Course information
Sharpen your communication skills.
In a world of information overload, stories are the most powerful way to cut through the noise, inspire action, and connect deeply with others. This course will provide professionals with the tools and confidence to communicate with authenticity, clarity, and purpose through impactful storytelling.
Whether you're delivering a performance review, influencing change, pitching an idea, sharing team successes, or speaking at a company-wide event, storytelling helps you translate dry facts into memorable, motivational messages that resonate.
This course provides a practical framework for crafting and delivering purposeful stories tailored to different contexts - professional or personal - and aligning these stories to strategic outcomes in the workplace.
Aims
By the end of this course, you’ll have greater confidence in your ability to have your voice be heard effectively and to influence change. We want you to discover that you do not have to have the “gift of the gab” to be an influencer, coach and leader. And we want you to be able to optimise your technical skills and knowledge by applying them effectively as a force for positive change.
Outcomes
By the end of this course, you should be able to:
- more confidently stand in front of a room or camera and deliver a powerful, captivating message
- understand when, why and how to use story-telling in your daily communication
- structure stories in an effective way that gets your intended message across
- deliver stories in a captivating and impactful manner
- apply storytelling in real workplace scenarios including:
- presentations and keynotes
- team briefings and leadership communication
- stakeholder engagement and change initiatives
- client interactions and sales conversations
- build a storytelling mindset that enhances team culture and communication effectiveness.
Content
Why storytelling works in business
The neuroscience of emotion, attention, and influence
The business case for storytelling
How stories build trust, shift culture, and inspire teams
Practical story structures
Easy-to-use frameworks, including context–challenge–resolution–insight
Crafting a lesson story
Learning from setbacks to build credibility and growth culture
Influencing behaviour through storytelling
Real case examples to shift mindsets or correct course (e.g. customer dissatisfaction)
Vision stories for change leadership
Painting a compelling picture of the future to inspire alignment
Personal connection stories
Building rapport and human connection across all levels
Opening with impact
Techniques for starting strong and setting tone
Live practice and peer coaching
Small group practice with real-time feedback
Application & action planning
How and where to apply stories immediately in your role
Intended audience
Suitable for professionals in leadership, project management, client-facing, communications, HR, change, or business development roles—including emerging leaders—who want to:
- engage others more effectively
- communicate complex ideas with clarity
- build buy-in and trust
- influence outcomes without relying on authority.
Prerequisites
None
Delivery style
Practical workshop including:
- real-world business case studies
- story crafting frameworks and exercises
- theory application (e.g. story arc, influence psychology)
- partner and small group activities
- facilitator-led storytelling demonstrations
- peer feedback and coaching.
Delivery modes
- Face-to-face, presenter-taught workshop
- Online workshop via the platform Zoom
Materials
Course materials are provided electronically using Dropbox.
