Centre for Continuing Education

Marketing communications

Marketing communications

Marketing communications. Connect better with your audience.

Marketing communications is about the tools you use to connect with your consumer base. Marketing communications courses at the Centre for Continuing Education will help you make the most of your marketing opportunities, whatever your business or organisation.

Backed by the resources of the University of Sydney, all of our educators are highly experienced, experts in their fields. They’ll show you all the latest in marketing methods and trends.

From basic marketing to more advanced levels, from persuasive writing to brand management to strategic planning, you’re sure to find a marketing training course to suit you. Learn marketing communications the smart way with marketing communications courses at CCE, the University of Sydney.

Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This course looks at how you can profile your customers to gain deeper insights into the... [More]
Back to Top
Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...

Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day,... [More]
Back to Top
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
Back to Top
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Grammar and Punctuation Course: Fundamentals

English. Develop your command of the English language with us. In this intensive grammar and punctuation course, you’ll spend a day learning all the basic concepts and principles of grammar that you were probably never formally taught. What do ‘subject’, ‘verb/s’ and ‘predicate’ mean? How do you use phrases, clauses and sentences to construct effective paragraphs? What are the nine parts of speech? What is the purpose of the punctuation marks, and how do you set up bulleted lists?... [More]
Back to Top
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - English”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day learning all the

...
Grammar and Punctuation Course: Fundamentals

<p>{block name:“Course Tagline - English”}</p><p>{block name:“Course Message - Business and management”}</p><p>In this intensive grammar and punctuation course, you’ll spend a day learning all the

...

Business Storytelling Course

Business Communication. Sharpen your communication skills. Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports. When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively,... [More]
Back to Top
Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>Discover the art and science of storytelling and learn how to create

...

Handling Media Interviews with Confidence Course

Marketing Communications. Connect better with your audience. Would you like to develop your media training skills so that you feel confident when giving media interviews as the spokesperson of the business you’re representing? This media training workshop will empower you with the knowledge of how to give the most powerful interview possible and confidently handle any questions a journalist may ask you. Aims The aims of this course are to teach you how to respond to media... [More]
Back to Top
Handling Media Interviews with Confidence Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Would you like to develop your media training skills so that you feel confident when giving media interviews as the spokesperson of

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
Back to Top
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
Back to Top
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...

Personal Branding for Business Success Course

Marketing Communications. Connect better with your audience. You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your personal brand? In today’s competitive business environment, it’s more important than ever to develop a strong personal brand if you want to develop a competitor advantage. This workshop will help you unravel exactly what makes up a personal brand and how to start developing and marketing... [More]
Back to Top
Personal Branding for Business Success Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your

...

Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
Back to Top
Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...
Show more courses