Marketing
Marketing. Learn marketing strategies that work.
COVID-19 update: arrangement of our courses
We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.
Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.
From a small local store to the biggest global organisation, every business uses marketing to try to gain a competitive advantage.
Our marketing courses will teach you how a business communicates its message to the desired market to influence consumer behaviour, and ultimately to drive sales.
If you study marketing, you’ll learn that it has less to do with getting consumers to pay for a product as it does with developing a demand for that product and fulfilling the customer’s needs.
Our marketing short courses are open to everyone. Sign up today and give yourself a competitive advantage.
Social Media for eCommerce Course
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<p>Join us and learn how to use Facebook and Instagram to drive online sales.</p>
<p>Social
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 05 Mar 2021 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
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<p>Join us and learn how to use Facebook and Instagram to drive online sales.</p>
<p>Social
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 04 Jun 2021 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Strategic Marketing Planning Course
<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 05 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 303 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 14 May 2021 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 23 Jul 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Email Marketing Campaigns Course
<p>{block name:“Course Tagline - Email Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 06 Mar 2021 | 9:30am - 4:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Email Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 05 Jun 2021 | 9:30am - 4:30pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 08 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 301 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 20 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Wed 21 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 07 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Design and Innovation Thinking Course
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<p>Design thinking has its
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 09 Mar 2021 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
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<p>{block name:"Course Message - Business and management"}</p>
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<p>Design thinking has its
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 11 May 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Experienced Marketers Course: Social Media ROI
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 11 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 303 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 26 May 2021 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 11 Mar 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 12 Mar 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 26 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Tue 27 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 16 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Marketing Course: Level 1
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 12 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 303 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 28 May 2021 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Video Marketing Strategy Course
<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 18 Mar 2021 | 9am - 5pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Digital strategy”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 29 Jul 2021 | 9am - 5pm (UTC+10:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 19 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 300 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 10 May 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Tue 11 May 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 22 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.