Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Social Media Marketing Course: Facebook, Instagram and Blogs

Social Media Marketing. Learn social media marketing strategies that work. With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce themselves directly to potential customers and clients. Sending these people to a well-maintained blog or website makes a great first impression and acts as a 24/7 sales person. Harnessing the power of Facebook, Instagram and blogs in 2019 can be incredibly powerful for... [More]
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Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...
Social Media Marketing Course: Facebook, Instagram and Blogs

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2.3 billion monthly users between them, Facebook and Instagram are the easiest and fastest ways for businesses to introduce

...

Facebook Advertising Essentials Course for All Businesses

Social Media Marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Brand Management Course: Level 1

Marketing Communications. Connect better with your audience. Learn the art of Brand Management at the introductory level. A winning brand manages to be top of a customer’s mind. To achieve this, managing a brand requires a combination of creativity and marketing science. This course is designed for anyone wanting to learn the art of brand management at the introductory level. This course provides a solid foundation in understanding brand management, especially for those... [More]
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Brand Management Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Learn the art of Brand Management at the introductory level.</p><p>A winning brand manages to be top of a customer’s mind. To achieve

...

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities. We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, your sales aren’t unlikely to grow very much if this is all you do. You’ll get some traffic, but your conversions to customers will be the bare minimum. The main reason website visitors don’t buy is because they need to know, like, and trust you before they will consider spending their... [More]
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Marketing Automation and Email Marketing Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However,

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Marketing Course: Level 2

Marketing Communications. Connect better with your audience. Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed the Marketing Level 1 course, or an equivalent. In an interactive workshop setting, we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content... [More]
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Marketing Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing

...

Persuasive Writing Course

Marketing Communications. Connect better with your audience. An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads and inspire more actions. Using a sequence of tools and techniques, we start by planning your messages from scratch. We then apply your messaging blueprint to a range of short, everyday formats such as eDMs, social media headlines, email marketing headlnes and newsletters. Throughout the day,... [More]
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Persuasive Writing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>An immersive writing course for content marketers, covering all the persuasive copywriting skills you’ll need to capture more leads

...

Digital Strategy Course for SMEs

Digital strategy. Planning for success in the digital age. Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which students... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...

Social Media Course: Build a WordPress Social Media Website

Social Media Marketing. Learn social media marketing strategies that work. A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst acting as a 24/7 sales person. As more and more people access the internet on their phones and tablets, it’s crucial to have a responsive, mobile optimised site. With WordPress, this can be done quickly and efficiently, while delivering excellent results. This course offers... [More]
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Social Media Course: Build a WordPress Social Media Website

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>A customised, well-maintained website helps businesses make a great first impression with potential customers and clients online, whilst

...

Brand Management Course: Level 2

Marketing Communications. Connect better with your audience. A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand architecture and market positioning strategies. In this course, you will advance your skills in managing brands on a personal, organisational and product level. You will also gain an understanding of brand architecture and market positioning strategies that you can apply immediately within your... [More]
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Brand Management Course: Level 2

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>A winning brand manages to connect with customers and be top of mind at the point of purchase. This requires appropriate brand

...
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