Introduction to SEO (Search Engine Optimisation) Course
Search Engine Marketing. Learn search engine marketing strategies that work.
Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney.
This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.
In this short course, you’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ‘link popularity’ and how to develop an effective link building strategy, and briefly review the role of Google AdWords and Google Analytics as part of a search marketing strategy.
Outcomes
Upon successful completion of this course, participants should be able to:
- Understand the main search engine optimisation techniques for business websites.
- Learn about the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes.
- Gain access to new online tools and resources to help implement successful search engine optimisation campaigns.
- Learn about ‘link popularity’ and why this is an important part of the optimisation process, plus look at ways to develop an effective link building program.
- Understand how Google AdWords and Google Analytics can also be used as part of a search marketing strategy.
Content
This short course covers the following topics:
- Overview of search engines and Google results
- The differences between SEO and PPC search rankings
- Why SEO is essential for any website
- What are the main ranking factors used by Google
- Identifying keywords used by searchers
- Planning and implementing optimised website content
- Optimising for local search, images and video content
- Website design issues to consider as part of an SEO strategy
- The importance of links and some ‘link building’ techniques
- Tracking the results from an SEO campaign
- The use of Google Search Console and Google Analytics
Intended Audience
This short course is suitable for any small business owners, or website marketers who want to achieve more website visits from potential customers searching online. They may be planning to improve their own SEO performance, or to better understand and review the work of the third party agency.
Delivery Style
This short course is delivered as a practical workshop in a training lab, including online examples and exercises. Participants can follow along with their own websites, and should also bring along their login details for any existing Google accounts, such as Google Analytics, AdWords, Search Console or My Business.
Before the course
No previous experience is required as this is an introductory course to SEO in a non-technical manner. If participants already have their own Google accounts (such as Analytics, AdWords, Search Console or My Business) they should bring along their username and password. Access to a content management system such as WordPress would also be useful but not essential.
Features
- Expert trainers
- Central locations
- Small class sizes
- Free, expert advice
- Student materials – yours to keep
- Statement of completion
What others say.
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...<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
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