Business Insights with Google Analytics 4 Course
Google. Make Google work for you.
This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the transition from Universal Analytics to the new Google Analytics 4 (GA4) tool, and what this means for your website tracking.
We will show you how your Google Analytics 4 reports can be used for better business insights, with a particular focus on conversion optimisation. That is, how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better return on investment.
Google Analytics is a powerful business tool that is currently going through significant change. Universal Analytics reports will be phased out by mid-2023, and the new Google Analytics 4 reporting system will become the default reporting method. This course looks at the differences in tracking and reporting, plus action needed to prepare for the new system.
You can use data insights and analytics reports to improve performance of a website and to gain a competitive advantage. In this course, we will take you through analytics account set-up options, the main data reports and tools, plus some more advanced reporting and analysis options.
You will use your own Google Analytics account during the day, so please bring along your account login details (ideally as an Admin or Edit level user).
Outcomes
By the end of this course, you should be able to:
- understand the main setup options in Google Analytics 4, including events and conversions
- review different report options to get more from your Analytics data
- run advanced reports and analysis in Google Analytics
- look at ways to use the data to improve conversion optimisation for a website
- prepare for the new Google Analytics 4 system.
Content
- How Google Analytics can be used effectively by business websites
- The new Google Analytics 4 experience and the main differences
- Preparing for the change to GA4 tracking and reporting
- What is conversion optimisation and why is it important
- Reviewing the admin options for an account
- Tracking events, conversions, ecommerce transactions and referrals
- Understanding the key statistics and reporting options in Google Analytics
- The advantages of Real-Time reports
- Creating different report views and using saved reports
- Understanding conversion data and multi-channel funnels
- Advanced reporting, including comparisons, library collections and explorations
- Reviewing practical ways to gain business insights and improve conversion optimisation
Intended audience
- Business owners or marketing staff who run a website and want to achieve better results
- Anyone using Google Analytics on their website
- Small business owners
Prerequisites
Some familiarity with Google Analytics is recommended, but not essential. Access to a demo account can also be provided during the course.
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Delivery style
Face-to-face classes
You need to bring your own device. You should ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
You need your own device.
Materials
Course materials are provided electronically using Dropbox
Before the course
Please have a username and password ready to access to your own Google Analytics account. You will need to login to your own Google Analytics account (or a supplied demo account) and follow along using your own reports, plus conduct some practical exercises online.
Overview
Sessions:
Location:
Price:
Class schedule
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the
...Wed 12 Feb 2025
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the
...Thu 20 Mar 2025
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the
...Fri 13 Jun 2025
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the
...Thu 7 Nov 2024
9am - 12:30pm (UTC+11:00)
Fri 8 Nov 2024
9am - 12:30pm (UTC+11:00)
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the
...Tue 15 Apr 2025
9am - 12:30pm (UTC+10:00)
Wed 16 Apr 2025
9am - 12:30pm (UTC+10:00)
If there isn't a class to suit your preferred time or delivery format, please JOIN the waiting list.
Featured facilitators
Clive Hawkins
Clive Hawkins is an experienced marketing professional with over 20 years in direct and online marketing across diverse business sectors. In 2000, he ventured into entrepreneurship, launching his...
What others say
I found the course to be very helpful for me to learn how to track reports and manage my company website much better than I have been.
- Tracy Boyce
Course is perfect for expanding your knowledge of goal optimisation and Google Analytics generally.
- Michael Collins
A fantastic course which provides great insight and real value.
- Angela Blair
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