Marketing courses
Marketing courses. Transform your marketing strategy and drive results.
Marketing courses are essential for businesses of all sizes and industries. From small local stores to global organisations, marketing is a key component in gaining a competitive advantage and driving sales.
We offer a variety of marketing courses designed to teach you the skills and techniques needed to effectively communicate your message to your target market and influence consumer behaviour.
Our marketing courses cover a wide range of topics, including market research, branding, advertising, social media marketing, and more. You’ll learn how to develop a marketing strategy that resonates with your target audience and drives results.
But marketing is about more than just selling products. It’s about understanding the needs of your customers and fulfilling them in a way that adds value to their lives. Our marketing courses will teach you how to do just that, helping you to build strong relationships with your customers and create a loyal following.
Whether you’re just starting out in your marketing career or looking to advance to the next level, our marketing courses are suitable for learners of all levels. So why wait? Sign up today and give yourself a competitive advantage. Our marketing courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful marketing career and enrol in one of our marketing courses today! Learn marketing in Sydney with marketing courses from the University of Sydney – your premier provider of short courses in Sydney and online.
Featured courses
Meet your facilitators
Lauren Currie
Lauren is a digital marketing professional with 10 years of experience in social media advertising. She started her career in the UK working for a fast-paced digital agency before moving in-house...
Simon Hillier
Simon Hillier has more than 24 years experience as a digital content, copywriting and AI writing specialist, including eight years with e-commerce trailblazers, travel.com.au and lastminute.com,...
Michael Sribney
Michael Sribney brings a dynamic blend of hands-on expertise and visionary leadership based on experience in diverse industries including education, financial services and travel. Michael has an...
Cristian Trujillo
Cristian is an engineer born in Chile. He arrived in Australia in 2007 with a 4-month student visa, no English and no contacts. Before coming to Australia, Cristian completed a double bachelor’s...
Featured Articles
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Digital marketing. Transform your online presence and drive results. This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed... View Introduction to SEO (Search Engine Optimisation) Course.Introduction to SEO (Search Engine Optimisation) Course
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<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Course added to cart. Checkout now.Close this message$520 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Online via ZoomCourse added to cart. Checkout now.Close this message$490 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Course added to cart. Checkout now.Close this message$520 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Online via ZoomCourse added to cart. Checkout now.Close this message$490 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Course added to cart. Checkout now.Close this message$520 Limited GST free -
Google. Make Google work for you. This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. It covers the transition from Universal Analytics to the new Google Analytics 4 (GA4) tool, and what this means for your website tracking. We will show you how your Google Analytics 4 reports can be used for better business insights, with a particular focus on conversion optimisation. That is, how to get more visitors... View Business Insights with Google Analytics 4 Course.Business Insights with Google Analytics 4 Course
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<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your
...Course added to cart. Checkout now.Close this message$520 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your
...Online via ZoomCourse added to cart. Checkout now.Close this message$490 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
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<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your
...Course added to cart. Checkout now.Close this message$520 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your
...Course added to cart. Checkout now.Close this message$520 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your
...Online via ZoomCourse added to cart. Checkout now.Close this message$490 Limited GST free -
Business Communication. Sharpen your communication skills. If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "Advanced ChatGPT course: AI mastery for marketing and content creation" is your next step. In this practical, hands-on course, you will learn how to engineer advanced prompts, master the latest ChatGPT features and apply other powerful AI tools such as Claude, Gemini, Perplexity and DALL-E 3 to... View Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation.Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation
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<p>If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "
...Course added to cart. Checkout now.Close this message$700 Limited GST freeAdvanced ChatGPT Course: AI Mastery for Marketing and Content Creation<p>{block name:"Course Tagline - Business Communication"}</p>
<p>If you've been using ChatGPT and now want to make it – and other powerful AI tools - invaluable members of your marketing team, "
...Online via ZoomCourse added to cart. Checkout now.Close this message$650 Limited GST free -
Business Communication. Sharpen your communication skills. Have you been hearing all the panic about AI and business writing? Are you worried about the impact that tools like ChatGPT will have on your job? For those who embrace it, AI is creating opportunities to become more indispensable. Whether you write for a living, or as part of your job in any industry, AI writing tools are designed to make your job easier. When you understand how to use them properly, you’ll write faster,... View ChatGPT Course for Beginners: Using AI for Business and Marketing Communications.ChatGPT Course for Beginners: Using AI for Business and Marketing Communications
