Social media marketing. Learn social media marketing strategies that work.

Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving users to your website, how do you ensure a high converting website?

This course covers how to generate a return on investment from Facebook, Instagram and LinkedIn paid advertising – with the latest strategies – and how to drive conversions from these campaigns.

Aims

This course aims to show you how to put together a high performing paid advertising campaign, as well as how to boost website conversions.

Outcomes

By the end of this course, you should be able to:

• create Facebook, Instagram and LinkedIn paid advertising campaigns that drive results
• track and measure paid advertising results
• implement effective strategies for paid social media marketing campaigns
• create a high converting website or landing page using traffic from paid social advertising
• monitor, analyse and evaluate strategies throughout the social media paid marketing funnel.

Content

• How to implement paid advertising through Facebook, Instagram and LinkedIn
• The formula for success through paid social media marketing
• The impact of organic content on paid social media marketing
• Analysing and tracking paid social media marketing
• The tools for metrics