Centre for Continuing Education

Social Media Advertising and Website Optimisation Course

Social media marketing. Learn social media marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.

Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.

Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving users to your website, how do you ensure a high converting website?

This course covers how to generate a return on investment from Facebook, Instagram and LinkedIn paid advertising – with the latest strategies – and how to drive conversions from these campaigns.


This course aims to show you how to put together a high performing paid advertising campaign, as well as how to boost website conversions.


By the end of this course, you should be able to:

  • create Facebook, Instagram and LinkedIn paid advertising campaigns that drive results
  • track and measure paid advertising results
  • implement effective strategies for paid social media marketing campaigns
  • create a high converting website or landing page using traffic from paid social advertising
  • monitor, analyse and evaluate strategies throughout the social media paid marketing funnel.


  • How to implement paid advertising through Facebook, Instagram and LinkedIn
  • The formula for success through paid social media marketing
  • The impact of organic content on paid social media marketing
  • Analysing and tracking paid social media marketing
  • The tools for metrics needed to analyse
  • Factors which contribute to a high converting website/landing page
  • How to convert off social media directly
  • Tools used to track conversions from social media
  • Monitoring, analysing and optimising your results from campaigns

Intended audience

Marketing directors, managers or team members who are trying to get more out of their online paid advertising.


Familiarity with Facebook Business Manager.

Delivery style

Delivery options:

  • presenter-taught training using your own device, on University premises
  • online training via the platform Zoom.

Face-to-face classes

You are required to bring your own device and a power chord. Please ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online class you will need your own device with internet access.


  • Computer or laptop
  • Mobile device to download Marvel POP app (done on the day)
  • Paper to write and draw on (A3 & A4 preferred)
  • Black sharpies or black felt tip markers (this makes your work easier to read when sharing online)
  • Post it notes (optional)

Before the course

Please ensure you have a Facebook advertising account setup and bring along the login details to class.


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

Social Media Advertising and Website Optimisation Course

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