Centre for Continuing Education

Experienced Marketers Course: Social Media ROI

Social media marketing. Learn social media marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

Learn how to deliver social media campaigns with a Return on Investment (ROI).

When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns.

This course covers the latest trends in social media marketing, including: flowing social media campaigns into email marketing, using messenger and WhatsApp as marketing tools, demonstrating ROI, and much more.


This course aims to develop your understanding of key strategies that will achieve a return on investment using social media marketing.


By the end of this course, you should be able to:

  • identify what correctly increases brand value for a business through social media
  • identify how to build engagement and measure it precisely
  • build key databases from social media campaigns
  • execute database strategies that lead to a return on investment from social media
  • measure return on investment from social media campaigns.



  • The progress of Facebook/Instagram algorithm changes
  • Facebook pixel strategy in 2019 and audience build
  • Advanced Facebook pixel strategy and streamlining this into an overall campaign
  • Facebook advertising campaign build and collaboration
  • Facebook messenger/WhatsApp advertising strategy in 2019
  • Integrating Facebook advertising and organic campaigns into the overall sales funnel
  • Integrating Facebook messenger, Instagram/Facebook paid advertising and email marketing
  • Flowing Facebook/social media marketing campaigns to email marketing campaigns and how to achieve a return on investment

Trends, channels and best practice

  • What are current trends occurring with engagement on social media platforms and where is the direction heading for the next 12 months?
  • Understanding the landscape of social media with regards to current date effective strategies
  • Social media and its use via marketing channels in various industries
  • Current best practice
  • Campaign & case study examples
  • Social media policy for organisations
  • Review sites such as Google Reviews, Trip Advisor and others moving into 2019 and strategy
  • Social media advertising in 2019
  • Social media platform advertising strategy
  • Understanding ‘flexibility’ points in social media campaigns and integrating with
  • Overall strategic marketing targets
  • How to achieve overall return on investment targets on campaigns
  • Creating valuable campaign touch points and warm audience build strategies
  • Instagram story strategies over the next 12 months
  • LinkedIn Strategies over the next 12 months

Intended audience

  • Marketing professionals aiming to achieve a return-on-investment in their campaigns.
  • Business owners who have an intermediate understanding of social media looking to upskill themselves in social media.
  • Students in marketing looking to have a more in-depth understanding of social media.



Delivery style

Delivery options:

  • Presenter-taught training on University premises (BYO device).
  • Online training via the platform Zoom.

Additional information

Face-to-face classes

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online course via Zoom, you will need your own device with internet access.

Before the course

Please bring along the logins and passwords to your Facebook and Instagram accounts.


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

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