Centre for Continuing Education

LinkedIn for Business Course

Social media marketing. Learn social media marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential, affluent and educated people. With more business-to-business leads than any other social network, understanding how to use LinkedIn to position yourself as an authority, generate leads and ultimately grow your business is essential.

As LinkedIn is a professional network, we will show you the best practices when utilising this platform from setting up your account correctly, to using the search function and connecting with other members, through to creating compelling content and setting up your Company page.

Whether you are just starting out or you have been using LinkedIn for a while, this course will give you the proven strategies, insights and tools that you can apply to your business regardless of what industry you are in.


This course aims to show you:

  • why LinkedIn is relevant for your business in today’s marketplace
  • what you need to do in order to position yourself in your industry/niche
  • how to use LinkedIn to generate quality, targeted leads for your business.


By the end of this course, you should be able to:

  • write a powerful, magnetic profile that will attract your ideal prospects on LinkedIn
  • use the search function to easily find people, groups, companies or pages where your target market might be on LinkedIn
  • determine which version of LinkedIn (free versus paid) will best suit your needs
  • connect and communicate with other LinkedIn members easily and elegantly
  • create compelling content that gets engagement
  • join Groups and become an active community member
  • setup a Company Page
  • generate leads effectively for your business using proven strategies.


This course covers the following topics:

  • The 5 critical elements of a profile and why are they so important to your success on LinkedIn – how to set it up
  • How to use the LinkedIn search function from basic search to advanced search techniques
  • Best practices when connecting and communicating on LinkedIn that generate an increased positive response rate
  • The 5 different types of content that you can post on LinkedIn and best practices for each
  • How to create a content calendar – what types of content to post and the best times to post it
  • Resources and time-saving tools for creating, curating and posting content and recommended uses
  • Setting up a Company Page
  • Joining Groups and how to engage in those communities
  • Strategies for generating quality, targeted leads on LinkedIn

Intended audience

Suitable for anyone with a business-to-business product or service looking to generate quality, targeted leads. You could be new to LinkedIn, or want to learn how to maximise LinkedIn effectively.


No prior experience is necessary, but you do need a LinkedIn account in order to participate.

Delivery style

  • Interactive workshop
  • Bring your own device


You will be provided with course workbook inclusive of templates and cheat sheets (electronic copy).

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited.

Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Before the course

Please ensure you have a LinkedIn account setup and bring along the login details to class.


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • I had no previous knowledge of LinkedIn, so this course was very illuminating. The tutor was very good, plenty of interaction very knowledgeable and great energy. Excellent course - good value.
  • The course was full of practical tips, and provided an opportunity to learn in a safe learning environment.
  • The course content, presentation and tutor were excellent, and I would recommend it.
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