Centre for Continuing Education

Digital strategy

Digital strategy. Planning for success in the digital age.

A carefully planned and implemented digital strategy is a must for any successful business in the modern era. But it’s a vast and constantly evolving landscape. It can be tough to keep up and work out which is the right channel for you. Newsletters? Google AdWords? Sponsored content? Social media? Or simply a website with killer SEO?

The facilitators at the Centre for Continuing Education are all experts in their fields and completely up to date with the latest digital marketing strategies, trends and developments. Learn how to plan a digital strategy and unlock the unlimited potential of online marketing. Learn digital strategy the smart way with digital strategy courses at CCE, the University of Sydney.

Digital Strategy Course for Experienced Marketers

Digital strategy. Planning for success in the digital age. Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic thinking to their digital marketing activities. Digital strategy must integrate with broader business objectives, which can be a challenge in larger organisations. Corporate marketers must be able to plan, optimise and integrate digital marketing holistically, to achieve internal... [More]
Back to Top
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...
Digital Strategy Course for Experienced Marketers

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital channels are the primary means by which business must now connect with customers. To be successful, marketers need to apply strategic

...

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
Back to Top
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Digital Strategy Course for SMEs

Digital strategy. Planning for success in the digital age. Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with customers. To be successful, business owners need to have a solid understanding of the key digital marketing channels and how to effectively use them. This course is suitable for those in small to medium sized enterprises (SMEs), and provides an excellent foundation on which students... [More]
Back to Top
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...
Digital Strategy Course for SMEs

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Digital marketing, online marketing, emarketing – call it what you want – is the primary way in which most businesses must now connect with

...

Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
Back to Top
Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...