eCommerce Course for your Business

ecommerce. Learn how to make profits online.

In this ecommerce course you’ll learn how to manage an online ecommerce website, including planning, store setup and marketing. You’ll also learn about the online marketplace and how to position your products for success.

This is a beginner’s course aimed at individuals and small businesses. It is also suitable for those who have an existing website and want to add ecommerce functionality.

Aims

This ecommerce course aims to equip you with sound knowledge of current industry practices and systems in the use of ecommerce and online shopping. You’ll also become knowledgeable about relevant ecommerce systems, self-hosted or cloud-hosted, and the advantages of both.

Outcomes

By the end of this course, you should be able to:

• identify the different types of websites available for managing an ecommerce website, including self-hosted and cloud-hosted
• manage budgeting requirements to run an online store
• confidently outline the steps required to set up an online store
• identify the different online and offline marketing strategies that are available
• engage in ongoing store management.

Content

Planning (technology, products, budget, marketing)

• How to get started
• ecommerce Models
• Project domain names
• Project hosting
• ecommerce applications
• Why ecommerce
• Limitations and challenges

Getting started

• Store administrator
• Store customers
• Store configuration
• Store products
• Store currencies and taxes
• Setting up shipping
• Store payment gateways

Ongoing store management

• Customer and order management
• Product management
• Sales management
• Reporting

Marketing

• Online marketing
• Search engine marketing
• Social media marketing

Intended audience

Anyone who is new to online commerce and seeking to develop new opportunities for their business by setting up an online shop to trade online. It is ideal for any startup or existing business owner who needs to enter the online trading environment.

Delivery style

Delivery of this one-day workshop will include examples and information designed to get you thinking about the possibilities of online shopping. Hands-on activities include creating a site and dummy products to learn the ins and outs of adding products online.

Prerequisites

You should:

• be familiar with using personal computers
• possess basic typing skills
• have experience with both Mac and PC operating systems
• be familiar with a variety of web browsers.

Materials

A printed workbook and online learning resources will be provided in class.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.