Centre for Continuing Education

Marketing Course: Level 2

Marketing Communications. Connect better with your audience.

Learn Marketing Communications the smart way with Marketing Communications courses at CCE, the University of Sydney.

Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed Marketing Level 1 course or an equivalent. In an interactive workshop style we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content marketing. We explore the latest consumer and marketing trends to enable you to assess what’s right for you and your business.

Course Content

Brief Marketing Overview

  • Establishing your Marketing Objectives.

Focus on Advertising, online and traditional

  • Above and below the line, online and offline, print.
  • Essentials of effective advertising.
  • Getting the most from your advertising spend.
  • Using advertising strategically – exercise.

Focus on PR, online and traditional

  • PR vs advertising.
  • Essentials of effective PR to maximise exposure.
  • Generating your own successful PR.

Focus on Digital Marketing

  • Understanding Content Marketing to optimise an effective web presence.
  • Refining your objectives for digital deployment.
  • Understanding the broad range of on line and digital marketing options, including social media.
  • How to tap into these opportunities.

Consumer Trends

  • Micro and macro marketplace trends that affect you.
  • Trends in marketing and media.
  • Marketing in Business to business (B2B) and Business to Consumer (B2C).

Focus on Promotions, online and traditional

  • Planning traditional versus digital promotions.
  • Sales based versus strategic promotions.

Business Planning Summary

  • Planning marketing activities for your business or product.

Course Outcomes

Upon completion of this marketing course of this course, it is expected that participants will:

  1. Gain broad insight into the key marketing tools of advertising, PR, digital marketing and promotions including their relevance and implementation tactics for your specific business role.
  2. Understand the latest marketing trends and how to tap into them in your own workplace.
  3. Change everyday thinking into being more Marketing-centric.

Suitable for

  • Those who have already attended the Marketing Level 1 course, or completed an undergraduate Marketing course or have some experience working in a marketing role.
  • Marketers from a range of environments, including product, services, business to business (B2B), government and not for profit.
  • Marketers from a range of sizes from SMEs (small to medium enterprises) to corporates.

Before the course

  1. If you are able to, please bring some examples of your organisation’s existing marketing material e.g. advertising, collateral, point of sale material, PR – press releases or exposure.
  2. Please consider: What are the 3 most important marketing issues for your business / your area? OR What are 3 most important business issues that marketing can help address?

Features

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion

What others say.

  • I thoroughly enjoyed my marketing course which was held recently. The presenter was a great tutor, very easy to listen to and understand.

  • Great short course. I came away buzzing with ideas and energy. The tutor was fantastic and engaging, and they encouraged us to work in different pairs all day/ never pairing with the same person twice, so it was great to gain different perspectives and also a great networking opportunity. The 8 hours went very quickly and I’m really looking forward to the next course I have booked.

$456 Limited GST free
Marketing Course: Level 2

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