Course information

Digital marketing. Transform your online presence and drive results.

In today's digital age, social media marketing is an easy way for a business to market directly to millions of potential customers and clients. The monthly active users in Australia alone haves surpassed 18.5M on Facebook, 10M on Instagram, and 8.5M on LinkedIn.*

By leveraging social media marketing, you not only increase brand visibility, but also will be able to build strong relationships with your existing customers. You can no longer afford to use social media reactively, or without any strategy or planning.

During this introductory course, you’ll not only learn how to create, distribute, and manage social content that stands out in people’s feeds, but also to understand how to measure the success of your campaigns. Through hands-on workshopping and case studies, you will also have the clarity and strategy you need to move forward with a posting plan.

*Source: https://www.socialmedianews.com.au/social-media-statistics-australia-january-2023/

Aims

You will learn how to confidently use Facebook, Instagram and LinkedIn, focusing specifically on what’s working now best on those platforms so youto get more engagement and a better ROI.

Outcomes

By the end of this course, you should be able to:

• understand how each social media channel works
• create a social media calendar
• identify the various types of content to post and tips for making them stand out in people’s feeds
• identify what metrics to track to know if your campaign is a success
• discuss a brief introduction to ads and how they can amplify your posts.

Content

• What is social media and how it compares to traditional marketing
• How to use social media for B2B and B2C
• The risks of social media and how to manage them
• Understanding algorithms and engagement, to get more people to see your posts
• The must-do steps of a successful campaign on Facebook, Instagram and LinkedIn
• From reels to DMs - scripts and formulas to create successful posts
• How to create a content calendar that you and your team will find easy to use
• Using AI to help with captions and content planning
• How to use social listening and monitoring
• What to measure to know if your posts are successful
• An introduction to ads and when you might use them

Intended audience

• Employees and owners of small businesses with limited social media experience who want an introduction to Facebook, Instagram and LinkedIn.
• Anyone with pre-existing social media channels who would like to start using them more regularly and get better results.

Prerequisites

None

Delivery modes

• Face-to-face, presenter-taught workshop using your own device
• Online workshop via the platform Zoom

Delivery style

Face-to-face classes

You need to bring your own device. Ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

You will need your own device.

Materials

Course readings are distributed electronically using Dropbox.

Before the course

Please test the logins to your Facebook, Instagram, and LinkedIn accounts to ensure you have access on the day.