Business and Management. Get ahead of the competition.

In our digital world where consumers face an overwhelming number of decisions, leaders must understand how brand is one of the most valuable assets for their organisation. 

Aims

Understand the history and essence of branding, the impact and power of brand identity, and the importance of building trust. Use storytelling to position yourself as a brand leader. 

Outcomes

By the end of this course, you will be able to:

• Understand the makeup of brands and their impact on organisations
• Describe the importance of brand value and trust for an organisation
• Identify the features of good brand storytelling, including brand archetypes 
• Apply key elements of brand strategy related to positioning and consistency

Content

• History of brands and brand theory
• Brand valuation and trust
• Brand positioning and archetypes
• Brand consistency and execution

Intended audience

Senior executives, leaders, and managers looking to increase their knowledge of brand strategy and value. 

Delivery format

Online, self-paced modules and livestreams over two weeks.

University of Sydney Alumni

University of Sydney Alumni are eligible to receive a discount on enrolments in the course. Alumni discount price is $995.00 inc GST. Apply now