Centre for Continuing Education

Search engine marketing

Search engine marketing and optimisation

Search engine marketing and optimisation. Learn search engine marketing strategies that work.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.

Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...

Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...

Business Insights with Google Analytics Course

Google. Make Google work for you. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for

...

Google Ads (AdWords) Management Course

Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers

...