Media Relations Course: 5 Steps to Media Magnet
Marketing Communications. Connect better with your audience.
This media relations course will show you how to become a media spokesperson, and how to use this powerful marketing strategy to position yourself as a thought leader. In this media workshop you will learn how to come up with newsworthy angles that will get noticed by journalists and learn how to communicate with the media to achieve consistent media exposure.
Aims
The aim of this course is to to develop your understanding of the opportunities that are available to garner free and consistent mass media exposure, to develop the trust and credibility of your brand.
Outcomes
By the end of this course, you should be able to:
- describe what journalists are looking for when putting a story together
- write newsworthy angles for your own business based on the seven angle hooks demonstrated in the course
- discuss what makes a newsworthy angle and why it’s so important in getting the journalist’s attention
- demonstrate knowledge of how to create a list of journalists you’d like to pitch your story to
- replicate an effective press release and pitch email structure
- discuss how to create positive relationships with journalists so they continue to contact you for comment on future stories
- develop a checklist to gain maximum ROI from your media exposure.
Content
Overview
- What makes up the media landscape?
- What is a media mindset and how to develop this way of thinking
Newsworthy angles
- Identifying seven newsworthy angles to speak to journalists in their language
The pitch
- Write a press release and pitch email that gets cut through
- Identify who to pitch to
Return on Investment (ROI)
- How to use your media exposure to take your business to the next level
- Combine your media exposure with digital strategy to add 10X power to your overall marketing strategy
Intended audience
This course is suitable for:
- Marketing directors
- Marketing managers
- Heads of communications
- Communications managers
- Business owners
- Speakers
- Entrepreneurs.
Prerequisites
None
Delivery style
- Face-to-face, presenter-taught workshop
- Online workshop via the platform Zoom
Materials
A course workbook is distributed electronically.
Features
- Expert trainers
- Central locations
- Free, expert advice
- Course materials – yours to keep
- CCE Statement of Completion