Social media marketing. Learn social media marketing strategies that work.

This one-day course provides the training needed to run advertising campaigns on the world’s most impactful and influential social media marketing platform, and focuses predominantly on Facebook and Instagram.

With over two billion active users and the average user checking the platform nine times a day, Facebook advertising is a must-have digital marketing tool for businesses. It is the ideal place to connect with potential customers online and grow a business.

Instagram advertising is also run from Meta's self-serve advertising platform (formerly Facebook Ad Manager), which grants businesses complete control over their set-up, budget and targeting for both Facebook and Instagram. This course introduces the platform and walks you step-by-step through the process of creating successful social media campaigns across Meta's suite of apps.

Whether you are new to social media advertising, looking to improve your skills, or learn more about the platform, this course will help you plan, create, analyse and optimise different types of campaigns within Meta’s Business Suite. You will learn how to grow your business, generate leads and increase your online or retail sales.

Aims

This course aims to show you:

• how the advertising system decides where and when to show advertisements to different audiences – also known as "the algorithm"
• the different types of campaign objectives and w