Centre for Continuing Education

Social Media Course for Business: Facebook and Twitter

Social Media Marketing. Learn social media marketing strategies that work.

The demand for social media expertise currently outstrips supply. Explore the essentials of social media marketing and learn social media directly from one of the world’s top social media influencers. Learn Social Media Marketing the smart way with Social Media Marketing courses at the University of Sydney.

Laurel Papworth
Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia.


This social media course is a hands-on computer course for businesses to set up and optimise Facebook and Twitter social media. At the end of this social media course, you will have set up and be managing a Facebook Business Page and Twitter Account with tools and tips for building audiences and engagement, investigating ads and sponsored tweets, and measuring through analytics and tools.


This social media course covers the following topics:


  • Using a computer to set up a Facebook Business Page.
  • Discover how to use Facebook marketing intelligence to find your customers.
  • Practice creating Facebook Ads with tips and tricks to engage.
  • Establish Business vs Personal Facebook settings and manage Admins.
  • Learn how to automate content and use tools to save time.
  • Investigate building audiences on Facebook Business Page.
  • How to Measure success through analytics tools.


  • Learn how to set up Twitter for Business.
  • Find and follow customer communities.
  • Learn how to create content for Twitter.
  • Establish Business vs Personal voice on Twitter.
  • Discover how to automate following and content on Twitter.
  • How to Measure success through analytics tools.
  • Investigate sponsored tweets and verified accounts.

Intended Audience

Prior to attending this social media course, participants must have attended Social Media Marketing Course: Facebook, Twitter and Blogs.

Important Information

Please bring your email logon and password, as well as any other social media logons and passwords that you may already have.


  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion

What others say.

  • Awesome lecture, this presenter is so extremely knowledgeable and can explain and present very well. Thank you – would like to see more courses offered by this tutor!