Centre for Continuing Education

Internet marketing

Digital marketing

Digital Marketing. Learn digital marketing strategies that work.

Get ahead with digital marketing, search engine marketing and digital media marketing training courses to attract new customers to your website or business. Our courses will help you understand the world of digital media and develop a digital strategy that spans social media, Google AdWords, search engine marketing techniques, search engine optimisation (SEO), keyword research, website development, mobile marketing and optimising website content. Learn digital marketing the smart way with digital marketing courses at CCE, the University of Sydney.

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Digital Strategy Course for SMEs

Digital Marketing. Learn digital marketing strategies that work. Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with

...

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities. This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure. Outcomes By the end of... [More]
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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...

Digital Strategy Course for Experienced Marketers

Digital Marketing. Learn digital marketing strategies that work. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Experienced Marketers Course: Social Media ROI

Social Media Marketing. Learn social media marketing strategies that work. Learn how to deliver social media campaigns with a Return on Investment (ROI). When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns. This course covers the latest trends in social media marketing, including: flowing social media campaigns into email... [More]
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Experienced Marketers Course: Social Media ROI

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When it comes to social media campaigns, ROI can

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Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
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