Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities.

Learn Email Marketing the smart way with Email Marketing courses at CCE, the University of Sydney.

This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure.

Outcomes

Upon successful completion of this course, participants should be able to:

1. Identify the different types of email marketing techniques.
2. Plan, design, test and send email campaigns.
3. Integrate email campaign service providers apps to other platforms such as blogs and CMS websites.

Content

This email marketing campaigns training course covers the following topics:

Introduction to email marketing

• Objectives
• Do’s and don’ts in email marketing

Platforms

• Software platforms for delivery of SMS (hosted solutions)
• FTP, web server and Outlook

Design elements

• Designing a template
• Creating signup pages
• HTML vs plain text
• Creating lists and target audiences (segmentation)
• Writing styles (text is king)
• Image optimisation and rich media

Campaigns

• Newsletters
• Product launches
• Specials and eCommerce
• SMS campaigns

Legal

• Lists and permissions
• Copyright
• Spam
• Privacy issues

Integration

• Linking with eCommerce
• Linking with Blogs
• Linking with CMS

Exploring browser extensions and Apps

• Google Chrome extensions
• Mozilla Firefox extensions
• Apple apps (iPhone, iPad)

Social media integration

• Facebook
• Twitter

Course Requirements

Participants are expected to have access to an email account via a web browser (such as gmail, hotmail, bigpond and others). If you would like to use your own content on the day to build your first email campaign, please bring along some images of your products and some text that you can use. Save them on a CD or USB drive or simply email it to yourself.

Delivery Style

This email marketing campaigns training course is delivered in face-to-face mode as an interactive workshop.