Centre for Continuing Education

Search engine marketing

Search engine marketing

Search engine marketing. Learn search engine marketing strategies that work.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for better business insights, with a particular focus on conversion optimisation – how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and... [More]
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-06-26 Wed 26 Jun 2019 2019-06-26
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
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Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-07-29 Mon 29 Jul 2019 2019-07-29
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-08-19 Mon 19 Aug 2019 2019-08-19
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-09-20 Fri 20 Sep 2019 2019-09-20
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-10-21 Mon 21 Oct 2019 2019-10-21
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
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If there isn't a class to suit you, please join the waiting list.

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Business and management courses discount From now until 30 June 2019, enrol in any two Business and management courses on our website and receive a 20% discount. These courses appear in the Business and management section of our website. Once two courses are added to your shopping cart the discount will apply automatically. Enrolments made as part of this offer are non-refundable and this discount cannot... [More]
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
2019-07-02 Tue 02 Jul 2019 2019-07-02
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
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Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
2019-08-13 Tue 13 Aug 2019 2019-08-13
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
2019-09-26 Thu 26 Sep 2019 2019-09-26
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Course Message - Business and management”}</p><p>This web writing course is suitable for business owners, web content

...
2019-11-01 Fri 01 Nov 2019 2019-11-01
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
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If there isn't a class to suit you, please join the waiting list.

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place.... [More]
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Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-06-11 Tue 11 Jun 2019 2019-06-11
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-07-31 Wed 31 Jul 2019 2019-07-31
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-09-09 Mon 09 Sep 2019 2019-09-09
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
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If there isn't a class to suit you, please join the waiting list.

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by... [More]
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Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-06-13 Thu 13 Jun 2019 2019-06-13
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-08-06 Tue 06 Aug 2019 2019-08-06
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-09-17 Tue 17 Sep 2019 2019-09-17
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
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If there isn't a class to suit you, please join the waiting list.

Digital Marketing Foundations Course

Social Media Marketing. Learn social media marketing strategies that work. In order for businesses to compete in today’s market and stand out from the competition, an online presence is essential. This course offers an introduction to digital marketing. A workshop-style course with a hands-on approach, you will be introduced to concepts and tools including Google Analytics, SEO, Google Ads (AdWords) and email marketing. Aims This course aims to introduce you to the elements of... [More]
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There are no current classes. Please join the waiting list.

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