Centre for Continuing Education

Marketing communications

Marketing communications

Marketing communications. Connect better with your audience.

Marketing communications is about the tools you use to connect with your consumer base. Marketing communications courses at the Centre for Continuing Education will help you make the most of your marketing opportunities, whatever your business or organisation.

Backed by the resources of the University of Sydney, all of our educators are highly experienced, experts in their fields. They’ll show you all the latest in marketing methods and trends.

From basic marketing to more advanced levels, from persuasive writing to brand management to strategic planning, you’re sure to find a marketing training course to suit you. Learn marketing communications the smart way with marketing communications courses at CCE, the University of Sydney.

Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day,... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...

Brand Management Course: Level 2

Marketing Communications. Connect better with your audience. A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand architecture and market positioning strategies. In this course, you will advance your skills in managing brands on a personal, organisational and product level. You will also gain an understanding of brand architecture and market positioning strategies that you can apply immediately within your... [More]
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Brand Management Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand

...

Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This course looks at how you can profile your customers to gain deeper insights into the... [More]
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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...
Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Business Storytelling Course

Business Communication. Sharpen your communication skills. Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports. When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively,... [More]
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Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>Discover the art and science of storytelling and learn how to create

...
Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>Discover the art and science of storytelling and learn how to create

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...

Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...

Marketing Course: Level 2

Marketing Communications. Connect better with your audience. Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed the Marketing Level 1 course, or an equivalent. In an interactive workshop setting, we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content... [More]
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Marketing Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing

...

Brand Management Course: Level 1

Marketing Communications. Connect better with your audience. Learn the art of Brand Management at the introductory level. A winning brand manages to be top of a customer’s mind. To achieve this, managing a brand requires a combination of creativity and marketing science. This course is designed for anyone wanting to learn the art of brand management at the introductory level. This course provides a solid foundation in understanding brand management, especially for those... [More]
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Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

...