Digital strategy. Planning for success in the digital age.

An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment.

Aims

This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates. You'll learn about the tools required and will create a 52-week video strategy.

Outcomes

By the end of this course, you should be able to:

• discuss the different elements of marketing videos and how they represent the business’s values and standards
• explain why quality in videos is important to attract the right audience
• explain how a video can benefit all areas of a business including recruitment, internal communications, events, follow up with clients, fundraising, tenders, proposals etc.
• differentiate between videos that help increase lead generation, brand awareness and conversion rates
• write scripts for promotional videos and for educational videos
• differentiate between videos that must be done by a professional videographer and videos that can be done in-house
• properly brief a videographer on videos required
• list all of the tools and software required to film and edit educational videos and create an office studio for unde