Centre for Continuing Education

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities.

Learn Email Marketing the smart way with Email Marketing courses at CCE, the University of Sydney.

This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.

Outcomes

By the end of this course, you should be able to:

  • identify the different types of email marketing techniques
  • plan, design, test and send email campaigns
  • integrate email campaign service providers apps to other platforms such as blogs and CMS websites.

Content

Introduction to email marketing

  • Objectives
  • Do’s and don’ts in email marketing

Platforms

  • Software platforms for delivery of SMS (hosted solutions)
  • FTP, web server and Outlook

Design elements

  • Designing a template
  • Creating signup pages
  • HTML vs plain text
  • Creating lists and target audiences (segmentation)
  • Writing styles (text is king)
  • Image optimisation and rich media

Campaigns

  • Newsletters
  • Product launches
  • Specials and ecommerce
  • SMS campaigns
  • Lists and permissions
  • Copyright
  • Spam
  • Privacy issues

Integration

  • Linking with ecommerce
  • Linking with Blogs
  • Linking with CMS

Exploring browser extensions and Apps

  • Google Chrome extensions
  • Mozilla Firefox extensions
  • Apple apps (iPhone, iPad)

Social media integration

  • Facebook
  • Twitter

Delivery Style

Delivery of this one-day workshop includes a blended learning approach where students use their own devices to follow along with class activities.

Before the course

You are expected to have access to an email account via a web browser (such as Gmail, Hotmail, Bigpond and others). If you would like to use your own content on the day to build your first email campaign, please bring along some images of your products and some text that you can use.

Bring your own device

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Features

  • Expert trainers
  • Central locations
  • Small class sizes
  • Free, expert advice
  • Student materials – yours to keep
  • Statement of completion

What others say.

  • Very practical and interesting course. The presenter was wonderful and knowledgeable.

  • The course is informative yet entertaining. But more importantly, it broadened my horizons.

Email Marketing Campaigns Course

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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

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What others say.

  • The trainer taught great content and presented it well.
  • This was a very good course. I really enjoyed it and will be returning for similar courses in the near future.