Marketing Communications. Connect better with your audience.

Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge.

This one-day course looks at how you can profile your customers to gain deeper insights into the types of content they want to consume and the best practices for creating low cost but highly effective content. We will cover the strategies behind content marketing and step-by-step ways to plan, create and schedule your content calendar. You will also learn how to track the effectiveness of content on your social media channels, website or blog.

Aims

This course aims to show you how to strategically and operationally implement a content marketing plan for your business.

Outcomes

By the end of this course, you should be able to:

• approach content marketing from a strategic understanding of how it impacts a customer’s buying decision and relationship with a business or brand
• assess your audience and customer demographics to determine the types of content they will engage with
• utilise low-cost, no-cost tools to produce on-brand and engaging content
• develop a structured and strategic content marketing calendar that is time-efficient to produce, schedule and manage
• analyse content and customer feedback to review its performance