Centre for Continuing Education

LinkedIn for Business Course

Social Media Marketing. Learn social media marketing strategies that work.

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, the University of Sydney.

LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential, affluent and educated people. With more business-to-business leads than any other social network, understanding how to use LinkedIn to position yourself as an authority, generate leads and ultimately grow your business is essential.

As LinkedIn is a professional network, we will show you the best practices when utilising this platform from setting up your account correctly, to using the search function and connecting with other members, through to creating compelling content and setting up your Company page.

Whether you are just starting out or you have been using LinkedIn for a while, this course will give you the proven strategies, insights and tools that you can apply to your business regardless of what industry you are in.


This course aims to show participants:

  1. Why LinkedIn is so relevant for their business in today’s marketplace.
  2. What they need to do in order to position themselves effectively in their industry/niche.
  3. How to use LinkedIn to generate quality, targeted leads for their business.


Upon successful completion of this course, participants should be able to:

  1. Write a powerful, magnetic profile that will attract their ideal prospects on LinkedIn.
  2. Use the search function to easily find people, groups, companies or pages where their target market might be on LinkedIn.
  3. Determine which version of LinkedIn will best suit their needs (free or paid).
  4. Connect and communicate with other LinkedIn members easily and elegantly.
  5. Create compelling content that gets engagement.
  6. Join Groups and become an active community member.
  7. Setup a Company Page.
  8. Generate leads effectively for their business using proven strategies.


This course covers the following topics:

  • The 5 critical elements of a profile and why are they so important to your success on LinkedIn – how to set it up.
  • How to use the LinkedIn search function from basic search to advanced search techniques.
  • What are the best practices when connecting and communicating on LinkedIn that generate an increased positive response rate.
  • The 5 different types of content that you can post on LinkedIn and best practices for each.
  • How to create a content calendar – what types of content to post and the best times to post it.
  • Resources and time-saving tools for creating, curating and posting content and recommended uses.
  • Setting up a Company Page.
  • Joining Groups and how to engage in those communities.
  • Strategies for generating quality, targeted leads on LinkedIn.

Intended Audience

Suitable for anyone who has a business-to-business product or service looking to generate quality, targeted leads, whether they are a beginner or they aren’t sure how to maximise LinkedIn effectively.

No prior experience is necessary, but participants do need to have a current LinkedIn account (please bring login details along to class) in order to actively participate.

Delivery Style

This course is delivered as presenter-taught computer-based training in a computer lab.


Participants will be provided with a course workbook inclusive of templates and cheat sheets.


  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion
LinkedIn for Business Course

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What others say.

  • The course content, presentation and tutor were excellent, and I would recommend it.
  • I had no previous knowledge of LinkedIn, so this course was very illuminating. The tutor was very good, plenty of interaction very knowledgeable and great energy. Excellent course - good value.
  • The course was full of practical tips, and provided an opportunity to learn in a safe learning environment.