Digital strategy. Planning for success in the digital age.

In this course, you will learn how to present a clear, robust and data driven digital marketing strategy to key stakeholders, including KPIs aligned to business goals.

The global spend on digital marketing has now eclipsed traditional marketing and has become the primary communication channels for businesses to engage with their customers.

Digital marketing offers incredible real-time data insights, with every impression and click being trackable. All of this data needs a context that a robust digital strategy can provide.

Join us and learn how your business can cut through the noise and decipher the clicks to develop an effective and profitable digital marketing strategy.

Aims

This course aims to teach experienced digital marketers how to review a digital strategy holistically. We want you to confidently audit, analyse and interpret the data from each channel, vertical and audience, and make informed decisions to drive performance.

Outcomes

By the end of this course, you should be able to:

• map a potential customer’s digital journey with your business or brand
• describe the current digital landscape and the channels that can provide opportunities to reach and engage with your customers
• audit current digital marketing activities
• create an Omni-channel digital marketing plan that clearly identifies lead channels and support channels
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