Centre for Continuing Education

Ganna Pogrebna

Ganna Pogrebna


Professor Ganna Pogrebna is the Lead for Behavioral Data Science at the Alan Turing Institute and Professor of Business Analytics and Data Science at the University of Sydney.

Blending behavioral science, computer science, data analytics, engineering, and business model innovation, Ganna studies how decision-makers reveal their subjective deliberations, learn, co-ordinate and make trade-offs in static and dynamic environments. Using algorithmic approach, Ganna works on hybrid models at the intersection between decision theory and machine. Her recent projects focus on cybersecurity, smart technological and social systems, cybersecurity, Artificial Intelligence, human-computer interactions (HCI), human-data interactions (HDI), and business models.

Her work on risk modeling and understanding human behavior under risk and uncertainty was published in highly reputable peer-refereed academic journals and recognized by the large number of awards including the Leverhulme Fellowship Award as well as the Economic and Social Research Council– the Alan Turing Institute Fellowship Award.

Ganna was named as a winner of the 2019 Top100 Women in Technology Award in the UK.

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