Centre for Continuing Education

Marketing communications

Marketing communications

Marketing communications. Connect better with your audience.

Marketing communications is about the tools you use to connect with your consumer base. Marketing communications courses at the Centre for Continuing Education will help you make the most of your marketing opportunities, whatever your business or organisation.

Backed by the resources of The University of Sydney, all our educators are highly experienced, experts in their fields. They’ll show you all the latest in marketing methods and trends.

From basic marketing to more advanced levels, from persuasive writing to brand management to strategic planning, you’re sure to find a marketing training course to suit you. Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney.

Marketing Course: Level 2

Marketing Communications. Connect better with your audience. Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed the Marketing Level 1 course, or an equivalent. In an interactive workshop setting, we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content... [More]
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Marketing Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing

...

Tender Writing Course: Writing a Winning Application

Marketing Communications. Connect better with your audience. This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding by applying for tenders. Tenders from the public and private sectors will be assessed, and you will have the opportunity to draft tender applications in class and have them assessed by the facilitator. Discussion will also take place regarding current developments in the sector. Outcomes By... [More]
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Tender Writing Course: Writing a Winning Application

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding

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Persuasive Writing Course

Marketing Communications. Connect better with your audience. This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day, you’ll learn the essentials of... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This persuasive writing course explains the essence of writing marketing messages that engage readers and inspire actions.</p><p>Using

...

Editing and Proofreading Course

Marketing Communications. Connect better with your audience. You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well. Then you proofread it to remove errors and ensure consistency. If you can master this simple process, you’ll have the skills to communicate clearly and produce documents of professional quality. In this course you’ll be introduced to the essential skills of editing and learn techniques for... [More]
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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You start with a basic text; it might be a report, a brochure or a book. You edit it so that it has a strong structure and reads well.

...

Advanced Grammar and Editing Course

Marketing Communications. Connect better with your audience. Limited time only | 15% off new courses From today to 31 March 2019, enjoy 15% off our new courses from different subject areas. The discount will apply automatically on checkout. Enrolments made as part of this offer are non-refundable and this discount cannot be used in conjunction with any other offer. For more details please visit our fee concessions page. Master grammar rules and principles with this short course for... [More]
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Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p><hr></p><p><h3> Limited time only | 15% off new courses</h3></p><p>From today to 31 March 2019, enjoy 15% off our new courses from

...

Video Marketing Strategy Course

Marketing Communications. Connect better with your audience. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals

...

Strategic Marketing Planning Course

Marketing Communications. Connect better with your audience. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Brand Management Course: Level 1

Marketing Communications. Connect better with your audience. Learn the art of Brand Management at the introductory level. A winning brand manages to be top of a customer’s mind. To achieve this, managing a brand requires a combination of creativity and marketing science. This course is designed for anyone wanting to learn the art of brand management at the introductory level. This course provides a solid foundation in understanding brand management, especially for those... [More]
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Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

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Media Release Writing Course: Write and Promote a Press Release

Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... [More]
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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

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Media Release Writing Course: Write and Promote a Press Release

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn how to write a media release and promote it effectively.</p><p>A press release is among the most powerful marketing tools

...