Centre for Continuing Education

Facebook Advertising Course

Social media marketing. Learn social media marketing strategies that work.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.


This Facebook advertising course provides the training needed to run advertising campaigns on the world’s most impactful and influential social media marketing platform – Facebook. With over two billion active users and the average user checking the platform over nine times a day, Facebook advertising is a must-have digital marketing tool for all businesses. It is the ideal place for businesses to connect with potential customers online and grow their business using Facebook advertising.

Facebook advertising is run from Facebook’s self-serve advertising platform (Ad Manager), which grants businesses complete control over their set-up, budget and targeting. This course introduces the Facebook advertising platform and walks you step-by-step through the process of creating successful Facebook advertising campaigns.

Whether you are new to social media advertising or looking to improve your skills and learn more about the platform, this course will help you plan, create, analyse and optimise different types of Facebook advertising campaigns. You will learn to help grow your business, generate more leads and increase your online or retail sales.

Aims

This course aims to show you:

  • how the Facebook advertising system decides where and when to show advertisements to different audiences – also known as "the algorithm"
  • the different types of Facebook campaign objectives and when to use each one
  • how Facebook targeting works and the options to find the right audiences at the right times
  • how to track your Facebook campaigns and understand your return on investment
  • what makes a great Facebook campaign, including selecting images, videos and copy writing.

Outcomes

By the end of this course, you should be able to:

  • plan and build a Facebook advertising campaign
  • implement Facebook tracking
  • build highly targeted audiences to get your message in front of the right potential customers at the right time
  • describe the difference between a “boosted” post and an advertising campaign, and when each can be used
  • build and test different ad types to find the best performing advertisements for your business
  • sequence advertisements on Facebook to create a marketing funnel
  • use Facebook’s Business Manager and Ad Manager platforms with confidence.

Content

  • What and where is the Facebook Ad Manager platform and why is it so powerful?
  • What’s the difference between a boosted post and an advertising campaign run through Ad Manager?
  • An overview of the different advertising objectives and how each is used
  • An overview of Facebook tracking and how to implement and read a pixel
  • How to find and create different audiences on Facebook
  • Building an advertising campaign from start to finish
  • The anatomy of a great Facebook campaign
  • How to test Facebook campaigns to find the best performing ad
  • How to read reports and data to find your best performing campaigns and improve your ROI

Intended audience

Business owners and marketers who want to learn how to run Facebook ads.

Prerequisites

No prior experience needed. You need to have a Facebook business page to participate in the class.

Delivery style

Delivered over one day, this interactive workshop will guide you step-by-step through setting up a campaign, and reviewing and optimising your account to achieve the best results for your business.

Delivery options:

  • Presenter-taught training in a computer lab on University premises. You do not need to bring your own device.
  • Online training via the platform Zoom. You will need your own device with internet access.

Before the course

Please ensure you have a Facebook business page set up and bring your login details to class. This is a requirement of the course and you will not be able to participate without one.

Features

  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

Facebook Advertising Course

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What others say.

  • The teacher was amazing - answered all of our questions and the class was so interactive. I learnt so much. If anyone wants to start advertising on Facebook, you need to do this course. You'll learn the basics to build and run a successful marketing Ad.
  • Excellent course. I learnt so many new things. The tutor was professional, knowledgeable and really knew their stuff.
  • The course was well structured and covered a lot of ground for a one-day course. The tutor was well prepared and knowledgeable. The course was brilliant.
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