Email Marketing. Maximise sales email opportunities.

This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.

Outcomes

By the end of this course, you should be able to:

• identify the different types of email marketing techniques
• plan, design, test and send email campaigns
• integrate email campaign service providers apps to other platforms such as blogs and CMS websites.

Content

Introduction to email marketing

• Objectives
• Do’s and don'ts in email marketing

Platforms

• Software platforms for delivery of SMS (hosted solutions)
• FTP, web server and Outlook

Design elements

• Designing a template
• Creating signup pages
• HTML vs plain text
• Creating lists and target audiences (segmentation)
• Writing styles (text is king)
• Image optimisation and rich media

Campaigns

• Newsletters
• Product launches
• Specials and eCommerce
• SMS campaigns