Social media marketing. Learn social media marketing strategies that work.

With over 2.3 billion monthly users between them, Facebook, Instagram and LinkedIn are an easy way for your business to market directly to potential customers and clients. Sending customers to a well-maintained social media page makes a great first impression.

This introductory course looks at Facebook, Instagram and LinkedIn from the perspective of a business engaging social media influencers. With a focus on strategic partnerships, measurement, and Return On Investment (ROI), we will show you how to leverage existing audiences rather than creating your own.

During this course, you’ll get a real taste of the marketing power of social media campaigns: creating, managing, and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. Join us for an interesting day spent exploring a dynamic and challenging area.

This course is for marketers new to social media management and influencer outreach.

Aims

We aim to provide you with the tools to confidently engage social media influencers through Facebook, Instagram and LinkedIn. We will show you to set up, run and optimise campaigns, while also picking the best measures of success and delivering on ROI.

Outcomes