Centre for Continuing Education

Introduction to SEO (Search Engine Optimisation) Course

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Search engine marketing and optimisation. Learn search engine marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.

You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ‘link popularity’ and how to develop an effective link building strategy, and briefly review the role of Google Ads and Google Analytics as part of a search marketing strategy.

Outcomes

By the end of this course, you should be able to:

  • describe the main search engine optimisation techniques for business websites
  • discuss the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
  • gain access to new online tools and resources to help implement successful SEO campaigns
  • discuss ‘link popularity’ and why it is an important part of the optimisation process
  • look at ways to develop an effective link building program
  • identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.

Content

This course covers the following topics:

  • overview of search engines and Google results
  • the differences between SEO and PPC search rankings
  • why SEO is essential for any website
  • what are the main ranking factors used by Google
  • identifying keywords used by searchers
  • planning and implementing optimised website content
  • optimising for local search, images and video content
  • website design issues to consider as part of an SEO strategy
  • the importance of links and some ‘link building’ techniques
  • tracking the results from an SEO campaign
  • the use of Google Search Console and Google Analytics.

Intended audience

Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third party agency.

Prerequisites

No prior experience is necessary as this is an introductory course.

Delivery style

Delivered as a practical workshop in a computer lab, with online examples and exercises.

Please bring along login details to any existing Google accounts (such as Google Analytics, Ads, Search Console or My Business) if you have access to them.

Access to a Content Management System (CMS) such as WordPress would also be useful, but is not essential.

Features

  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • Great course. Really informative and in depth despite being only a 1 day course. Tutor did really well to explain and help understand the content.

  • This course exceeded my expectations, it was very informative with exactly the right level of depth for each topic. The tutor was very knowledgeable and patient, with questions and practical examples making it very relevant for my marketing job. I would definitely recommend it to colleagues and friends.

  • This course was possibly of more practical use than my recent diploma!

  • It was fantastic to have the tutor ask about our specific businesses and go through some of our websites individually.

  • A well structured informative course. It provided me with some great insights on how to improve our company website.

  • Great course which really helped to improve my knowledge of SEO. The pace of the course was perfect and the use of practical examples really helped in improving my understanding. I feel equipped with lots of knowledge to go back to the office and implement on my own websites to improve our SEO!

  • Great course! Well presented in easy to understand English not tech jargon. Great practical information that you can put in place immediately.

  • The course exceeded my expectations. I learnt so much in such a short period of time. Thank you again for such a great course!

  • The tutor is really good. I have been to the Analytics course before and it is very structured, but questions are answered from across a whole range of topics. I come over for the courses from Perth and am not disappointed.

  • I was really impressed with everything. Convenient location, good facilities, up-to-date course content. Also a great tutor, very knowledgeable and kept it interesting.

  • Very well run course, very informative and the venue, content and tutor were excellent – and I feel that it is very well priced all things considered! Will be back to CCE for sure!

  • We had an excellent and extremely knowledgeable facilitator who delivered each section of the course with confidence and really honed in on the areas that mattered most. Even after one day I’ve walked away 100% more confident and can’t wait to begin implementing all of the new SEO tactics I learnt into my campaigns.

  • An excellent tutor in SEO and SEM, way better than most. The course itself was very clear and pitched at just the right level. We didn’t waste the morning on basic stuff, the day moved at just the right pace and all up I took in plenty. Excellent!

  • Great content delivered in a great format! Will definitely return for more short courses in future... thanks!

  • The content and detail was excellent. I was amazed at how much was covered in a day and I walked away feeling more confident about the new found knowledge and definitely felt it was worth it!

  • Amazing course! So useful. The lecture was gold and I will be using this knowledge of SEO on PPC in the future.

  • Extremely beneficial course. Loved it. Good build up of study sections.

  • The course may be a life saving event for me as this will open the door of online marketing for the kind of work I do. The tutor was very professional and seems to know a lot about the industry.

  • Was great tutor, venue was fabulous and lunch was an extra treat too. Well presented. Good paced course.

Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques

...
2020-08-11 Tue 11 Aug 2020 2020-08-11
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques

...
2020-09-23 Wed 23 Sep 2020 2020-09-23
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques

...
2020-10-30 Fri 30 Oct 2020 2020-10-30
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message

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What others say.

  • Very practical course. The tutor covered everything I wanted to know.
  • The tutor was absolutely fantastic. They made everything clear and simple and I took a lot away from the course. I would recommend this for people who want to do SEO themselves or for those who want to give better guidance to their agencies.
  • I was really impressed with everything. Convenient location, good facilities, up-to-date course content. Also a great tutor, very knowledgeable and kept it interesting.

Subjects

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