Centre for Continuing Education

Marketing communications

Marketing communications

Marketing communications. Connect better with your audience.

Marketing communications is about the tools you use to connect with your consumer base. Marketing communications courses at the Centre for Continuing Education will help you make the most of your marketing opportunities, whatever your business or organisation.

Backed by the resources of The University of Sydney, all our educators are highly experienced, experts in their fields. They’ll show you all the latest in marketing methods and trends.

From basic marketing to more advanced levels, from persuasive writing to brand management to strategic planning, you’re sure to find a marketing training course to suit you. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney.

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Tender Writing Course: Writing a Winning Application

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding by applying for tenders. Tenders from the public and private sectors will be assessed, and you will have the opportunity to draft tender applications in class and have them... [More]
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Tender Writing Course: Writing a Winning Application

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding

...

Persuasive Writing Course

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs,... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...

Editing and Proofreading Course

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well. Then you proofread it to remove errors and ensure consistency. If you can master this simple process, you’ll have the skills to communicate clearly and produce documents of... [More]
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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well.

...
Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well.

...

Strategic Marketing Planning Course

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...

Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press... [More]
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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...

Brand Management Course: Level 1

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. Learn the art of Brand Management at the introductory level. A winning brand manages to be top of a customer’s mind. To achieve this, managing a brand requires a combination of creativity and marketing science. This course is designed for anyone wanting to learn the art of brand management at the... [More]
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Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

...
Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

...

Grammar and Punctuation Course: Fundamentals

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. In this intensive grammar and punctuation course, you’ll spend a day learning all the basic concepts and principles of grammar that you were probably never formally taught. What do ‘subject’, ‘verb/s’ and ‘predicate’ mean? How do you use phrases, clauses and sentences to construct effective paragraphs? What... [More]
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Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day learning all the basic concepts and principles of grammar that

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day learning all the basic concepts and principles of grammar that

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day learning all the basic concepts and principles of grammar that

...

Advanced Grammar and Editing Course

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. Master grammar rules and principles with this short course for writers, editors and business professionals. In this one-day intensive course you will practise applying grammatical principles in different contexts. You will study parts of speech, sentence construction, writing bullet lists, punctuation... [More]
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Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Master grammar rules and principles with this short course for writers, editors and business professionals.</p><p>In this one-day

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Master grammar rules and principles with this short course for writers, editors and business professionals.</p><p>In this one-day

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Master grammar rules and principles with this short course for writers, editors and business professionals.</p><p>In this one-day

...

Brand Management Course: Level 2

Marketing Communications. Connect better with your audience. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney. A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand architecture and market positioning strategies. In this course, you will advance your skills in managing brands on a personal, organisational and product level. You will also gain... [More]
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Brand Management Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand

...
Brand Management Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand

...