Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day,... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Editing and Proofreading Course

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>You start with a basic text; it might be a report, a brochure or a book.

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Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>You start with a basic text; it might be a report, a brochure or a book.

...
Editing and Proofreading Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>You start with a basic text; it might be a report, a brochure or a book.

...

Event Management Course: Essentials

Event Management. Get a head start in events. This practical and interactive event management training course will provide you with a structured approach to operational and creative fundamentals, from inception to debrief. Learn how to develop and deliver successful events with a focus on meetings, incentives, conferences and exhibitions. You’ll learn how to develop budgets, work breakdown structures, and gain an insight into risk mitigation and contingency planning. We’ll also... [More]
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Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...
Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...
Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...
Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...

Advanced Grammar and Editing Course

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...

Digital Strategy Course for SMEs

Digital Marketing. Learn digital marketing strategies that work. Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with

...

Video Marketing Strategy Course

Marketing Communications. Connect better with your audience. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals

...

Strategic Marketing Planning Course

Marketing Communications. Connect better with your audience. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for

...

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities. This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure. Outcomes By the end of... [More]
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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...