Email Marketing. Maximise sales email opportunities.

This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.

Outcomes

By the end of this course, you should be able to:

• identify the different types of email marketing techniques
• plan, design, test and send email campaigns
• integrate email campaign service providers apps to other platforms such as blogs and CMS websites.

Content

Introduction to email marketing

• Objectives
• Do’s and don'ts in email marketing

Platforms

• Software platforms for delivery of SMS (hosted solutions)
• FTP, web server and Outlook

Design elements

• Designing a template
• Creating signup pages
• HTML vs plain text
• Creating lists and target audiences (segmentation)
• Writing styles (text is king)
• Image optimisation and rich media

Campaigns

• Newsletters
• Product launches
• Specials and eCommerce
• SMS campaigns

Legal

• Lists and permissions
• Copyright
• Spam
• Privacy issues

Integration

• Linking with ecommerce
• Linking with Blogs
• Linking with CMS

Exploring browser extensions and apps

• Google Chrome extensions
• Mozilla Firefox extensions
• Apple apps (iPhone, iPad)

Social media integration

• Facebook
• Twitter

Delivery style

• Face-to-face, presenter-taught workshop using your own device
• Online workshop via the platform Zoom

Delivery of this one-day workshop includes a blended learning approach where you will use your own device to follow along with class activities.

Face-to-face classes

You are required to bring your own device. You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.

Online classes

If you are attending an online course via Zoom, you will need your own device with internet access.

Before the course

You will need access to an email account via a web browser (such as Gmail, Hotmail, Bigpond and others). If you would like to use your own content to build your first email campaign, please bring along some images of your products and text that you can use.