Centre for Continuing Education

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time.

Be seen by customers at the very moment that they’re searching on Google for the things you offer. Learn Google Ads (AdWords) the smart way with Google Ads (AdWords) courses at CCE, the University of Sydney.

Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.

This short course will give you a step-by-step guide to setting up a great campaign and then reviewing and optimising your account to achieve the best results for your business.

Whether you are considering using Google Ads for the first time, or are already running an account, this course will give you the insights into best practices, great tools and the reports you need to understand how your advertising is working and what could be improved. Learn how to setup and run a successful Google Ads campaign and get the greatest return from your budget in this interactive short course.


Upon successful completion of this course, participants should be able to:

  1. Setup and efficiently manage their Google Ads (AdWords) campaigns.
  2. Increase targeted traffic and leads through their websites.
  3. Improve the performance of their existing Google Ads campaigns.
  4. Increase conversions for leads and e-commerce goals.
  5. Lower their average Cost-Per-Click.
  6. Reduce their current Google Ads cost per customer acquisition.


This course covers the following topics:

  • The Pros and Cons of Google Ads (AdWords)
  • Key Features & Terminology Used
  • The Google Ads Account Hierarchy
  • Planning and Creating Effective Campaigns
  • The Role of AdGroups
  • Researching and Using Keywords & Match Types
  • Creating Great Adverts & Landing Pages
  • Conversion Tracking Methods
  • Integrating Google Analytics with Google Ads
  • Reviewing & Understanding Reports
  • Optimising Your Campaigns
  • Keyword Performance & Quality Score
  • Measuring & Testing Ads
  • Using the Google Display Network (inc Remarketing)
  • Overview of Google Ads Editor.

Intended Audience

This short course is suitable for business owners, marketing, advertising & business development professionals or webmasters who want to promote their business to people searching online.

Delivery Style

This short course is delivered as an interactive workshop in a training lab, including practical tips and online examples. Participants can follow along with access to their own accounts.

Before the course

Some familiarity with Google Ads (AdWords) is recommended, but not essential. However participants must come with an existing username and password to access or set up their own Google Ads account.

Additional Information

Please bring a USB flash drive to class if you would like to make a copy of your work or any relevant class materials. Alternatively, you can save these to a cloud storage space or email them to your personal email address.


  • $50 repeat class - Conditions apply
  • Expert trainer
  • Dedicated computer for every student
  • Small class size
  • Student notes – yours to keep
  • Statement of completion

What others say.

  • A well executed course with great tips picked up during the day!

  • This was an awesome course. The tutor got straight into the detail and I came away with a page of ideas and items I am actioning right now. I will definitely be signing up for future courses. Well done. I have already recommended the course today.

  • The course was great! I have learnt so much just attending and cant wait to get my Google AdWords sorted and then come to the analytics course. I live in Armidale, 5 hours away, but it was worth every moment to come down as the tutor was very knowledgeable and even took the time to assist people with individual questions.

  • An excellent trainer. This is the second course with this trainer I’ve been enrolled in. Using real life examples and more than happy to spend the extra time answering my questions and helping me with my campaign. I would highly recommend this course to any marketer that works on PPC campaigns.

  • This is my second course with this tutor. This course was very informative and covered everything I was hoping it would. A terrific tutor!

  • Phenomenal course. Lots of content to cover but the presenter did a great job of doing so.

  • This course was well structured. The tutor delivered a very good inside knowledge of the topic. Personally, I confirmed some knowledge that I already had but was not completely sure I was applying correctly, and learned new things that will definitively help me.

  • Great course. I’ve been playing with AdWords for a couple of years on an off and losing money. I learnt more about AdWords in 8 hours at this course than I have with watching videos and reading blogs.

  • Very informative, well-structured course. I was particularly impressed with how the tutor took the time to ask about my business and apply knowledge learned to real-life examples.

  • I found this course extremely beneficial. We have been using AdWords for the last 4+ years. I learned so many useful hints and tips that should save us a huge amount of money that we’ve been wasting by going about things the wrong way. Would recommend this course to anyone looking to gain a better insight into Google Adwords, whether they’re a beginner or have been using this for years.

  • The tutor was fantastic – very knowledgeable, engaging and covered everything on the course outline. I walked away with a thorough understanding of Google Adwords.

  • The tutor for this course was extremely easy to understand, very informative and the course itself was very well put together. I have seen the benefits and results of this course almost immediately. Its great to have someone from the industry involved in teaching the course, and give real life examples of how to benefit from the course information.

  • I always enjoy the business courses here. The tutors are experts in their subject fields and engaging with the students. The courses are hands-on and everyone has an opportunity to participate and interact with each other in activities and group work. I always leave with greater knowledge, experience and insights.

Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential


What others say.

  • I was able to work on my own account and could implement changes and identify areas of improvement straight away!
  • A really thorough course, given by a patient and understanding tutor.
  • Amazing course! Very beneficial for anyone wanting to learn the Google Adwords foundations. The lecturer covered all major aspects to help me set up Adword campaigns and optimise keywords to better reach my intended demographic.