Centre for Continuing Education

Social Media Course: Build a WordPress Social Media Website

Social Media Marketing. Learn social media marketing strategies that work.

A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst acting as a 24/7 sales person. As more and more people access the internet on their phones and tablets, it’s crucial to have a responsive, mobile optimised site. With WordPress, this can be done quickly and efficiently, while delivering excellent results.

This course offers an introduction to WordPress. It is a workshop style course with a hands-on approach whereby you will create your own website, enabling you to start marketing your business online while avoiding the cost of outsourcing your web development.

Prior to attending this course, you should have attended the Social Media Marketing Course: Facebook, Instagram and Blogs.

This social media training course is delivered as a hands-on computer based course – we move step by step through creating a blog. At the end of the course, you will have created a WordPress website with a blog that you can continue to use either as a personal website for a hobby or family, or as a professional website for your business.

Objectives

Course objectives are to:

  • describe the elements of a WordPress site
  • setup a WordPress site that can be used as a business website or blog
  • publish multimedia blog posts including written content, photos, and video
  • integrate online content with social media
  • edit a WordPress theme to customise the website
  • add a social media plugin to integrate social media channels on the website.

Outcomes

By the end of this course, you should be able to:

  • create a website suitable for business or organisations in WordPress
  • write and publish a social media press release
  • enable the Facebook and Twitter add-ons for social network distribution
  • measure the impact of press releases in social networks and online communities.

Content

This course covers the following topics:

  • setting up your blog – hosting your own or hosted services
  • creating a blog and naming it
  • choosing and editing a theme, adding widgets and information
  • writing your blog posts, style and subjects for popular discussion
  • embedding video and photos
  • the author and backstory, importance of the about page
  • managing commenters – moderating community
  • overview of shopping carts, maps and forums for blogs
  • social media diary – setting up a calendar to gain an audience.

Intended audience

Suitable for employees and owners of small businesses wanting a low cost website with the latest social media tools, or large organisations investigating a blogger or twitter social media press centre. Hobbyists looking for tips for blogging and social media will also enjoy the hands on aspect.

Delivery style

Delivered as presenter-taught computer-based training in a computer lab.

Prerequisites

Prior to attending this course, you should have attended the Social Media Marketing Course: Facebook, instagram and Blogs.

Materials

Please bring along your email login and password, as well as any other logins and passwords for social media platforms that you might already have. You do not need to have an existing WordPress account to participate.

Features

  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course materials – yours to keep
  • CCE Statement of Completion

Social Media Course: Build a WordPress Social Media Website

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