Centre for Continuing Education

Social Media Advertising and Website Optimisation Course

Social media marketing. Learn social media marketing strategies that work.

Coronavirus (COVID-19) update: arrangement of our courses

Some of our courses have moved to online delivery. We aim to continue to deliver a high-quality educational experience through interactive, online classes in real-time. If you are currently enrolled in a course with us, we will be in touch soon with options for your enrolment.

Please note that for online classes, all course materials will be shared electronically. No printed resources will be available.

Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving users to your website, how do you ensure a high converting website?

This course covers how to generate a return on investment from Facebook, Instagram and LinkedIn paid advertising – with the latest strategies – and how to drive conversions from these campaigns.


This course aims to show you how to put together a high performing paid advertising campaign, as well as how to boost website conversions.


By the end of this course, you should be able to:

  • create Facebook, Instagram and LinkedIn paid advertising campaigns that drive results
  • track and measure paid advertising results
  • implement effective strategies for paid social media marketing campaigns
  • create a high converting website or landing page using traffic from paid social advertising
  • monitor, analyse and evaluate strategies throughout the social media paid marketing funnel.


  • How to implement paid advertising through Facebook, Instagram and LinkedIn.
  • What is the formula for success through paid social media marketing?
  • How does organic content impact paid social media marketing?
  • Analysing and tracking paid social media marketing
  • What tools for metrics do you need to analyse?
  • What factors contribute to a high converting website / landing page?
  • How to convert off social media directly?
  • What tools are used to track conversions from social media?
  • Monitoring, analysing and optimising your results from campaigns.

Intended audience

Marketing directors, managers or team members who are trying to get more out of their online paid advertising.


Familiarity with Facebook Business Manager.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Before the course

Please ensure you have a Facebook advertising account setup and bring along the login details to class.


  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course materials – yours to keep
  • CCE Statement of Completion

Social Media Advertising and Website Optimisation Course

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We acknowledge the tradition of custodianship and law of the Country on which the University of Sydney campuses stand. We pay our respects to those who have cared and continue to care for the Country.