Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.

Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.


From a small local store to the biggest global organisation, every business uses marketing to try to gain a competitive advantage.

Our marketing courses will teach you how a business communicates its message to the desired market to influence consumer behaviour, and ultimately to drive sales.

If you study marketing, you’ll learn that it has less to do with getting consumers to pay for a product as it does with developing a demand for that product and fulfilling the customer’s needs.

Our marketing short courses are open to everyone. Sign up today and give yourself a competitive advantage.

Social Media for eCommerce Course

Social media marketing. Learn social media marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Join us and learn how to use Facebook and Instagram to drive online sales. Social media’s role... [More]
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Social Media for eCommerce Course

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Social Media for eCommerce Course

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Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Take your marketing skills to the next level by learning how to write a detailed and well thought through... [More]
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Strategic Marketing Planning Course

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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well

...
Strategic Marketing Planning Course

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Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This email marketing campaigns course will help you design, develop, send and track your email marketing campaign... [More]
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Email Marketing Campaigns Course

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Email Marketing Campaigns Course

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Business Insights with Google Analytics Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports... [More]
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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Design and Innovation Thinking Course

Business strategy. Plan and secure success. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Design thinking has its origins in human centred design and agile iterations. This places it at the forefront of current... [More]
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Design and Innovation Thinking Course

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Design and Innovation Thinking Course

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Experienced Marketers Course: Social Media ROI

Social media marketing. Learn social media marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Learn how to deliver social media campaigns with a Return on Investment (ROI). When it comes... [More]
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Experienced Marketers Course: Social Media ROI

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Experienced Marketers Course: Social Media ROI

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Google Ads (AdWords) Management Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your

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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your

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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your

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Marketing Course: Level 1

Marketing Communications. Connect better with your audience. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape.... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer

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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer

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Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. An effective video strategy is an important component of any successful marketing campaign. This course is for... [More]
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Video Marketing Strategy Course

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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This

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Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling. Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available. This short, introductory course covers the essential SEO (search engine... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)

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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)

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Introduction to SEO (Search Engine Optimisation) Course

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