Email Marketing Campaigns Course
Email Marketing. Maximise sales email opportunities.
This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.
Outcomes
By the end of this course, you should be able to:
- identify the different types of email marketing techniques
- plan, design, test and send email campaigns
- integrate email campaign service providers apps to other platforms such as blogs and CMS websites.
Content
Introduction to email marketing
- Objectives
- Do’s and don'ts in email marketing
Platforms
- Software platforms for delivery of SMS (hosted solutions)
- FTP, web server and Outlook
Design elements
- Designing a template
- Creating signup pages
- HTML vs plain text
- Creating lists and target audiences (segmentation)
- Writing styles (text is king)
- Image optimisation and rich media
Campaigns
- Newsletters
- Product launches
- Specials and eCommerce
- SMS campaigns
Legal
- Lists and permissions
- Copyright
- Spam
- Privacy issues
Integration
- Linking with ecommerce
- Linking with Blogs
- Linking with CMS
Exploring browser extensions and apps
- Google Chrome extensions
- Mozilla Firefox extensions
- Apple apps (iPhone, iPad)
Social media integration
Delivery style
- Face-to-face, presenter-taught workshop using your own device
- Online workshop via the platform Zoom
Delivery of this one-day workshop includes a blended learning approach where you will use your own device to follow along with class activities.
Face-to-face classes
You are required to bring your own device. You should ensure your device is fully charged as access to power is limited. Please note that University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
If you are attending an online course via Zoom, you will need your own device with internet access.
Before the course
You will need access to an email account via a web browser (such as Gmail, Hotmail, Bigpond and others). If you would like to use your own content to build your first email campaign, please bring along some images of your products and text that you can use.
Features
- Expert trainers
- Central locations
- Free, expert advice
- Course materials – yours to keep
- CCE Statement of Completion