Business Communication. Sharpen your communication skills.

Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports.

When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively, interesting and entertaining.

Outcomes

By the end of this course, you should be able to:

• discuss the science of storytelling and why our brains are wired for stories
• extract stories and understand how to relate them to your business
• write stories for all areas of your business
• implement a storytelling ethos in your workplace.

Content

Summary

• The science of storytelling
• Five types of stories
• Nine narrative forms
• Seven basic plots
• Story elements – theme, character and conflict
• Story structure – the three acts
• Storytelling with data

Session 1: Storytelling

This session focuses on the science of storytelling, specifically the science behind why our brains are wired for story, the benefits of using story within the business environment and examples of organisations using storytelling successfully within their companies.