Centre for Continuing Education

Search engine marketing

Search engine marketing and optimisation

Search engine marketing and optimisation. Learn search engine marketing strategies that work.

15% off marketing and business communication courses

From today to 30 September 2020, receive 15% off marketing and business communication courses when you enrol in two or more courses in one transaction. These courses appear in the marketing and business communication sections of the website. You can enrol in any combination of two courses from these subject areas. The discount applies automatically on checkout.

For more details please visit our discounts and course funding page.


Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.

Business Insights with Google Analytics Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol. Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available. This short course is designed to help companies get more from their Google Analytics account, by looking at the... [More]
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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Business Insights with Google Analytics Course

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Google Ads (AdWords) Management Course

Google. Make Google work for you. COVID-19 update: arrangement of our courses We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol. Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your

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Google Ads (AdWords) Management Course

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Google Ads (AdWords) Management Course

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Introduction to SEO (Search Engine Optimisation) Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol. Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available. This short course covers the essential SEO (search... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques

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Introduction to SEO (Search Engine Optimisation) Course

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Introduction to SEO (Search Engine Optimisation) Course

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...
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques

...

Web Writing with SEO Course

Search engine marketing and optimisation. Learn search engine marketing strategies that work. COVID-19 update: arrangement of our courses We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol. Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available. This web writing course is suitable for business... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,

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Web Writing with SEO Course

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Web Writing with SEO Course

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Web Writing with SEO Course

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