ChatGPT Course for Beginners: Using AI for Business and Marketing Communications
Business Communication. Sharpen your communication skills.
Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have on your job? For those who embrace it, AI is creating opportunities to become more indispensable. Whether you write for a living, or as part of your job in any industry, AI writing tools are designed to make your job easier. When you understand how to use them properly, you’ll write faster, better, and clearer by:
- automating time-consuming tasks and processes
- conquering writer's block and blank page paralysis
- saving hours of research and writing time
- creating high-quality short and long content in seconds
- producing personalised messages to customers and colleagues.
This one-day introductory course provides a practical introduction to AI writing tools, with a focus on ChatGPT, and how to use them to improve your business and marketing communications.
Aims
The aims of this course are to equip you with the knowledge and skills to use ChatGPT and other AI tools to achieve your business communications goals, and help you become a better, faster, and more confident business and marketing writer.
Outcomes
By the end of this course, you should be able to:
- understand the basics of ChatGPT and other AI tools
- describe the benefits and limitations of ChatGPT
- use ChatGPT to create powerful and effective written communications
- use ChatGPT effectively to save time and improve the quality of your writing
- discuss various helpful and powerful AI communications tools including CoPilot, Wordtune, Dall E-3 and Synthesia.
Content
Topics:
Introduction to AI writing tools
- Overview of AI writing tools and their impact on business communications
- Benefits of using AI writing tools for professionals and admin staff
Understanding ChatGPT
- Overview and features
- How it works and its applications in business communications
- Limitations and considerations
Getting started with ChatGPT
- Setup and use
- Understanding the basics of the interface
- Fun and practical exercises
Best practices for using ChatGPT in business communications
- Powerful and effective prompts
- Writing styles and tone in business communications
- Improving the accuracy and relevance of outputs
- Common use cases in business communications
Advance techniques for using ChatGPT
- Customisation for specific use cases
- Fine-tuning for improved accuracy and relevance
- Best practices for maintaining and updating
Other AI communications tools
- Best AI Writers for different needs
- Amazing AI tools for video, images, productivity and more
Content types:
Emails
- Writing effective and professional emails with ChatGPT
- Automatic responses, follow-ups, and personalised email templates
- Tips for crafting engaging subject lines and email content
Articles and reports and presentations
- Outlining long form content with ChatGPT
- Writing unique, interesting and valuable articles
- How to use ChatGPT to help write and summarise reports and other content
Letters
- Writing formal and informal letters with ChatGPT
- Sales letters, cover letters, job application letters, and customer service letters
- Best practices for formatting and structuring letters with ChatGPT
Marketing
- Common uses for ChatGPT - product descriptions, web and print copy, blogs, social media posts, email marketing campaigns
- Overview of creating effective marketing content and copy
- Creating headlines, body copy and calls-to-action
Intended audience
This course is suitable for:
- Business professionals and admin staff
- Copywriters and content writers
- Small business owners
- anyone who wants to write better, faster and more effectively in business.
Prerequisites
A ChatGPT account is required.
Delivery mode
- Face-to-face, presenter taught workshop using your own deviceÂ
- Online workshop via the platform Zoom
Delivery style
The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of ChatGPT and how it can be used in your work.
Materials
Course materials are distributed electronically using Dropbox.
Before the course
Please bring a laptop in order to access the course learning materials.
Please join ChatGPT prior to class (you can choose the free version or the more reliable paid version).
Overview
Sessions:
Location:
Price:
Class schedule
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Thu 28 Nov 2024
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Mon 13 Jan 2025
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Tue 11 Mar 2025
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Tue 17 Jun 2025
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Thu 10 Oct 2024
9am - 1pm (UTC+11:00)
Fri 11 Oct 2024
9am - 1pm (UTC+11:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Wed 12 Feb 2025
9am - 1pm (UTC+11:00)
Thu 13 Feb 2025
9am - 1pm (UTC+11:00)
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Mon 12 May 2025
9am - 1pm (UTC+10:00)
Tue 13 May 2025
9am - 1pm (UTC+10:00)
Venue TBA
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have
...Wed 9 Apr 2025
9am - 5pm (UTC+10:00)
If there isn't a class to suit your preferred time or delivery format, please JOIN the waiting list.
Featured facilitators
Simon Hillier
Simon Hillier has more than 24 years experience as a digital content, copywriting and AI writing specialist, including eight years with e-commerce trailblazers, travel.com.au and lastminute.com,...
What others say
This was a great course for people with limited or no experience with generative AI. The tutor was able to show us so many different use cases and tips for crafting prompts and perfecting responses from ChatGPT, as well as how to use other AI tools to get even better results. I feel a lot more confident incorporating ChatGPT into my workflows now.
- Matt Johnston
Great facilitator - answered all our questions and showed us so many examples! Great structure to the course, plenty of breaks and great course notes to take away.
- Lee Vereschildt
This ChatGPT course has proven to be an invaluable resource for beginners like myself in mastering effective prompts and exploring alternative uses with ChatGPT. The facilitator's curated examples offered practical insights, highlighting the model's versatility in various contexts.
- Nick Lam
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