Psychology. Explore the human mind.

Influence is the ability to guide someone’s thinking, decisions or actions. Although some people seem to be ‘born’ influencers, it is possible to learn how to influence. Doing this can help you change others' minds, shift the direction of a conversation, get your point across and have an impact in situations where you don’t have formal authority. Discover what it takes to be a skilled influencer. See how to apply principles from applied psychology to real-life influencing situations. Hear how to create a persuasive message and deliver it in written or spoken format. Suitable for professionals who manage relationships, interact with customers, work in teams, provide consulting services or need to ‘manage up’ effectively.

Outcomes

By the end of this course, you should be able to:

• understand how key concepts from social psychology can be used to improve the persuasiveness of your communication
• take an ethical approach to influencing in business contexts
• apply six principles of influence to everyday work situations
• use a four-step process to structure and present a compelling message
• identify and match motivational drivers to increase receptivity to your message
• use influential language patterns to speak persuasively
• handle objections and resistance by using principle based negotiation tools.

Content

This is an introductory course. It presents a range