Google. Make Google work for you.

Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.

Whether you are considering using Google Ads for the first time, or are already running an account, this course will give you the insights into best practices, great tools and the reports you need to understand how your advertising is working and what could be improved. Learn how to setup and run a successful Google Ads campaign and get the greatest return from your budget in this interactive short course.

Aims

This short course aims to give you a step-by-step guide to setting up a great campaign and then reviewing and optimising your account to achieve the best results for your business.

Outcomes

By the end of this course, you should be able to:

• setup and efficiently manage your Google Ads (AdWords) campaigns
• increase targeted traffic and leads through your websites
• improve the performance of your existing Google Ads campaigns
• increase conversions for leads and ecommerce goals
• lower your average Cost-Per-Click
• reduce your current Google Ads cost per cus