Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Business Storytelling Course

Business Communication. Sharpen your communication skills. Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports. When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively,... [More]
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Business Storytelling Course

<p>{block name:“Course Tagline - Business Communication”}</p><p>{block name:“Course Message - Business and management”}</p><p>Discover the art and science of storytelling and learn how to create

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Adobe XD Course: Introduction

Adobe XD. Design, prototype and share. XD (Experience Design) is the go-to user experience design software application used to create prototypes for mobile apps and websites. This one-day Adobe XD introductory training course is designed to give you comprehensive knowledge of Adobe XD and the confidence to create prototyping wire frames for more effective user testing. No prior experience using the software is required before attending. Outcomes By the end of this course, you... [More]
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Adobe XD Course: Introduction

<p>{block name:“Course Tagline - Adobe XD”}</p><p>{block name:“Course Message - Microsoft and Adobe”}</p><p>XD (Experience Design) is the go-to user experience design software application used to

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Adobe XD Course: Introduction

<p>{block name:“Course Tagline - Adobe XD”}</p><p>{block name:“Course Message - Microsoft and Adobe”}</p><p>XD (Experience Design) is the go-to user experience design software application used to

...

Social Media Marketing Course: Facebook, Instagram and Blogs

Social media marketing. Learn social media marketing strategies that work. With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce themselves directly to potential customers and clients. Sending these people to a well-maintained blog or website makes a great first impression and acts as a 24/7 sales person. Harnessing the power of Facebook, Instagram and blogs in 2019 can be incredibly powerful for... [More]
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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...

Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...

An Introduction to User Experience (UX) Design Course

Product development. Learn the skills important to the product lifecycle. Learn the basics of user experience design in this one-day, hands-on UX workshop environment. By the end of the day, you will have designed and created a mobile prototype. You will gain experience with core tools used in the UX design space and emerge with a high-level understanding of what user experience design entails. Aims In this practical hands-on UX workshop, you will learn the basics of user... [More]
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An Introduction to User Experience (UX) Design Course

<p>{block name:“Course Tagline - Product development”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment. By the end of the day, you will have designed

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An Introduction to User Experience (UX) Design Course

<p>{block name:“Course Tagline - Product development”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment. By the end of the day, you will have designed

...
An Introduction to User Experience (UX) Design Course

<p>{block name:“Course Tagline - Product development”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment. By the end of the day, you will have designed

...

Handling Media Interviews with Confidence Course

Marketing Communications. Connect better with your audience. Would you like to develop your media training skills so that you feel confident when giving media interviews as the spokesperson of the business you’re representing? This media training workshop will empower you with the knowledge of how to give the most powerful interview possible and confidently handle any questions a journalist may ask you. Aims The aims of this course are to teach you how to respond to media... [More]
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Handling Media Interviews with Confidence Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Would you like to develop your media training skills so that you feel confident when giving media interviews as the spokesperson of

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Experienced Marketers Course: Social Media ROI

Social media marketing. Learn social media marketing strategies that work. Learn how to deliver social media campaigns with a Return on Investment (ROI). When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns. This course covers the latest trends in social media marketing, including: flowing social media campaigns into email... [More]
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Experienced Marketers Course: Social Media ROI

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When it comes to social media campaigns, ROI can

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Experienced Marketers Course: Social Media ROI

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to deliver social media campaigns with a Return on Investment (ROI).</p><p>When it comes to social media campaigns, ROI can

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Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Business Insights with Google Analytics Course

Google. Make Google work for you. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...

Social Media Advertising and Website Optimisation Course

Social media marketing. Learn social media marketing strategies that work. Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving users to your website, how do you ensure a high converting website? This course covers how to generate a return on investment from Facebook, Instagram and LinkedIn paid advertising – with the latest strategies – and how to drive conversions from these campaigns. Aims This... [More]
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Social Media Advertising and Website Optimisation Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving

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Social Media Advertising and Website Optimisation Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving

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