Social media marketing. Learn social media marketing strategies that work.

Learn how to deliver social media campaigns with a Return on Investment (ROI).

When it comes to social media campaigns, ROI can seem elusive and hard to secure. This course teaches the skills, strategies and social media platform execution methods needed for successful social media campaigns.

This course covers the latest trends in social media marketing, including: flowing social media campaigns into email marketing, using messenger and WhatsApp as marketing tools, demonstrating ROI, and much more.

Aims

This course aims to develop your understanding of key strategies that will achieve a return on investment using social media marketing.

Outcomes

By the end of this course, you should be able to:

• identify what correctly increases brand value for a business through social media
• identify how to build engagement and measure it precisely
• build key databases from social media campaigns
• execute database strategies that lead to a return on investment from social media
• measure return on investment from social media campaigns.

Content

Facebook

• The progress of Facebook/ Instagram algorithm changes
• Facebook pixel strategy and audience build
• Advanced Facebook pixel strategy and streamlining this into an overall campaign
• Facebook advertising campaign build and col