Marketing courses
Marketing courses. Transform your marketing strategy and drive results.
Marketing courses are essential for businesses of all sizes and industries. From small local stores to global organisations, marketing is a key component in gaining a competitive advantage and driving sales.
We offer a variety of marketing courses designed to teach you the skills and techniques needed to effectively communicate your message to your target market and influence consumer behaviour.
Our marketing courses cover a wide range of topics, including market research, branding, advertising, social media marketing, and more. You’ll learn how to develop a marketing strategy that resonates with your target audience and drives results.
But marketing is about more than just selling products. It’s about understanding the needs of your customers and fulfilling them in a way that adds value to their lives. Our marketing courses will teach you how to do just that, helping you to build strong relationships with your customers and create a loyal following.
Whether you’re just starting out in your marketing career or looking to advance to the next level, our marketing courses are suitable for learners of all levels. So why wait? Sign up today and give yourself a competitive advantage. Our marketing courses are open to everyone, so don’t miss out on this opportunity to improve your skills and knowledge. Take the first step towards a successful marketing career and enrol in one of our marketing courses today! Learn marketing in Sydney with marketing courses from the University of Sydney – your premier provider of short courses in Sydney and online.
Featured courses
Meet your facilitators
Simon Hillier
Simon Hillier has more than 24 years experience as a digital content, copywriting and AI writing specialist, including eight years with e-commerce trailblazers, travel.com.au and lastminute.com,...
Heather Porter
Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant and speaker, and holds a Bachelor of International Business from San Diego State University. She is the...
Carrie Webster
With over 19 years' experience in the field of user-centered design, and a background in web design and development, Carrie has worked in startups through to complex corporate B2B environments. In...
Featured Articles
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Digital marketing. Transform your online presence and drive results. Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your brand or business. Designed for existing marketers with some experience, this one-day course will equip you with practical take-home tools to enable you to develop stand-out brand goals, write powerful marketing plans and measure your performance. We will review the latest... View Strategic Marketing Planning Course.Strategic Marketing Planning Course
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your
...Course added to cart. Checkout now.Close this message$550 Limited GST freeStrategic Marketing Planning Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST freeStrategic Marketing Planning Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your
...Course added to cart. Checkout now.Close this message$550 Limited GST freeStrategic Marketing Planning Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>Take your marketing skills to the next level by learning how to write a detailed and well thought through strategic marketing plan for your
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST free -
Google. Make Google work for you. This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the transition to the new Google Analytics 4 (GA4) interface, it looks at the best reports and tools to use for your website tracking. We will show you how your Google Analytics 4 reports can be used for better business insights, with a particular focus on conversion optimisation. That is, how to get more... View Business Insights with Google Analytics 4 Course.Business Insights with Google Analytics 4 Course
<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Course added to cart. Checkout now.Close this message$575 Limited GST free / $50Business Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Online via ZoomCourse added to cart. Checkout now.Close this message$540 Limited GST free / $50Business Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Course added to cart. Checkout now.Close this message$575 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Online via ZoomCourse added to cart. Checkout now.Close this message$540 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Course added to cart. Checkout now.Close this message$575 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Online via ZoomCourse added to cart. Checkout now.Close this message$540 Limited GST freeBusiness Insights with Google Analytics 4 Course<p>{block name:"Course Tagline - Google"}</p>
<p>This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account. Following the
...Course added to cart. Checkout now.Close this message$575 Limited GST free -
Digital marketing. Transform your online presence and drive results. This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers. You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed... View Introduction to SEO (Search Engine Optimisation) Course.Introduction to SEO (Search Engine Optimisation) Course
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on
...Course added to cart. Checkout now.Close this message$550 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on
...Course added to cart. Checkout now.Close this message$550 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST freeIntroduction to SEO (Search Engine Optimisation) Course<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on
...Course added to cart. Checkout now.Close this message$550 Limited GST free -
Marketing Communications. Connect better with your audience. Learn how to write a media release and promote it effectively. A press release is among the most powerful marketing tools available to your business. So how come yours isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at good and bad... View Media Release Writing Course: Write and Promote a Press Release.Media Release Writing Course: Write and Promote a Press Release
<p>{block name:"Course Tagline - Marketing Communications"}</p>
<p>Learn how to write a media release and promote it effectively.</p>
<p>A press release is among the most powerful marketing tools
...Course added to cart. Checkout now.Close this message$550 Limited GST freeMedia Release Writing Course: Write and Promote a Press Release<p>{block name:"Course Tagline - Marketing Communications"}</p>
<p>Learn how to write a media release and promote it effectively.</p>
<p>A press release is among the most powerful marketing tools
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST free -
