Digital strategy. Planning for success in the digital age.

Are you keen to improve digital marketing strategy for your small to medium enterprise?

Reaching your customers has never been easier, with a host of ways to connect with them on digital devices and screens, but the amount of choice and possibility can be overwhelming.

This course is designed to help SME’s find the most effective, cost efficient and actionable ways to use digital marketing to reach your customers, grow your businesses and track results. You will learn how to find your customers through digital marketing, select your most successful channels, set a budget and track performance across social media, SEO, Google, the web and email strategies.

Aims

This course will teach you how to understand your customer better and what types of digital marketing they are likely to interact with. Using these insights, you will build a strategy that will allow you to attract, convince and retain them as customers.

Outcomes

By the end of this course, you should be able to:

• identify your ideal customer’s digital habits and where to reach them
• select the right digital marketing channel mix across social media, Google and web/email to connect with your customers
• create a digital marketing strategy and calendar
• set your budget and track your return of investment using tools like Google analytics
• optimise your campaigns to deliver stronger results.

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