Search engine marketing and optimisation
Search engine marketing and optimisation. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 30 Jan 2020 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 30 Mar 2020 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 11 May 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 23 Jun 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 16 Jan 2020 | 9am - 5pm (UTC+11:00) | Room 303 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 26 Feb 2020 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 07 Apr 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 22 May 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 02 Jul 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 23 Jan 2020 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 09 Mar 2020 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 20 Apr 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 26 May 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 26 Jun 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 12 Mar 2020 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 29 Apr 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 15 Jun 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 21 Jan 2020 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
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English
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Horticulture and gardening
- HSC preparation (years 10-12)
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Human resources
- Information technology
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