Centre for Continuing Education

Marketing Course: Level 2

Marketing Communications. Connect better with your audience.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed the Marketing Level 1 course, or an equivalent.

In an interactive workshop setting, we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content marketing. We explore the latest consumer and marketing trends that will enable you to assess what’s right for you and your business.


By the end of this course, you should be able to:

  • identify the key marketing tools of advertising, PR, digital marketing and promotions including their relevance and implementation tactics for your specific business role
  • identify the latest marketing trends and how to tap into them in your own workplace
  • change your everyday thinking into being more marketing-centric.


Brief marketing overview

  • Establishing your marketing objectives

Focus on advertising, online and traditional

  • Above and below the line, online and offline, print
  • Essentials of effective advertising
  • Getting the most from your advertising spend
  • Using advertising strategically – exercise

Focus on PR, online and traditional

  • PR versus advertising
  • Essentials of effective PR to maximise exposure
  • Generating your own successful PR

Focus on digital marketing

  • Understanding content marketing to optimise an effective web presence
  • Refining your objectives for digital deployment
  • Understanding the broad range of on line and digital marketing options, including social media
  • How to tap into these opportunities

Consumer trends

  • Micro and macro marketplace trends that affect you
  • Trends in marketing and media
  • Marketing in business to business (B2B) and business to consumer (B2C)

Focus on promotions, online and traditional

  • Planning traditional versus digital promotions
  • Sales based versus strategic promotions

Business planning summary

  • Planning marketing activities for your business or product

Intended audience

Suitable for:

  • those who have already attended the Marketing Level 1 course, completed an undergraduate Marketing course or have some experience working in a marketing role
  • marketers from a range of environments, including product, services, business to business (B2B), government and not for profit
  • marketers from a range of sizes from SMEs (small to medium enterprises) to corporates.

Delivery style

Delivered as a combined lecture and interactive workshop. You will be encouraged to share your ideas and background to broaden class discussions.


A course workbook will be provided.

Before the course

If possible, please bring some examples of your organisations' existing marketing material, eg advertising, collateral, point of sale material, PR – press releases or exposure.

Please consider either of the following and then bring your ideas along to class:

  • What are the three most important marketing issues for your business/your area?
  • What are three most important business issues that marketing can help address?


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • I thoroughly enjoyed my marketing course which was held recently. The presenter was a great tutor, very easy to listen to and understand.

  • Great short course. I came away buzzing with ideas and energy. The tutor was fantastic and engaging, and they encouraged us to work in different pairs all day/ never pairing with the same person twice, so it was great to gain different perspectives and also a great networking opportunity. The 8 hours went very quickly and I’m really looking forward to the next course I have booked.

Marketing Course: Level 2

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What others say.

  • The tutor was so great! She provided real life examples and were able to offer us advice each relating to our industry. We had a small course which was definitely ideal, as we were able to have more one on one time with her and utilise her knowledge and experience.
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