Search Engine Marketing
Search Engine Marketing. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn Search Engine Marketing the smart way with Search Engine Marketing courses at CCE, the University of Sydney.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 22 Aug 2018 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 17 Sep 2018 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 09 Oct 2018 | 9am - 5pm (UTC+11:00) | Room 302 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google AdWords”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 19 Nov 2018 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 24 Aug 2018 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 26 Sep 2018 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 24 Oct 2018 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 22 Nov 2018 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google Analytics”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 12 Dec 2018 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Digital Marketing Foundations Course
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>In order for businesses to compete in today’s market and stand out from the competition, an online presence is essential. This course
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 28 Aug 2018 | 5:30pm - 9pm (UTC+10:00) | Room 301 - Centre for Continuing Education | |
| Thu 30 Aug 2018 | 5:30pm - 9pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>In order for businesses to compete in today’s market and stand out from the competition, an online presence is essential. This course
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 06 Oct 2018 | 9:30am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>In order for businesses to compete in today’s market and stand out from the competition, an online presence is essential. This course
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Sat 01 Dec 2018 | 9:30am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 29 Aug 2018 | 9am - 5pm (UTC+10:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 28 Nov 2018 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 18 Dec 2018 | 9am - 5pm (UTC+11:00) |
If there isn't a class to suit you, please join the waiting list.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 12 Sep 2018 | 9am - 5pm (UTC+10:00) | Room 201 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 24 Oct 2018 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 04 Dec 2018 | 9am - 5pm (UTC+11:00) |
If there isn't a class to suit you, please join the waiting list.
Digital Strategy Course for SME's
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