Sales and customer service. Make happy customers.

In this one-day key account management course, you’ll learn how to generate reoccurring and new business from your existing customers – boosting your company’s revenue.

Many salespeople follow their company’s sales process: prospect, diagnose, present, close the business and move on to the next opportunity. ‘Closing the deal’ isn’t really the last step of the process, but the beginning of the journey and the relationship. You may have discovered an opportunity to do business with this customer and sold them a product or service, but there are probably more opportunities that you’re not even aware of.

So how do you manage the account once you’ve done all the hard work to bring them on board? What are the techniques and skills to capitalise on the ‘life-time value’ of a customer?

You will learn how to grow the account that you have worked so hard to get, how to delve deeper into what the customer needs and provide value and service to more departments, teams and people. You will learn how to ‘future proof’ the account so that if your initial contact leaves, the relationship with the account doesn’t suffer.

Once you attend this course, you will be able to return to work, categorise your accounts and immediately start to apply your new skills. Whether you are a beginner or experienced salesperson, this course will provide the skills to take your account relationships to the next level.

Aims

The aim of this course is to increase your chances of obtaining more sales and greater revenue suc