Search engine marketing
Search engine marketing. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 24 Apr 2019 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 24 May 2019 | 9am - 5pm (UTC+10:00) | Learning Studio 108 - Brennan MacCallum Learning Hub (A18) |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 26 Jun 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 29 Jul 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 19 Aug 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 20 Sep 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 21 Oct 2019 | 9am - 5pm (UTC+11:00) |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 26 Apr 2019 | 9am - 5pm (UTC+10:00) | Room 300 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 11 Jun 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 31 Jul 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 09 Sep 2019 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 09 May 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 13 Jun 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 06 Aug 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 17 Sep 2019 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 12 Apr 2019 | 9am - 5pm (UTC+10:00) | Room 201 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 22 May 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 02 Jul 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 13 Aug 2019 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 26 Sep 2019 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Digital Marketing Foundations Course
Subjects
- Arts and humanities
- Business and management
- Community services
- Design and photography
-
English
-
Horticulture and gardening
- HSC preparation (years 10-12)
- Human resources
- Information technology
- Language and culture