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<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Course added to cart. Checkout now.Close this message$700 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Online via ZoomCourse added to cart. Checkout now.Close this message$650 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Course added to cart. Checkout now.Close this message$700 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Online via ZoomCourse added to cart. Checkout now.Close this message$650 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Course added to cart. Checkout now.Close this message$700 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Have you been hearing all the panic about AI and business writing? Are you worried about
...Course added to cart. Checkout now.Close this message$650 Limited GST free -
Business Communication. Sharpen your communication skills. Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a game changer was his ability to articulate his ideas in a way that captivated the hearts and minds of his audience. And similarly, have you ever sat in on graph and data-heavy technical presentations that felt like “Death by PowerPoint?” How inspired did you feel? Imagine being able to capture... View Business Storytelling Course: Presenting and Communicating with Impact.Business Storytelling Course: Presenting and Communicating with Impact
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a
...Online via ZoomCourse added to cart. Checkout now.Close this message$650 Limited GST freeBusiness Storytelling Course: Presenting and Communicating with Impact<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a
...Course added to cart. Checkout now.Close this message$700 Limited GST freeBusiness Storytelling Course: Presenting and Communicating with Impact<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Imagine our world without smartphones today. Steve Jobs was technically brilliant and yet, his real genius and what made him such a
...Online via ZoomCourse added to cart. Checkout now.Close this message$650 Limited GST free -
Digital marketing. Transform your online presence and drive results. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this one-day course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest... View Strategic Marketing Planning Course.Strategic Marketing Planning Course
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<p>Take your marketing skills to the next level by learning how to write a detailed and well
...Course added to cart. Checkout now.Close this message$520 Limited GST freeStrategic Marketing Planning Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well
...Online via ZoomCourse added to cart. Checkout now.Close this message$470 Limited GST freeStrategic Marketing Planning Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well
...Course added to cart. Checkout now.Close this message$520 Limited GST free -
Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... View Media Release Writing Course: Write and Promote a Press Release.Media Release Writing Course: Write and Promote a Press Release
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<p>Learn how to write a media release and promote it effectively.</p>
<p>A press release
...Course added to cart. Checkout now.Close this message$520 Limited GST freeMedia Release Writing Course: Write and Promote a Press Release<p>{block name:"Course Tagline - Marketing Communications"}</p>
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<p>Learn how to write a media release and promote it effectively.</p>
<p>A press release
...Online via ZoomCourse added to cart. Checkout now.Close this message$470 Limited GST free -
Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... View Google Ads (AdWords) Management Course.Google Ads (AdWords) Management Course
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<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...Online via ZoomCourse added to cart. Checkout now.Close this message$490 Limited GST freeGoogle Ads (AdWords) Management Course<p>{block name:"Course Tagline - Google"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your
...Course added to cart. Checkout now.Close this message$520 Limited GST free -
Business Communication. Sharpen your communication skills. Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports. When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively,... View Business Storytelling Course.Business Storytelling Course
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<p>Discover the art and science of storytelling and learn how to create compelling
...Course added to cart. Checkout now.Close this message$550 Limited GST freeBusiness Storytelling Course<p>{block name:"Course Tagline - Business Communication"}</p>
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<p>Discover the art and science of storytelling and learn how to create compelling
...Course added to cart. Checkout now.Close this message$550 Limited GST free -
Product development. Learn the skills important to the product lifecycle. Learn the basics of user experience design in this one-day, hands-on UX workshop environment. By the end of the day, you will have designed and created a mobile prototype. You will gain experience with core tools used in the UX design space and emerge with a high-level understanding of what user experience design entails. The course focuses on applying some key UX design tools within the Double Diamond design... View An Introduction to User Experience (UX) Design Course.An Introduction to User Experience (UX) Design Course
<p>{block name:“Course Tagline - Product development”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment.
...Online via ZoomCourse added to cart. Checkout now.Close this message$470 Limited GST freeAn Introduction to User Experience (UX) Design Course<p>{block name:“Course Tagline - Product development”}</p><p>{block name:“Block - COVID 19 updates”}</p><p>Learn the basics of user experience design in this one-day, hands-on UX workshop environment.
...Online via ZoomCourse added to cart. Checkout now.Close this message$470 Limited GST free