Centre for Continuing Education

Marketing communications

Marketing communications

Marketing communications. Connect better with your audience.

COVID-19 update: arrangement of our courses

We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.

Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.


In our marketing communications courses, you’ll learn the most effective techniques to put across your message. From persuasive writing to business storytelling, and from brand management to personal brand management, you’ll acquire the most relevant skills, learn how to use them effectively and put them into practice in the real world.

Our marketing communications short courses are open to everyone. Sign up today and learn the best ways to connect with your consumers.

Content Marketing Course

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Social media provides businesses and brands the opportunity to connect with their customers in more... [More]
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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Social media provides businesses and brands the opportunity to connect with their

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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Social media provides businesses and brands the opportunity to connect with their

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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Social media provides businesses and brands the opportunity to connect with their

...

Business Storytelling Course

Business Communication. Sharpen your communication skills. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Discover the art and science of storytelling and learn how to create compelling narratives for all types of... [More]
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Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Discover the art and science

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Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Discover the art and science

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Persuasive Writing Course

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive

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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive

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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive

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A Course in Creating Editorial Style Guides

English. Develop your command of the English language with us. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Learn to create your own editorial style guide in this one-day workshop. The first rule of copy editing is... [More]
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A Course in Creating Editorial Style Guides

<p>{block name:“Course Tagline - English”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn to create your own editorial style guide in this one-day workshop. The first rule of copy editing

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Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Learn how to write a media release and promote it effectively. A press release is among the most powerful... [More]
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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is

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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is

...
Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Take your marketing skills to the next level by learning how to write a detailed and well thought through... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well

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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape.... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer

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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer

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Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. An effective video strategy is an important component of any successful marketing campaign. This course is for... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This

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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This

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Personal Branding for Business Success Course

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. You’ve heard that personal branding is an essential marketing tool for business success but are you still... [More]
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Personal Branding for Business Success Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>You’ve heard that personal branding is an essential marketing tool for business success

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Media Relations Course: 5 Steps to Media Magnet

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This media relations course will show you how to become a media spokesperson, and how to use this powerful... [More]
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Media Relations Course: 5 Steps to Media Magnet

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This media relations course will show you how to become a media spokesperson, and how to

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