Centre for Continuing Education

Social Media Marketing Course: Facebook, Twitter and Blogs

Social Media Marketing. Open to everyone.

Learn Social Media Marketing the smart way with Social Media Marketing courses at CCE, The University of Sydney.

Laurel Papworth
Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia.

Aims

In this course you’ll get a real taste of the marketing power of social media campaigns: creating, managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required for this course.

Outcomes

Upon completion of this course, you should:

  1. Have an overview of the 5 steps of a social media campaign.
  2. Understand how to find and engage social networks online.
  3. Know the do’s and don’ts of blogger outreach.
  4. Have a business understanding of Facebook and Twitter and when to use them.
  5. Be able to monitor the web (overview) filtering comments.
  6. Measure the conversation: understand the metrics and what successful engagement looks like.

Content

This course covers the following topics:

  • What is Social Media? How does social media marketing compare to traditional marketing? Do you know the difference between a social media strategy and a social media campaign? What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?
  • The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximise their online engagement with customers.
  • We specifically look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are also opportunities to bring your questions.

Features

  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course notes – yours to keep
  • Certificate of completion

Social Media Marketing Course: Facebook, Twitter and Blogs

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Social Media Marketing Course: Facebook, Twitter and Blogs

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Social Media Marketing Course: Facebook, Twitter and Blogs

Course added to cart.

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Enrol Now
There are places available
Social Media Marketing Course: Facebook, Twitter and Blogs

Course added to cart.

Proceed to Checkout Close this message
Enrol Now
There are places available
Social Media Marketing Course: Facebook, Twitter and Blogs

Course added to cart.

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Enrol Now
There are places available
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