Centre for Continuing Education

Marketing

Marketing

Marketing. Learn marketing strategies that work.

The Centre for Continuing Education has a wide range of marketing courses. From content marketing and social media, to writing persuasively and editing, you’re sure to find courses to suit you or your business.

The Centre is backed by the University of Sydney. We guarantee that all our educators and trainers are experts in their fields and completely up-to-date with all the latest in marketing trends and developments. You’ll learn not only how to gain an effective marketing edge, but also how to stay on top in this vital and ever-changing field.

Open your mind to a new world of business possibilities with marketing training from the Centre for Continuing Education. Learn Marketing the smart way with marketing courses at CCE, the University of Sydney.

Personal Branding for Business Success Course

Marketing Communications. Connect better with your audience. You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your personal brand? In today’s competitive business environment, it’s more important than ever to develop a strong personal brand if you want to develop a competitor advantage. This workshop will help you unravel exactly what makes up a personal brand and how to start developing and marketing... [More]
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Personal Branding for Business Success Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your

...
Personal Branding for Business Success Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>You’ve heard that personal branding is an essential marketing tool for business success but are you still unsure how to create your

...

Digital Strategy Course for SMEs

Digital strategy. Planning for success in the digital age. Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which students... [More]
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Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...

Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...
Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...

LinkedIn for Business Course

Social media marketing. Learn social media marketing strategies that work. LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential, affluent and educated people. With more business-to-business leads than any other social network, understanding how to use LinkedIn to position yourself as an authority, generate leads and ultimately grow your business is essential. As LinkedIn is a professional network, we... [More]
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LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...
LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...

Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Facebook Advertising Essentials Course for All Businesses

Social media marketing. Learn social media marketing strategies that work. With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online. In this course, we will go through what you need to know when getting started with Facebook Ads to give you the best chance of success. We will cover proven strategies that you can apply to your business, regardless of what industry you are in. There are a number of elements... [More]
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Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...
Facebook Advertising Essentials Course for All Businesses

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>With over 2 Billion active users on Facebook, Facebook ads are a great way to generate leads and ultimately grow your business online.</

...

Digital Strategy Course for Experienced Marketers

Digital strategy. Planning for success in the digital age. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve internal... [More]
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Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Marketing Course: Level 1

Marketing Communications. Connect better with your audience. Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context. In this marketing training course, you’ll learn the importance of clearly defining your marketing objectives to reach your consumer. You will... [More]
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Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...
Marketing Course: Level 1

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element

...

Content Marketing Course

Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This course looks at how you can profile your customers to gain deeper insights into the... [More]
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Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...
Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...
Content Marketing Course

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing

...

Public Relations Course: From Profile to Profit

Marketing Communications. Connect better with your audience. This public relations course will show you how to become a media spokesperson, and how to use this powerful marketing strategy to position yourself as a thought leader. In this media workshop you will learn how to come up with newsworthy angles that will get noticed by journalists and learn how to communicate with the media to achieve consistent media exposure. Aims The aims of this course are to develop your... [More]
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Public Relations Course: From Profile to Profit

<p>{block name:“Course Tagline - Marketing Communications”}</p><p>This public relations course will show you how to become a media spokesperson, and how to use this powerful marketing strategy to

...