a podcast, blog or YouTube series. Your interviews with interesting subjects should be a major part of this plan.

The recent rise of burnout among leaders serves as a reminder that even those at the top need the right tools to stay motivated. But what is motivation, and how do we maintain it?

When your datasets contain unthinkable amounts of data, then it's critical to have the right skills and tools to interpret this information. In this article, we'll introduce some of them.

Quick - what's better than private tuition in English studies? That's easy - a weekly immersion in the topic, surrounded by other keen learners.

Running late with your marketing campaign, tax strategy, IT upgrade or other major business initiative? Chances are there’s a project management issue at stake.

Worried that ChatGPT and other artificial intelligence (AI) writing tools are here to take your job? Don’t be.

Spoken by an estimated 130 million people, Japanese is the ninth-most spoken language in the world. Our facilitator shares 7 tips for beginner students to know.

Making the right impression during a job interview is tough for any jobseeker. And even if you’re the perfect candidate, your interviewer may not realise this unless your presentation is convincing.

With billions of users now on social media, the last few years have seen a spiralling incidence of fraudulent content. But social media managers can take several steps to stay safe.

User experience (UX) is different from user interface (UI), although the two fields are strongly interlinked. Here we explore the key difference, and the professionals who need to master them.

User experience is one of the most sought-after skills to have in the modern workplace. The groundwork is laborious, but the results are worth it.

As workplace collaboration becomes more sophisticated, SharePoint is delivering standout efficiencies to teams with the right skills.

Dealing with conflict often means dealing with difficult people and their behaviours. But what is difficult behaviour, and how do you respond effectively?

Not sure if you’re ready to take the leap into studying beginner’s Italian? Our longtime tutor, Antonella Beconi, shares her answers to seven commonly asked questions.

Business leaders need to actively shape the dynamics of trust over time. Here are three strategies that all professionals can develop to build trust.

When they were first developed Lean and Six Sigma started an entire movement in business productivity tools. So where are they now, and does your business still need them in 2022?

If you’ve updated your website recently, you’ll know that its underlying structure has a large impact on search engine rankings. But did you know that, increasingly, Google ranks the mobile version of your site–not the desktop version?Here are 6 areas to focus on to achieve a mobile-first site design.

Writing effective internal comms has long been a sought-after skillset. But with 75 per cent of us now working in a hybrid part-workplace, part-home mode (according to Australia’s Productivity Commission),the importance of writing a clear, engaging all-team memo is more important than ever.

One of the questions that grammar course participants often ask is whether to use that or which in a sentence. There are a few simple ways to determine which one to use, so make sure to read our short article on the topic.

Designed to keep us hooked, social media is now the primary tool for content consumption. And to lift the returns on your business’ social media investment, there are three important steps to take.

Modern data visualisation is removing those communication barriers. Tools such as Power BI,Tableau and Tibco Spotfire can simplify, merge, break down or otherwise interpret datasets, using lush graphics to pinpoint the key issues.

Leadership takes on many forms at the University, here are some resources for you to look at how the University empowers individuals to take on leadership roles.

Writing effectively in business is essential to career progression – in just about every industry. Yet all too often, business writing is poorly structured, densely expressed and lacking in clarity.

If you’re in business, you’re probably on social media. And why wouldn’t you be? Social media marketing achieves wonders for business. You can connect with customers, promote offers, answer questions, demonstrate expertise, and basically show how special your business is, compared to all the rest.

Good work should speak for itself but sometimes we need attention drawn to it. The squeaky wheel gets the grease, so if you want to get ahead, learn to make noise, and get the recognition you deserve.

So, you’ve committed to boosting your website’s traffic with a blog that supports your search-engine optimisation (SEO) activities. You have a content plan, some dedicated writers and an optimised Google Analytics dashboard.

Picture this: your salespeople are about to pitch to a valuable new prospect. They’ve prepared the sales deck, honed their spiel and cleared their throats.

The red, long, Australian, lovely flower, the grevillea, is quite extraordinary. Eh? I’m trying to do justice to the beauty of one of the country’s most striking flowers, but something is wrong.

Behind every tale of corporate success or failure is a risk that was managed either exceptionally well, or mishandled with devastating consequences.

Good ideas are at the forefront of organisational change – which in turn is critical to business survival. But where do good ideas come from, and how can business leaders recognise them as they emerge?

Does blogging boost your website’s search engine optimisation (SEO), even in this day and age? Especially given the rise of other approaches used to boost website traffic, such as video content, pay-per-click, or acing Google’s algorithms.

Recognition of your abilities and outstanding achievements is the first step to being seen as a valuable employee with the potential to step into a leadership role.

Here are the top skills that are constantly in demand by employers.

As a leader and colleague, how can you show genuine care for yourself, your team and those you engage with in your day-to-day work?

Life is better with continuous learning in it. But don’t take it from us, there are many great minds that think so too…

Eliminate stressors with these five simple tips.

The history of the University is very much intertwined with the history of our city, our country and all the personal histories of those who have passed through our halls.

Real ‘luck’ and success has a lot more to do with optimism and positive psychology then it does with external circumstances.

Plan to get the most out of your learning with CCE and you will increase the chances that you actually will.

Learn structural editing, copy editing and proofreading techniques needed to turn early drafts into perfectly finished products.

It sounds like a stretch if you’re just starting Italian lessons, but one day those language skills might take you deep into the world of Caesar and Cleopatra.

The University of Sydney proudly offers a range of opportunities, events and activities open to the wider community throughout the year. We have a vibrant campus life well-beyond traditional classroom learning.

Reflecting back on the rapid changes seen in our workforce, we have picked five CCE courses that will enable you and your team to quickly adapt to unexpected change.

Remote learning through interactive, online delivery in real-time is a great way to motivate your team and bring them together through shared learning.

People enrol in short courses at CCE for many reasons: to learn skills to enhance their professional career, to become fluent in another language, to develop critical thinking – or simply to keep the mind engaged.

Few events in Australian history have been so closely examined as the Gallipoli campaign of 1915, and yet no other has yielded so many myths.