Centre for Continuing Education

eCommerce Course for your Business

ecommerce. Learn how to make profits online.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

In this ecommerce course you’ll learn how to manage an online ecommerce website, including planning, store setup and marketing. You’ll also learn about the online marketplace and how to position your products for success.

This is a beginner’s course aimed at individuals and small businesses. It is also suitable for those who have an existing website and want to add ecommerce functionality.


This ecommerce course aims to equip you with sound knowledge of current industry practices and systems in the use of ecommerce and online shopping. You’ll also become knowledgeable about relevant ecommerce systems, self-hosted or cloud-hosted, and the advantages of both.


By the end of this course, you should be able to:

  • identify the different types of websites available for managing an ecommerce website, including self-hosted and cloud-hosted
  • manage budgeting requirements to run an online store
  • confidently outline the steps required to set up an online store
  • identify the different online and offline marketing strategies that are available
  • engage in ongoing store management.


Planning (technology, products, budget, marketing)

  • How to get started
  • ecommerce Models
  • Project domain names
  • Project hosting
  • ecommerce applications
  • Why ecommerce
  • Limitations and challenges

Getting started

  • Store administrator
  • Store customers
  • Store configuration
  • Store products
  • Store currencies and taxes
  • Setting up shipping
  • Store payment gateways

Ongoing store management

  • Customer and order management
  • Product management
  • Sales management
  • Reporting


  • Online marketing
  • Search engine marketing
  • Social media marketing

Intended audience

Anyone who is new to online commerce and seeking to develop new opportunities for their business by setting up an online shop to trade online. It is ideal for any startup or existing business owner who needs to enter the online trading environment.

Delivery style

Delivery of this one-day workshop will include examples and information designed to get you thinking about the possibilities of online shopping. Hands-on activities include creating a site and dummy products to learn the ins and outs of adding products online.


You should:

  • be familiar with using personal computers
  • possess basic typing skills
  • have experience with both Mac and PC operating systems
  • be familiar with a variety of web browsers.


You will be provided with course material in class.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • Course was a good duration. Tutor was knowledgeable, informative, explained well and was easy to speak with. I liked the course content. Good overall insight into eCommerce.

  • I was very impressed by the tutor’s broad knowledge in e-learning and business/marketing. He provided answers to basic questions and highly technical ones. This course is full of fun and practical information. I highly recommend this course to people who are ready to start their online business.

  • The tutor presented a compact, practical overview of e-commerce that was brought to life with interesting examples and his real world experience.

  • The course was great and I learned a lot.

  • Thank you for your excellent course. This course was an great opportunity to meet fantastic people.

eCommerce Course for your Business

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