Centre for Continuing Education

Internet marketing

Digital marketing

Digital marketing. Learn digital marketing strategies that work.

Get ahead with digital marketing, search engine marketing and digital media marketing training courses to attract new customers to your website or business. Our courses will help you understand the world of digital media and develop a digital strategy that spans social media, Google AdWords, search engine marketing techniques, search engine optimisation (SEO), keyword research, website development, mobile marketing and optimising website content. Learn digital marketing the smart way with digital marketing courses at CCE, the University of Sydney.

Business Insights with Google Analytics Course

Google. Make Google work for you. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...

Google Ads (AdWords) Management Course

Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...

Digital Strategy Course for Experienced Marketers

Digital strategy. Planning for success in the digital age. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve internal... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...

Experienced Marketers Course: Social Media ROI

Social Media Marketing. Learn social media marketing strategies that work. Learn how to deliver social media campaigns with a Return on Investment (ROI). When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns. This course covers the latest trends in social media marketing, including: flowing social media campaigns into email... [More]
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Experienced Marketers Course: Social Media ROI

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When it comes to social media campaigns, ROI can

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Social Media Marketing Course: Facebook, Instagram and Blogs

Social Media Marketing. Learn social media marketing strategies that work. With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce themselves directly to potential customers and clients. Sending these people to a well-maintained blog or website makes a great first impression and acts as a 24/7 sales person. Harnessing the power of Facebook, Instagram and blogs in 2019 can be incredibly powerful for... [More]
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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...