Marketing Communications. Connect better with your audience.

Looking for more in-depth marketing knowledge to add to your skills base? This marketing training course is designed for existing marketers with some experience or those who have already completed Marketing Course: Level 1, or an equivalent.

In an interactive workshop setting, we focus on a deeper understanding of the key marketing tools of advertising, PR and promotions, with an in-depth look at digital and content marketing. We explore the latest consumer and marketing trends that will enable you to assess what’s right for you and your business.

Outcomes

By the end of this course, you should be able to:

• identify the key marketing tools of advertising, PR, digital marketing and promotions including their relevance and implementation tactics for your specific business role
• identify the latest marketing trends and how to tap into them in your own workplace
• change your everyday thinking into being more marketing-centric.

Content

Brief marketing overview

• Establishing your marketing objectives

Focus on advertising, online and traditional

• Above and below the line, online and offline, print
• Essentials of effective advertising
• Getting the most from your advertising spend
• Using advertising strategically – exercise