Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This course looks at how you can profile your customers to gain deeper insights into the... [More]
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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...
Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...

Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...

Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Business Insights with Google Analytics Course

Google. Make Google work for you. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...

Digital Strategy Course for Experienced Marketers

Digital strategy. Planning for success in the digital age. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve internal... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Google Ads (AdWords) Management Course

Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...

Facebook Advertising Essentials Course for All Businesses

Social media marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Digital Strategy Course for SMEs

Digital strategy. Planning for success in the digital age. Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which students... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...

Art of Product Management Course

Product development. Learn the skills important to the product lifecycle. Develop the product management skills that will help you drive change and innovation for your company. Solve customer problems, deliver business value, and bring more meaning to your work. There’s a reason why the current CEOs of Google, Yahoo, and Microsoft all started their careers as product managers. The knowledge, frameworks, and philosophies of product management will provide you with the blueprint to... [More]
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Art of Product Management Course

<p>{block name:“Course Tagline - Product development”}</p><p>Develop the product management skills that will help you drive change and innovation for your company. Solve customer problems, deliver

...
Art of Product Management Course

<p>{block name:“Course Tagline - Product development”}</p><p>Develop the product management skills that will help you drive change and innovation for your company. Solve customer problems, deliver

...

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...
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