Centre for Continuing Education

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results.

Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Learn Google Analytics the smart way with Google Analytics courses at CCE, the University of Sydney.

This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better return on investment.

Google Analytics is a powerful business tool, but it is often not being used to its full potential by online companies who should be analysing and improving the performance of a website to help gain a competitive advantage. In the context of discovering new business insights and improving conversion optimisation, this course takes you through the set-up options, the main data reports and tools, plus some more advanced reporting and analysis options to help you identify the key areas of interest for your business.

You will be able to login to your own Google Analytics account to follow the course content and to undertake tasks during the course of the day, so please bring along your account login details (ideally as an Admin User).

Outcomes

Upon successful completion of this short course, participants should be able to:

  1. Understand the main setup options in Google Analytics, including goals.
  2. Review different report options to get more from their Analytics data.
  3. See how to run advanced reports and analysis in Google Analytics.
  4. Look at ways to use the data to improve conversion optimisation for a website.

Content

This short course covers the following topics:

  • How Google Analytics can be used effectively by business websites
  • What is conversion optimisation and why is it important?
  • Reviewing the admin options for an account
  • The pros and cons of using profiles and filters
  • Tracking goals, events, ecommerce transactions and referrals
  • Understanding the key statistics and reporting options in Google Analytics
  • The advantages of Real-Time reports
  • Creating different report views and using saved reports
  • Understanding goal data and multi-channel funnels
  • Advanced reporting, including segments, dashboards and custom reports
  • Reviewing practical ways to gain business insights and improve conversion optimisation.

Delivery Style

This is a practical hands-on course in a training lab, so that attendees can login to their own Google Analytics account (or a supplied demo account) and follow the presentation with their own reports, plus conduct some practical exercises online.

This short course is suitable for

  • Business owners or marketing staff who run a website and want to achieve better results.
  • Anyone using Google Analytics on their website.
  • Small business owners.

Before the course

Some familiarity with Google Analytics is recommended, but not essential, however participants must come ready with a username and password to access to their own Google Analytics account.

Features

  • Free repeat class - Conditions apply
  • Free USB flash drive
  • Expert trainer
  • Dedicated computer for every student
  • Small class size
  • Student notes – yours to keep
  • Statement of completion

What others say.

  • Having only ever completed a full degree in the past, I wasn’t sure what kind of quality I could expect from a 1-day course. I was very surprised at the amount I learnt today. I found the teaching to be thorough yet succinct. The tutor was very knowledgeable and not only taught about the topic at hand but inspired thoughts about how this would be relevant to me and my position. I have come out of the day feeling highly competent in Google Analytics and confident I’ll be able to put my knowledge into practice. Highly recommend!

  • Course is perfect for expanding your knowledge of goal optimisation and Google Analytics generally.

  • Course was great, one of the best I’ve been to. I felt highly engaged all day, and the pace was perfect.

  • A lot of insight, easy to digest and hands-on. Looking forward to applying these metrics to our own business analytics.

  • A fantastic course which provides great insight and real value.

  • This was a great course as you worked with your own Google Analytics account.

  • I found this course to be very insightful and very useful. I have gone back to work and shared the information as well as implemented some changes based on my learnings.

  • I found the course to be very helpful for me to learn how to track reports and manage my company website much better than I have been.

$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
$478 Limited GST free
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
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