Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities. This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure. Outcomes By the end of... [More]
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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...

Social Media Marketing Course: Facebook, Instagram and Blogs

Social Media Marketing. Learn social media marketing strategies that work. With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce themselves directly to potential customers and clients. Sending these people to a well-maintained blog or website makes a great first impression and acts as a 24/7 sales person. Harnessing the power of Facebook, Instagram and blogs in 2019 can be incredibly powerful for... [More]
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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...
Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...
Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...

Event Management Course: Essentials

Event Management. Get a head start in events. This practical and interactive event management training course will provide you with a structured approach to operational and creative fundamentals, from inception to debrief. Learn how to develop and deliver successful events with a focus on meetings, incentives, conferences and exhibitions. You’ll learn how to develop budgets, work breakdown structures, and gain an insight into risk mitigation and contingency planning. We’ll also... [More]
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Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...
Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...
Event Management Course: Essentials

<p>{block name:“Course Tagline - Event Management”}</p><p>This practical and interactive event management training course will provide you with a structured approach to operational and creative

...

Tender Writing Course: Writing a Winning Application

Marketing Communications. Connect better with your audience. This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding by applying for tenders. Tenders from the public and private sectors will be assessed, and you will have the opportunity to draft tender applications in class and have them assessed by the facilitator. Discussion will also take place regarding current developments in the sector. Outcomes By... [More]
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Tender Writing Course: Writing a Winning Application

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding

...
Tender Writing Course: Writing a Winning Application

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This step-by-step tender writing workshop is the ideal, practical guide to tender writing for any business seeking to attain funding

...

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...

Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day,... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...
Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...

Digital Strategy Course for SMEs

Digital Marketing. Learn digital marketing strategies that work. Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital Marketing”}</p><p>Digital marketing, online marketing, e marketing – call it what you want – is the primary way in which most businesses must now connect with

...

Business Storytelling Course

Business Communication. Sharpen your communication skills. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>Discover the art and science of storytelling and learn how to create

...

Advanced Grammar and Editing Course

Marketing Communications. Connect better with your audience. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot be used in... [More]
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Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
Advanced Grammar and Editing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>{block name:“Course Message - Business and management”}</p><p>Master grammar rules and principles with this short course for writers,

...
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