Centre for Continuing Education

Internet marketing

Digital marketing

Digital marketing. Learn digital marketing strategies that work.

Get ahead with digital marketing, search engine marketing and digital media marketing training courses to attract new customers to your website or business. Our courses will help you understand the world of digital media and develop a digital strategy that spans social media, Google AdWords, search engine marketing techniques, search engine optimisation (SEO), keyword research, website development, mobile marketing and optimising website content. Learn digital marketing the smart way with digital marketing courses at CCE, the University of Sydney.

Strategic Marketing Planning Course

Digital strategy. Planning for success in the digital age. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest marketing trends and... [More]
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Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...
Strategic Marketing Planning Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your

...

Social Media Advertising and Website Optimisation Course

Social media marketing. Learn social media marketing strategies that work. Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving users to your website, how do you ensure a high converting website? This course covers how to generate a return on investment from Facebook, Instagram and LinkedIn paid advertising – with the latest strategies – and how to drive conversions from these campaigns. Aims This... [More]
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Social Media Advertising and Website Optimisation Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving

...
Social Media Advertising and Website Optimisation Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>Learn how to create compelling and highly valuable paid advertising on Facebook, Instagram and LinkedIn. Once you succeed in driving

...

Email Marketing Campaigns Course

Email Marketing. Maximise sales email opportunities. This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this workshop, we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure. Outcomes By the end of... [More]
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Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...
Email Marketing Campaigns Course

<p>{block name:“Course Tagline - Email Marketing”}</p><p>This email marketing campaigns course will help you design, develop, send and track your email marketing campaign the easy way. In this

...

Video Marketing Strategy Course

Digital strategy. Planning for success in the digital age. An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and business leaders looking to understand and implement a video strategy that delivers maximum return on investment. Aims This course aims to develop your understanding of marketing videos and how to use them strategically to increase lead generation, brand awareness and conversion rates.... [More]
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Video Marketing Strategy Course

<p>{block name:“Course Tagline - Digital strategy”}</p><p>An effective video strategy is an important component of any successful marketing campaign. This course is for marketing professionals and

...

LinkedIn for Business Course

Social media marketing. Learn social media marketing strategies that work. LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential, affluent and educated people. With more business-to-business leads than any other social network, understanding how to use LinkedIn to position yourself as an authority, generate leads and ultimately grow your business is essential. As LinkedIn is a professional network, we... [More]
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LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...
LinkedIn for Business Course

<p>{block name:“Course Tagline - Social Media Marketing”}</p><p>LinkedIn is the world’s premier business network with over 550 million members representing the largest group anywhere of influential,

...