Search engine marketing and optimisation
Search engine marketing and optimisation. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page.
This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking.
By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market.
Learn SEO and SEM with CCE’s short courses, open to everyone.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 28 Jan 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 29 Jan 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 08 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 301 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 20 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Wed 21 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 07 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 08 Feb 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Tue 09 Feb 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 19 Mar 2021 | 9am - 5pm (UTC+11:00) | Room 300 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 10 May 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Tue 11 May 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short, introductory course covers the essential SEO (search engine optimisation)
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 22 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 14 Jan 2021 | 9am - 1pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 15 Jan 2021 | 9am - 1pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 23 Feb 2021 | 9am - 5pm (UTC+11:00) | Room 303 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 12 Apr 2021 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Tue 13 Apr 2021 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 21 May 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 01 Jul 2021 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Fri 02 Jul 2021 | 9am - 1pm (UTC+10:00) | Online via Zoom - Online via Zoom |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 19 Jan 2021 | 9am - 5pm (UTC+11:00) | Room 301 - Face-to-face (CCE Building, Newtown) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 11 Mar 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom | |
| Fri 12 Mar 2021 | 9am - 12:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 26 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom | |
| Tue 27 Apr 2021 | 9am - 12:30pm (UTC+10:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 16 Jun 2021 | 9am - 5pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (Venue TBA) |
If there isn't a class to suit you, please join the waiting list.
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