Marketing
Marketing. Learn marketing strategies that work.
COVID-19 update: arrangement of our courses
We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.
Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.
15% off marketing and business communication courses
From today to 30 September 2020, receive 15% off marketing and business communication courses when you enrol in two or more courses in one transaction. These courses appear in the marketing and business communication sections of the website. You can enrol in any combination of two courses from these subject areas. The discount applies automatically on checkout.
For more details please visit our discounts and course funding page.
The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.
The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.
Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.
Experienced Marketers Course: Social Media ROI
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 30 Sep 2020 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 19 Nov 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Persuasive Writing Course
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 01 Oct 2020 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 04 Nov 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An immersive writing course for content marketers, covering all the persuasive
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 09 Dec 2020 | 9am - 5pm (UTC+11:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 08 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 09 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 09 Nov 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Tue 10 Nov 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 17 Dec 2020 | 9am - 5pm (UTC+11:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Social Media Advertising and Website Optimisation Course
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 19 Oct 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 19 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Tue 20 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 09 Dec 2020 | 9am - 5pm (UTC+11:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Social Media Marketing Course: Facebook, Instagram and Blogs
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 14 Sep 2020 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 21 Oct 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 24 Nov 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Handling Media Interviews with Confidence Course
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Would you like to develop your media training skills so that you feel confident when
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 23 Oct 2020 | 9am - 5pm (UTC+11:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
An Introduction to User Experience (UX) Design Course
<p>{block name:“Course Tagline - Product development”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment.
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 24 Oct 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Product development”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment.
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 05 Dec 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Content Marketing Course
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Social media provides businesses and brands the opportunity to connect with their
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 27 Oct 2020 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 23 Sep 2020 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 29 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 30 Oct 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 14 Dec 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Tue 15 Dec 2020 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.