Centre for Continuing Education

Search engine marketing

Search engine marketing

Search engine marketing. Learn search engine marketing strategies that work.

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.

Introduction to SEO (Search Engine Optimisation) Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney. This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You’ll learn about the core search engine optimisation... [More]
Back to Top
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2018-12-18 Tue 18 Dec 2018 2018-12-18
1 session, 8 hours total
9am - 5pm
Education Building
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-01-30 Wed 30 Jan 2019 2019-01-30
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-03-15 Fri 15 Mar 2019 2019-03-15
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-05-09 Thu 09 May 2019 2019-05-09
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Introduction to SEO (Search Engine Optimisation) Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A

...
2019-06-13 Thu 13 Jun 2019 2019-06-13
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message

If there isn't a class to suit you, please join the waiting list.

Business Insights with Google Analytics Course

Google Analytics. Insights you can turn into results. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. Learn Google Analytics the smart way with Google Analytics courses at CCE, the University of Sydney. This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics... [More]
Back to Top
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2018-12-12 Wed 12 Dec 2018 2018-12-12
1 session, 8 hours total
9am - 5pm
Brennan MacCallum Learning Hub (A18)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-01-14 Mon 14 Jan 2019 2019-01-14
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-03-07 Thu 07 Mar 2019 2019-03-07
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-03-25 Mon 25 Mar 2019 2019-03-25
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-04-24 Wed 24 Apr 2019 2019-04-24
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-05-24 Fri 24 May 2019 2019-05-24
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Business Insights with Google Analytics Course

<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be

...
2019-06-26 Wed 26 Jun 2019 2019-06-26
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message

If there isn't a class to suit you, please join the waiting list.

Web Writing with SEO Course

Search Engine Marketing. Learn search engine marketing strategies that work. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney. This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them... [More]
Back to Top
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
2018-12-04 Tue 04 Dec 2018 2018-12-04
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
2019-01-17 Thu 17 Jan 2019 2019-01-17
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
2019-02-27 Wed 27 Feb 2019 2019-02-27
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
2019-04-11 Thu 11 Apr 2019 2019-04-11
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Web Writing with SEO Course

<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs

...
2019-05-22 Wed 22 May 2019 2019-05-22
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message

If there isn't a class to suit you, please join the waiting list.

Google Ads (AdWords) Management Course

Google Ads (AdWords). Attract more customers. Reach the right people at the right time. Be seen by customers at the very moment that they’re searching on Google for the things you offer. Learn Google Ads (AdWords) the smart way with Google Ads (AdWords) courses at CCE, the University of Sydney. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re... [More]
Back to Top
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-01-23 Wed 23 Jan 2019 2019-01-23
1 session, 8 hours total
9am - 5pm
Centre for Continuing Education
Course added to cart. Checkout now.
Close this message
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-03-13 Wed 13 Mar 2019 2019-03-13
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-04-26 Fri 26 Apr 2019 2019-04-26
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message
Google Ads (AdWords) Management Course

<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential

...
2019-06-11 Tue 11 Jun 2019 2019-06-11
1 session, 8 hours total
9am - 5pm
University of Sydney (Venue TBA)
Course added to cart. Checkout now.
Close this message

If there isn't a class to suit you, please join the waiting list.

Digital Marketing Foundations Course

Social Media Marketing. Learn social media marketing strategies that work. The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, the University of Sydney. In order for businesses to compete in today’s market and stand out from the competition, an... [More]
Back to Top

There are no current classes. Please join the waiting list.

Subjects