Centre for Continuing Education

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities.

COVID-19 update: arrangement of our courses

We are now delivering courses both online and in-person. Please check the delivery format for each class before you enrol.

Please note that course materials for all classes (excluding prescribed textbooks) are shared electronically within 48 hours of a course starting. Printing is not available.

This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.


By the end of this course, you should be able to:

  • identify the different types of email marketing techniques
  • plan, design, test and send email campaigns
  • integrate email campaign service providers apps to other platforms such as blogs and CMS websites.


Introduction to email marketing

  • Objectives
  • Do’s and don’ts in email marketing


  • Software platforms for delivery of SMS (hosted solutions)
  • FTP, web server and Outlook

Design elements

  • Designing a template
  • Creating signup pages
  • HTML vs plain text
  • Creating lists and target audiences (segmentation)
  • Writing styles (text is king)
  • Image optimisation and rich media


  • Newsletters
  • Product launches
  • Specials and ecommerce
  • SMS campaigns
  • Lists and permissions
  • Copyright
  • Spam
  • Privacy issues


  • Linking with ecommerce
  • Linking with Blogs
  • Linking with CMS

Exploring browser extensions and apps

  • Google Chrome extensions
  • Mozilla Firefox extensions
  • Apple apps (iPhone, iPad)

Social media integration

  • Facebook
  • Twitter

Delivery style

Delivery of this one-day workshop includes a blended learning approach where you will use your own device to follow along with class activities.

Delivery options:

  • presenter-taught training using your own device, on University premises
  • online training via the platform Zoom.

Face-to-face classes

You are required to bring your own device (Windows or Mac). You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online course via Zoom, you will need your own device with internet access.

Before the course

You will need access to an email account via a web browser (such as Gmail, Hotmail, Bigpond and others). If you would like to use your own content to build your first email campaign, please bring along some images of your products and text that you can use.


  • Expert trainers
  • Central locations
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • Very practical and interesting course. The presenter was wonderful and knowledgeable.

  • The course is informative yet entertaining. But more importantly, it broadened my horizons.

What others say.

  • The course is informative yet entertaining. But more importantly, it broadened my horizons.
  • The trainer taught great content and presented it well.
  • This was a very good course. I really enjoyed it and will be returning for similar courses in the near future.
We acknowledge the tradition of custodianship and law of the Country on which the University of Sydney campuses stand. We pay our respects to those who have cared and continue to care for the Country.