Centre for Continuing Education

Marketing Automation and Email Marketing Course

Email Marketing. Maximise sales email opportunities.

Learn Email Marketing the smart way with Email Marketing courses at CCE, the University of Sydney.

We live in a digital world, so you can attract potential buyers through your website and other online avenues such as social media. However, if that’s all you do, your sales are unlikely to grow very much. You’ll get some traffic, but your conversions to customers will be the bare minimum.

The main reason website visitors don’t buy is that people have to know, like, and trust you before they consider spending their hard-earned cash with you. What you need is a way to stay in touch with your prospective buyers and give them a chance to get to know you. And the best way to do that is via email. In other words, you need to get them on your email list and build a relationship with them there.

“The Money is in the List”. It’s something you hear quite a lot when you talk to marketers, go through training courses, or just read up on marketing strategies. And there’s a good reason for that. Sending emails to a well-targeted list of leads is one of the most profitable tasks you can do in your business.


This course aims to provide a step-by-step guide to the modern world of email marketing and to give the participants the tools to plan and create a long-term email marketing plan and strategy.


Upon successful completion of this course, participants should be able to:

  1. Discuss the basic elements of email marketing.
  2. Know what platforms are best to use for their email marketing campaigns.
  3. Create a long-term email marketing plan and strategy.
  4. Evaluate the success rate of an email marketing campaign and be able to improve it through advanced email marketing strategies.


This course covers the following topics:

Module 1: Email marketing basics

  • What email marketing is all about and why you should use it
  • Automating your email marketing efforts
  • “Regular” vs “self-hosted” email marketing

Module 2: Setting things up

  • The 5 Cornerstones of a successful email marketing campaign
  • Setting things up before creating your first email marketing campaign

Module 3: Creating an EM campaign

  • Email content planning (blogs and ecommerce)
  • Building your list (creating an attractive lead magnet)
  • Planning and setting up high converting sign up pages
  • Planning a persuasive autoresponder series
  • Sending the right type of traffic to your squeeze page

Module 4: Advanced email marketing strategies

  • Inbox delivery secrets exposed
  • Proven tricks for growing your subscribers list fast
  • Writing results oriented newsletters and autoresponders
  • Simple little tricks to doubling your email open rates
  • Skyrocketing your click through rates like a Pro
  • How to dramatically increase your ROI

Module 5: Additional tips to consider

  • Dos and don’ts
  • Premium tools and services to consider
  • Case studies
  • Frequently asked questions

Intended Audience

This course is suitable for those wanting to learn more about email marketing, and how to create and implement an email marketing plan and strategy.

It is most suitable for:

  • Small Business Owners
  • Marketing Managers / Coordinators
  • Digital Marketing Managers
  • Email Marketing Managers
  • Campaign Planning Managers

Before the course

Participants should have an understanding of digital marketing and the role of email marketing within that strategy prior to attending this course.


Participants will be provided with a Course Workbook.


  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion