eCommerce Course for your Business

ecommerce. Learn how to make profits online.

In this ecommerce course you’ll learn how to manage an online ecommerce website, including planning, store setup and marketing. You’ll also learn about the online marketplace and how to position your products for success.

This is a beginner’s course aimed at individuals and small businesses. It is also suitable for those who have an existing website and want to add ecommerce functionality.

Aims

This ecommerce course aims to equip you with sound knowledge of current industry practices and systems in the use of ecommerce and online shopping. You’ll also become knowledgeable about relevant ecommerce systems, self-hosted or cloud-hosted, and the advantages of both.

Outcomes

By the end of this course, you should be able to:

identify the different types of websites available for managing an ecommerce website, including self-hosted and cloud-hosted
manage budgeting requirements to run an online store
confidently outline the steps required to set up an online store
identify the different online and offline marketing strategies that are available
engage in ongoing store management.

Content

Planning (technology, products, budget, marketing)

How to get started
ecommerce Models
Project domain names
Project hosting
ecommerce applications
Why ecommerce
Limitations and challenges

Getting started

Store administrator
Store customers
Store configuration
Store products
Store currencies and taxes
Setting up shipping
Store payment gateways

Ongoing store management

Customer and order management
Product management
Sales management
Reporting

Marketing

Online marketing
Search engine marketing
Social media marketing

Intended audience

Anyone who is new to online commerce and seeking to develop new opportunities for their business by setting up an online shop to trade online. It is ideal for any startup or existing business owner who needs to enter the online trading environment.

Delivery style

Delivery of this one-day workshop will include examples and information designed to get you thinking about the possibilities of online shopping. Hands-on activities include creating a site and dummy products to learn the ins and outs of adding products online.

Prerequisites

You should:

be familiar with using personal computers
possess basic typing skills
have experience with both Mac and PC operating systems
be familiar with a variety of web browsers.

Materials

A printed workbook and online learning resources will be provided in class.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Features

Expert trainers
Central locations
Small class sizes
Free, expert advice
Student materials – yours to keep
Statement of completion

What others say.

Course was a good duration. Tutor was knowledgeable, informative, explained well and was easy to speak with. I liked the course content. Good overall insight into eCommerce.
I was very impressed by the tutor’s broad knowledge in e-learning and business/marketing. He provided answers to basic questions and highly technical ones. This course is full of fun and practical information. I highly recommend this course to people who are ready to start their online business.
The tutor presented a compact, practical overview of e-commerce that was brought to life with interesting examples and his real world experience.
The course was great and I learned a lot.
Thank you for your excellent course. This course was an great opportunity to meet fantastic people.