Centre for Continuing Education

Design and Innovation Thinking Course

Business strategy. Plan and secure success.

Coronavirus (COVID-19) update: arrangement of our courses

Some of our courses have moved to online delivery. We aim to continue to deliver a high-quality educational experience through interactive, online classes in real-time. If you are currently enrolled in a course with us, we will be in touch soon with options for your enrolment.

Please note that for online classes, all course materials will be shared electronically. No printed resources will be available.


Whether you are just starting in business or have been in business for many years, the pressure to innovate is ever present. Customers are always looking to those organisations that best solves their problems and makes their life easier or better.

This course will show you how to implement innovation in your business or organisation by using a design thinking/human-centred approach. We provide a high-level introductory overview of design thinking and work with a proven model and several tools to help you understand design thinking as a problem solving approach.

Aims

This aim of this course is to provide you with a practical process that can be used to solve complex challenges using a design thinking/human-centred approach.

Outcomes

By the end of this course, you should be able to:

  • understand how design thinking works in any business or organisation
  • develop a growth mindset to identify key insights and opportunities
  • identify how to use empathy as a key driver of innovation
  • use creative thinking tools to generate betters ideas/solutions
  • identify how to use prototyping to test ideas/solutions
  • develop the business case for your innovation/solution.

Content

  • What is design thinking/human-centred design?
  • Why it is effective in developing innovation in a business or organisation?
  • Develop a growth mindset to open up to all possibilities/opportunities
  • How to create personas to identify your target audience
  • How to use empathy to gain deeper insights from your target audience, end-users and key stakeholders
  • Use various research techniques including interviewing, observation and data collection to uncover latent needs
  • Use creative thinking tools to generate innovative ideas/solutions
  • How to use prototyping to iterate and test ideas/solutions
  • Use testing/feedback to refine your idea/solution
  • Build the business case using a lean canvas model

Intended audience

This course is ideal for start-ups, entrepreneurs, professionals, small business owners, team leaders and managers in large corporations.

It is suitable for anyone who isn’t necessarily trained as a designer but needs to use creative tools to address challenges within their business.

Prerequisites

There are no prerequisites, however, this is a high-level introductory course tailored to those with minimal prior knowledge of design thinking and human-centred design techniques.

Delivery style

Delivered as an interactive workshop. Throughout the day, you will be presented with theory and a design challenge, and will be encouraged to contribute to class discussion.

Recommended reading

Brown, T 2009, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins Publishers Inc, New York.

Liedtka, J M and Ogilvie, T 2011, Designing for Growth: A Design Thinking Tool Kit for Managers, Columbia University Press, United States.

Features

  • Expert trainers
  • Central locations
  • Free, expert advice
  • Course materials – yours to keep
  • CCE Statement of Completion

What others say.

  • Great topical and relevant examples. Facilitator was energetic and passionate – thank you!

  • This was a great course and I would definitely recommend it to my colleagues and friends. A great tutor who really kept the class engaged in the content for the whole day. I enjoyed the way this class was taught and most importantly the way the content was presented – easy to understand and to follow. This course has definitely helped me in my role at work.

Design and Innovation Thinking Course

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Design and Innovation Thinking Course

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What others say.

  • Excellent course. The tutor was fantastic, both extremely knowledgeable and approachable.
  • Great course. Tutor had hands-on activities, so we were not only there to listen but could get involved as well.
  • This was a great course and I would definitely recommend it to my colleagues and friends. A great tutor who really kept the class engaged in the content for the whole day. I enjoyed the way this class was taught and most importantly the way the content was presented - easy to understand and to follow. This course has definitely helped me in my role at work.
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