Email Marketing Campaigns Course
Email Marketing. Maximise sales email opportunities.
COVID-19 update: arrangement of our courses
We are now delivering courses online and in-person. Please check the delivery format of each class before enrolling.
Please note that course materials (excluding prescribed texts) are shared electronically within 48 hours of course commencement. Printing is not available.
This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.
Outcomes
By the end of this course, you should be able to:
- identify the different types of email marketing techniques
- plan, design, test and send email campaigns
- integrate email campaign service providers apps to other platforms such as blogs and CMS websites.
Content
Introduction to email marketing
- Objectives
- Do’s and don’ts in email marketing
Platforms
- Software platforms for delivery of SMS (hosted solutions)
- FTP, web server and Outlook
Design elements
- Designing a template
- Creating signup pages
- HTML vs plain text
- Creating lists and target audiences (segmentation)
- Writing styles (text is king)
- Image optimisation and rich media
Campaigns
- Newsletters
- Product launches
- Specials and ecommerce
- SMS campaigns
Legal
- Lists and permissions
- Copyright
- Spam
- Privacy issues
Integration
- Linking with ecommerce
- Linking with Blogs
- Linking with CMS
Exploring browser extensions and apps
- Google Chrome extensions
- Mozilla Firefox extensions
- Apple apps (iPhone, iPad)
Social media integration
Delivery style
Delivery of this one-day workshop includes a blended learning approach where you will use your own device to follow along with class activities.
Delivery options:
- presenter-taught workshop using your own device, on University premises
- online workshop via the platform Zoom.
Face-to-face classes
You are required to bring your own device. You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
If you are attending an online course via Zoom, you will need your own device with internet access.
Before the course
You will need access to an email account via a web browser (such as Gmail, Hotmail, Bigpond and others). If you would like to use your own content to build your first email campaign, please bring along some images of your products and text that you can use.
Features
- Expert trainers
- Central locations
- Course materials – yours to keep
- CCE Statement of Completion
What others say.
Very practical and interesting course. The presenter was wonderful and knowledgeable.
The course is informative yet entertaining. But more importantly, it broadened my horizons.
<p>{block name:“Course Tagline - Email Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email
...When | Time | Where | Session Notes |
---|---|---|---|
Sat 06 Mar 2021 | 9:30am - 4:30pm (UTC+11:00) | Online via Zoom - Online via Zoom |
<p>{block name:“Course Tagline - Email Marketing”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email
...When | Time | Where | Session Notes |
---|---|---|---|
Sat 05 Jun 2021 | 9:30am - 4:30pm (UTC+10:00) | Face-to-face (Venue TBA) - Face-to-face (venue TBA) |
If there isn't a class to suit you, please join the waiting list.
Related content. Further your learning.
What others say.
- This was a very good course. I really enjoyed it and will be returning for similar courses in the near future.
- Very practical and interesting course. The presenter was wonderful and knowledgeable.
- The course is informative yet entertaining. But more importantly, it broadened my horizons.
Subjects
- Arts and humanities
- Business and management
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English
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Horticulture and gardening
- HSC preparation (years 10-12)
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Human resources
- Information technology
- Language and culture
- Marketing
- Music and film
- Project management
- Psychology and psychiatry
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Public sector