Centre for Continuing Education, the University of Sydney
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160 Missenden Rd Newtown, 2042
(02) 7255 1577
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Short courses

Discover hundreds of courses from our short courses list, open to everyone, in-person or online. Select by subject area, delivery mode, location, and more to find the right course for you. Enhance your professional development, grow your technical and people skills, and support career progression. Enrol individually or schedule team training.

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Marketing courses

Marketing courses. Transform your marketing strategy and drive results.

Practical marketing skills for today’s workplace

Marketing moves fast. CCE short courses help you keep pace with skills that support real work and changing demands.

A wide range of topics

Learn digital marketing, content writing, social media marketing, Google Ads, Google Analytics 4, marketing strategy, product development, UX design, Canva and AI tools like ChatGPT.

Use what you learn straight away

Courses focus on marketing tools and methods you can apply directly in your role.

Marketing skills for any level

Suitable for all experience levels. Strengthen existing capabilities or build new ones to meet current business needs.

Taught by marketing professionals

Courses are led by experienced marketers who share practical insights and real examples.

Flexible study options

Take the next step in your career with our marketing short courses, available face-to-face in Sydney or live online.

Featured courses

Digital marketing

Canva Course: Introduction

Learn to design professional-quality graphics, presentations, and social media content using intuitive tools and templates. Perfect for beginners looking to create stunning visuals with ease.
Duration
1 day, 4 hours total
Price
$320 - $350
Learn more
Google

Google Ads Campaign Management with AI Course

Learn to plan and manage effective Google Ads campaigns. Research keywords, create ads, manage bidding and budgets, track conversions and analyse performance, while using Google’s AI and automation features to support campaign optimisation.
Duration
1 day, 8 hours total
Price
$550 - $590
Learn more
Digital marketing

Digital Marketing Strategy Course for Managers and Leaders

Refine your digital marketing strategy with data-driven insights. Learn how to direct teams, manage agencies, and align campaigns with business goals. Gain confidence to audit campaigns, optimise customer journeys, and present clear ROI to stakeholders. Develop a results-focused digital marketing plan that supports both growth and leadership decisions.
Duration
1 day, 8 hours total
Price
$560 - $650
Learn more
Digital marketing

Social Media Marketing Course: Facebook, Instagram and LinkedIn

Learn to create and manage engaging content, develop a posting strategy, and track performance across Facebook, Instagram, and LinkedIn. Ideal for businesses looking to boost online presence.
Duration
1 day, 8 hours total
Price
$600 - $650
Learn more
Marketing communications

Marketing Fundamentals Course: Core Concepts and Strategies

Gain a solid foundation in marketing. Learn brand positioning, consumer insights, and marketing strategies across digital and traditional channels. Perfect for beginners or those wanting a broad understanding of marketing essentials.
Duration
1 day, 8 hours total
Price
$650
Learn more
Product development

An Introduction to User Experience (UX) Design Course

Build your understanding of UX design and confidence in using design-led tools and approaches, including user research, design briefs, problem statements, user personas and journey maps.
Duration
1 day, 8 hours total
Price
$600
Learn more

All courses

  • Learn how to write a media release and promote it effectively. This course also covers writing strong headlines, incorporating SEO, AI tips, and distributing your release effectively. Suitable for anyone seeking to increase media attention.

    View Media Release Writing Course: Write and Promote a Press Release details
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  • Deepen your marketing expertise with advanced strategies in advertising, PR, digital marketing, and consumer trends. Learn to refine your brand messaging, optimise campaigns, and create impactful marketing plans.

    View Advanced Marketing Course: Advertising, PR, and Digital details
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  • Master AI tools to strengthen your marketing. Learn advanced AI prompt engineering, workflows and automations to produce detailed market research, content strategies and plans, human quality copy, images and editing techniques for email campaigns, social content, blogs, websites and apps.

    View Advanced AI Course: Mastering ChatGPT, Claude, Gemini, Perplexity and Other Tools for Marketing and Content details
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  • Maximise ROI from Facebook, Instagram, and LinkedIn ads. Learn to create high-converting campaigns, optimise landing pages, track metrics, and drive website conversions with data-driven social media strategies.

    View Social Media Advertising and Website Optimisation Course details
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  • Discover practical, valuable and innovative ways AI can help you at work. Learn to use popular AI tools to boost your productivity, ideation, research and creativity - to help you automate repetitive tasks, communicate faster and build real-world AI career skills.

    View Beginner to Intermediate AI Course: Using ChatGPT, Claude, Copilot, Gemini, and Other Tools for Business and Marketing details
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  • Learn how to apply design thinking to solve complex, human-centred problems. Explore ideation, prototyping, and user feedback techniques to create innovative solutions that resonate with customers and deliver meaningful impact.

    View Design Thinking Course details
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  • Build a practical understanding of SEO in the age of AI. Learn keyword research, content optimisation and link building, explore how AI is changing search, and use Google Search Console and Google Analytics to track performance.

    View Introduction to SEO (Search Engine Optimisation) in the Age of AI Course details
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  • Learn to design professional-quality graphics, presentations, and social media content using intuitive tools and templates. Perfect for beginners looking to create stunning visuals with ease.

    View Canva Course: Introduction details
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    Join the waiting list to be notified when a new class becomes available.
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  • Develop a strategic marketing plan to align with business goals. Learn market analysis, brand positioning, and digital strategies to drive growth. Gain practical tools to create impactful, data-driven marketing plans.

    View Strategic Marketing Planning Course details
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  • Boost your marketing with persuasive writing techniques. Learn to craft compelling messages for eDMs, social media, and email campaigns. This course helps you use brand tone effectively and inspire action through impactful copywriting.

    View Persuasive Writing Course details
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(02) 7255 1577

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