Search engine marketing and optimisation
Search engine marketing and optimisation. Learn search engine marketing strategies that work.
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are the two most widely used digital marketing strategies. SEM is paid advertising that actively promotes a website on a search engine result page, generally known as ‘pay per click’ advertising. SEO is the process of improving a website’s ranking on a search engine results page. This is achieved by understanding how search engines work and what people are searching for, and adjusting or changing the content of a website to improve ranking. By actively promoting or ranking a website, higher SEM and SEO encourage a greater number of visitors to a website. When used in conjunction with data analytics, they offer business the potential to greatly increase their understanding of the market. Learn search engine marketing the smart way with search engine marketing courses at CCE, the University of Sydney.
Business Insights with Google Analytics Course
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 21 Oct 2019 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 22 Nov 2019 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google”}</p><p>This short course is designed to help companies get more from their Google Analytics account, by looking at the ways Analytics reports can be used for
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 18 Dec 2019 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Google Ads (AdWords) Management Course
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Tue 29 Oct 2019 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Google”}</p><p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 06 Dec 2019 | 9am - 5pm (UTC+11:00) | Room 300 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Thu 31 Oct 2019 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This short course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Mon 16 Dec 2019 | 9am - 5pm (UTC+11:00) | Room 301 - Centre for Continuing Education |
If there isn't a class to suit you, please join the waiting list.
Web Writing with SEO Course
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Fri 01 Nov 2019 | 9am - 5pm (UTC+11:00) |
<p>{block name:“Course Tagline - Search Engine Marketing”}</p><p>This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs
...| When | Time | Where | Session Notes |
|---|---|---|---|
| Wed 11 Dec 2019 | 9am - 5pm (UTC+11:00) |
If there isn't a class to suit you, please join the waiting list.
Subjects
- Arts and humanities
- Business and management
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English
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Horticulture and gardening
- HSC preparation (years 10-12)
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Human resources
- Information technology
- Language and culture
- Marketing
- Music and film
- Project management