Media Release Writing Course: Write and Promote a Press Release
Marketing Communications. Connect better with your audience.
Learn how to write a media release and promote it effectively.
A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad examples, and devote a good amount of time to writing a press release. Finally, we’ll discuss tips and tricks for promoting a media release in a contemporary digital landscape.
Outcomes
By the end of this course, you should be able to:
- choose the right news angle from eight core possibilities
- replicate an effective press release structure
- cross-check that their press release information incorporates the six W's
- choose one of four timeless styles for their attention-grabbing heading
- edit their press release so it avoids the four basic pitfalls of the amateur writer
- develop a cross-promotion plan that follows a basic three-part structure.
Content
1. Plan
- Know what makes ‘news’
- Refine your goals
- Understand the audience
- Develop the news angle