Centre for Continuing Education

Social Media Course: Build a WordPress Social Media Website

Social Media Marketing. Learn social media marketing strategies that work.

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, the University of Sydney.

A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, while acting as a 24/7 sales person. As more and more people access the internet on their phones and tablets, it’s crucial to have a responsive, mobile optimised site. With WordPress, this can be done quickly and efficiently, while delivering world-class results.

This course offers an introduction to WordPress. A workshop style course with a hands-on approach, students will create their own website, enabling them to start marketing their business online, while avoiding the cost of outsourcing their web development.

Prior to attending this course, participants must have attended the Social Media Marketing Course: Facebook, Twitter and Blogs.

Aims

This social media training course is delivered as a hands-on computer based course – we move step by step through creating a blog. At the end of the course the student will have created a WordPress website with a blog that they can continue to use either as a personal website for a hobby or family, or as a professional website for their business.

Objectives

  1. Describe the elements of a WordPress site.
  2. Setup a WordPress site that can be used as a business website or blog.
  3. Publish multimedia blog posts including written content, photos, and video.
  4. Integrate online content with social media.
  5. Edit a WordPress theme to customise the website.
  6. Add a social media plugin to integrate social media channels on the website.

Outcomes

Upon successful completion of this course, participants should be able to:

  1. Create a website suitable for business or organisations in WordPress.
  2. Write and publish a social media press release.
  3. Enable the Facebook and Twitter add-ons for social network distribution.
  4. Measure the impact of press releases in social networks and online communities.

Content

This course covers the following topics:

  • Setting up your blog – hosting your own or hosted services
  • Creating a blog and naming it
  • Choosing and editing a theme, adding widgets and information
  • Writing your blog posts, style and subjects for popular discussion
  • Embedding video and photos
  • The author and backstory, importance of the about page
  • Managing commenters – moderating community
  • Overview of shopping carts, maps and forums for blogs
  • Social media diary – setting up a calendar to gain an audience

Intended Audience

This social media training course is suitable for small businesses wanting a low cost website with the latest social media tools or large organisations investigating a blogger or twitter social media press centre. Hobbyists looking for tips for blogging and social media will also enjoy the hands on aspect.

Delivery Style

This course is delivered as presenter-taught computer-based training in a computer lab.

Prerequisites

Prior to attending this course, participants must have attended the Social Media Marketing Course: Facebook, Twitter and Blogs.

Materials

Please bring along your email login and password, as well as any other logins and passwords for social media platforms that you might already have. You do not need to have an existing WordPress account to participate in this course.

Recommended Reading

Course readings will be provided in class.

Features

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion
Social Media Course: Build a WordPress Social Media Website

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, while

...
Social Media Course: Build a WordPress Social Media Website

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, while

...