Search engine marketing and optimisation
Search engine marketing and optimisation. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
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| Tue 07 Apr 2020 | 9am - 5pm (UTC+10:00) | Online - Online |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 22 May 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This web writing course is suitable for business owners, web content writers, marketers,
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 02 Jul 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
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| Mon 20 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online | |
| Tue 21 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 26 May 2020 | 9am - 12:30pm (UTC+10:00) | ||
| Wed 27 May 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 26 Jun 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 29 Jul 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 08 Sep 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 30 Mar 2020 | 9am - 5pm (UTC+11:00) | Online - Online |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 27 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online | |
| Tue 28 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 23 Jun 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 11 Aug 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 23 Sep 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 29 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online | |
| Thu 30 Apr 2020 | 9am - 12:30pm (UTC+10:00) | Online - Online |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 15 Jun 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 31 Jul 2020 | 9am - 5pm (UTC+10:00) |
<p>{block name:“Course Tagline - Google”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 10 Sep 2020 | 9am - 5pm (UTC+10:00) |
If there isn't a class to suit you, please join the waiting list.
Subjects
- Arts and humanities
- Business and management
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English
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Horticulture and gardening
- HSC preparation (years 10-12)
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Human resources
- Information technology
- Language and culture
- Marketing
- Music and film
- Project management