Business Communication. Sharpen your communication skills. Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports. When crafting a story for business use, it’s common to be literal in your word choices, which can produce some uninteresting results. This course will explain how inserting certain language can make your stories more lively,... View Business Storytelling Course.Business Storytelling Course
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication
...Course added to cart. Checkout now.Close this message$580 Limited GST free -
Google. Make Google work for you. Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers at the very moment that they’re searching for the products or services you offer. Search advertising with Google Ads is powerful, flexible and data driven, giving you high levels of management control – but you need to have the basics in place. Whether you are considering using Google Ads for the... View Google Ads (AdWords) Management Course.Google Ads (AdWords) Management Course
<p>{block name:"Course Tagline - Google"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...Online via ZoomCourse added to cart. Checkout now.Close this message$540 Limited GST free / $50Google Ads (AdWords) Management Course<p>{block name:"Course Tagline - Google"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...Course added to cart. Checkout now.Close this message$575 Limited GST freeGoogle Ads (AdWords) Management Course<p>{block name:"Course Tagline - Google"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...Course added to cart. Checkout now.Close this message$575 Limited GST freeGoogle Ads (AdWords) Management Course<p>{block name:"Course Tagline - Google"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...Online via ZoomCourse added to cart. Checkout now.Close this message$540 Limited GST freeGoogle Ads (AdWords) Management Course<p>{block name:"Course Tagline - Google"}</p>
<p>Google Ads (AdWords) is one of the most targeted methods of online advertising, where you can place your search results in front of potential customers
...Course added to cart. Checkout now.Close this message$575 Limited GST free -
Business Communication. Sharpen your communication skills. Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting for a while, this course will teach you practical ways to apply ChatGPT and other tools to your writing, marketing and related business processes. If writing is part of your job in any industry, AI tools can make your work easier. When you understand how to use them properly, you’ll be able... View ChatGPT Course for Beginners: Using AI for Business and Marketing Communications.ChatGPT Course for Beginners: Using AI for Business and Marketing Communications
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST freeChatGPT Course for Beginners: Using AI for Business and Marketing Communications<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Are you excited, curious or concerned about the impact AI might have on your job? Whether you're new to AI or have been experimenting
...Course added to cart. Checkout now.Close this message$740 Limited GST free -
Business Communication. Sharpen your communication skills. Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced course in ChatGPT and other generative AI tools is for you. In this practical, hands-on course, you will learn: advanced, proven marketing and copywriting prompting techniques and processes how to engineer prompts for your specific business and marketing needs ways to get the most out of the... View Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation.Advanced ChatGPT Course: AI Mastery for Marketing and Content Creation
<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced
...Course added to cart. Checkout now.Close this message$740 Limited GST freeAdvanced ChatGPT Course: AI Mastery for Marketing and Content Creation<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeAdvanced ChatGPT Course: AI Mastery for Marketing and Content Creation<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced
...Course added to cart. Checkout now.Close this message$740 Limited GST freeAdvanced ChatGPT Course: AI Mastery for Marketing and Content Creation<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeAdvanced ChatGPT Course: AI Mastery for Marketing and Content Creation<p>{block name:"Course Tagline - Business Communication"}</p>
<p>Have you been using ChatGPT for work and now feel ready to make AI an invaluable member of your marketing team? Then this advanced
...Course added to cart. Checkout now.Close this message$740 Limited GST free -
Marketing Communications. Connect better with your audience. Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content marketing that is relevant and engaging is key to building trust, improving sales and creating customer loyalty. But navigating today’s crowded and rapidly evolving social media marketplace can be a challenge. This one-day course looks at how you can profile your customers to gain deeper insights... View Content Marketing Course.Content Marketing Course
<p>{block name:"Course Tagline - Marketing Communications"}</p>
<p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content
...Course added to cart. Checkout now.Close this message$550 Limited GST freeContent Marketing Course<p>{block name:"Course Tagline - Marketing Communications"}</p>
<p>Social media provides businesses and brands the opportunity to connect with their customers in more meaningful ways. Content
...Online via ZoomCourse added to cart. Checkout now.Close this message$500 Limited GST free -
Business strategy. Plan and secure success. In contemporary workplaces, innovation is necessary to keep up with change. Design thinking helps organisations develop innovative solutions that not only resonate with their target audience but also deliver meaningful impact. The design thinking methodology adopts a human-centred approach to problem-solving and innovation, prioritising an understanding of user and stakeholder needs and experiences. By embracing human-centred design, even... View Design Thinking Course.Design Thinking Course
<p>{block name:"Course Tagline - Business strategy"}</p>
<p>In contemporary workplaces, innovation is necessary to keep up with change. Design thinking helps organisations develop innovative solutions
...Online via ZoomCourse added to cart. Checkout now.Close this message$690 Limited GST freeDesign Thinking Course<p>{block name:"Course Tagline - Business strategy"}</p>
<p>In contemporary workplaces, innovation is necessary to keep up with change. Design thinking helps organisations develop innovative solutions
...Course added to cart. Checkout now.Close this message$740 Limited GST freeDesign Thinking Course<p>{block name:"Course Tagline - Business strategy"}</p>
<p>In contemporary workplaces, innovation is necessary to keep up with change. Design thinking helps organisations develop innovative solutions
...Course added to cart. Checkout now.Close this message$740 Limited GST free