Centre for Continuing Education

Research Techniques Course

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Learn Business Communication the smart way with Business Communication courses at CCE, the University of Sydney.

Professions and disciplines may differ in the particular research methods that they use, however their basic approach to research inquiry is similar. The aim of this research techniques course is to familiarise participants with the different elements in the research process. This research techniques course will allow you to design your own research project (proposal) and comprehensively outline a research design / methodology, conduct analysis and report outcomes.

Outcomes

At the end of this research techniques course, participants should be able to:

  • Set research objectives and hypotheses.
  • Scoping a research project and how to submit a proposal or prepare a business case.
  • Understand the scientific process that underpins disciplined, empirical research.
  • Formulate research methodology including discerning between secondary or primary research, qualitative or quantitative research, deductive or inductive research, survey or experiments, cross-sectional or longitudinal or case study designs.
  • Identify techniques and issues associated with each data collection method.
  • Identify suitable sampling frames, sampling techniques and sample sizes.
  • Handle important issues during actual data collection/ fieldwork.
  • Statistical manipulate data.
  • Identify techniques for analysing both qualitative and quantitative data.
  • Understand how to report research findings.

Content

This research techniques course will cover the following content:

  • Investigating & defining the research problem.
  • Determining which elements of the problem are more suitable for researching.
  • Justifying the need for research or preparing a business case for research.
  • Developing a hypothesis for testing during the research process.
  • Formulating the different steps in the research process, that is underpinned by the scientific process.
  • Choosing the most appropriate research methodology, whether the problem be in business or the physical sciences.
  • Understanding the difference between primary and secondary research.
  • Determining whether to conduct an experiment, a survey, review case studies.
  • Evaluating the benefits of conducting qualitative or quantitative research or maybe both.
  • Distinguishing between cross-sectional versus longitudinal research.
  • Ensuring data collected facilitates the achievement of a valid research result.
  • Understanding the importance of a sampling framework, adequate sample size and a sampling technique that facilitates reliability and validity of findings.
  • Facilitating fieldwork that is ethical and void of biases.
  • Key techniques for data manipulation and analysis including calculating statistics to test hypotheses and multivariate analysis.
  • Interpreting and reporting research results in a way that answers the research problem and tells a compelling, influential story.

Intended Audience

This research techniques course is designed to assist anyone conducting research, either for work or for study. This includes business, health, social sciences, specific projects or completing studies at university.

The research techniques course can also be used as a refresher program for those who have conducted research but require their knowledge and skills to be updated or as a bridging course into university studies.

Delivery Style

Participants will select a research project from alternatives provided that are relevant to their field of interest. Alternatively there is an opportunity to apply the course material to a project you are currently working on.

Features

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion

What others say.

  • The course delivered an efficient way to refresh my skills and knowledge of research techniques. The presenter drew out the participants' particular interests and integrated them well into the content.