Course summary

The course provides you with foundational knowledge of user experience design, with a focus on human-centric approaches. In this one-day, hands-on workshop, you will gain experience using established UX tools and develop a strong understanding of what user experience design entails, including the benefits of incorporating UX approaches. Please note that this course does not include instruction on technology or software applications.

Aims

In this practical workshop, you will learn the basics of UX and how to apply UX and design-led approaches to specific problems and scenarios. You will gain experience working individually and collaboratively, using approaches such as brainstorming and user testing, to create tailored solutions to user problems.

Learning outcomes

By the end of this course, you should be able to:

• conceptualise fundamental UX design approaches
• communicate and demonstrate the benefits of user-led design strategies
• better identify your target audience and develop solutions tailored to their needs and goals
• apply relevant UX tools and approaches in your own work contexts or practice to solve problems and enhance the user experience.

Content

What is UX design?

A high-level conceptual look at UX design and why it’s important. This includes an overview of commonly used tools and proven UX design frameworks and approaches, including the Double-Diamond process and Lean UX.

Design activities

Defining the design problem

We will look at the design challenge and define the problem using different problem statement templates. We will review the outcomes of user research and interviews to assist in understanding the context of this task.

Defining the target audience and personas

We will identify the criteria used to define a target audience and user interview techniques by undertaking interviews. Based on the outcomes of the interviews, we will create user personas and review the outcomes.

Creating a user journey map

We will select a relevant scenario to apply to our user persona and complete a user journey map using the tool Miro, or sticky notes and paper (for in-person delivery).

Completing a design brief

We will create a clear and succinct design brief which helps to communicate the purpose, problem and scope of the design project.

Brainstorming solutions and user testing options

We will explore potential solutions that address the problem and ways in which we can do rapid prototyping and testing of the solutions.

Who this course is for

Suitable for anyone starting in or interested in the field of UX, working with UX designers and seeking a deeper understanding of the processes, or considering a career change and wanting an introduction to the UX design process.

Prerequisites

The course content assumes little or no knowledge of UX design. However, if you are undertaking the course online, you should have basic computer skills.

Delivery style

Practical workshop including:

• real-world case studies
• UX design frameworks and activities
• partner and small group activities
• peer feedback.

Delivery modes

• Face-to-face, presenter-taught training using your own device
• Online training via the platform Zoom

Materials

Course materials are shared electronically.