Search engine marketing and optimisation. Learn search engine marketing strategies that work.

This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO) copy.

The day includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about your needs and objectives.

Outcomes

By the end of this course, you should be able to:

• write web copy that grabs the attention and engages busy readers from start to end
• construct web content that’s easy for web audiences to absorb
• speak to your web audiences in the most effective ways
• persuade your audiences to take action, eg contact, download, buy, etc
• structure logical content navigation paths
• make best use of headlines, subheads, bullets and hyperlinks
• understand how to rank higher on search engines
• write search engine friendly (SEO) content so they are found on Google
• turn print documents and articles into web-friendly content
• produce email newsletters, blogs and digital marketing pieces that work
• use your skills for a