Web Writing with SEO Course
Digital marketing. Transform your online presence and drive results.
This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business. It provides you with the skills and proven techniques in writing for the web to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO) copy and use AI tools, such as ChatGPT and Google Gemini, to research, plan and create SEO content.
The day includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about your needs and objectives.
Outcomes
By the end of this course, you should be able to:
- write web copy that grabs the attention and engages busy readers from start to end
- construct web content that’s easy for web audiences to absorb
- speak to your web audiences in the most effective ways
- persuade your audiences to take action, eg contact, download, buy, etc
- structure logical content navigation paths
- make best use of headlines, subheads, bullets and hyperlinks
- understand how to rank higher on search engines
- write search engine friendly (SEO) content so they are found on Google
- turn print documents and articles into web-friendly content
- produce email newsletters, blogs and digital marketing pieces that work
- make ChatGPT/AI part of your SEO researching and writing process
- use your skills for a wide variety of web writing needs.
Content
How people read on the web today
- Latest testing, research and statistics
How to engage your online audience
- Understand your audience – who they are, creating personas
- How to turn jargon into reader-friendly messages
- Building relationships and with different audience segments
- Creating the right tone of voice
- Features vs benefit/problem-solving writing
- What makes effective or ineffective web pages and copy
- Developing ideas and web content of interest to your online readers
SEO: How to get Google to love your web content
- Learn what influences search rankings today
- Keyword research made easy
- The simple, effective way to develop an SEO content strategy
- How to write SEO-friendly content your audience will love too
- Mastering AI for SEO: Keyword research, content planning and writing
Structuring and writing effective web content
- Writing headlines, subheads, body copy, bullet points and hyperlinks – and where to use them in copy and other content
- Pro copywriting tips – opening sentences that hook the reader, power words and more
- Stories, statistics and other effective ways to convey your message
- Techniques to help drive action e.g. enquiries, sales, downloads, sign ups
- Images and infographics - best practices, when to use them
- Web-friendly PDF’s - and when to use them
- Handy tools for web writers
Email writing tips
- Email newsletter and marketing best practices
- Types of content that work well in e-newsletters/EDMs
- Powerful subject lines and pre-headers
Intended audience
Suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write web content for business purposes.
Delivery modes
- Face-to-face, presenter-taught workshop
- Online workshop via the platform Zoom
Delivery style
Delivery of this course is by lecture, group activities and individual exercises. In this way, you will learn key concepts and their immediate application into your workspace.
Materials
A course booklet is distributed digitally.
Additional information
Please bring a laptop to class in order to access course learning materials.
If you would like to test the techniques for using AI to improve SEO, you will need to sign up for ChatGPT and Google Gemini (free or paid versions).
Features
- Expert trainers
- Central locations
- Free, expert advice
- Course materials – yours to keep
- CCE Statement of Completion
Overview
Sessions:
Location:
Price:
Class schedule
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Wed 8 May 2024
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Mon 29 Jul 2024
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Wed 16 Oct 2024
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Thu 20 Jun 2024
9am - 1pm (UTC+10:00)
Fri 21 Jun 2024
9am - 1pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Thu 29 Aug 2024
9am - 1pm (UTC+10:00)
Fri 30 Aug 2024
9am - 1pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This web writing course is suitable for business owners, web content writers, marketers,
...Thu 21 Nov 2024
9am - 1pm (UTC+11:00)
Fri 22 Nov 2024
9am - 1pm (UTC+11:00)
If there isn't a class to suit your preferred time or delivery format, please JOIN the waiting list.
Featured facilitators
Simon Hillier
Simon Hillier has more than 24 years experience as a digital content, copywriting and AI writing specialist, including eight years with e-commerce trailblazers, travel.com.au and lastminute.com,...
What others say
The course tutor was very informative and was responsive to all the questions and varying needs and skill levels of the group. Thank you!
- Nathan Dart
Comprehensive course and tutor who cared about our needs and questions!
- Susan Layton
Our trainer delivered the course excellently. Real-life examples and robust discussion broke the course material into digestible segments. From this course, I have immediate takeaways to apply to my work and broader ideas to play around with.
- Scott Singh
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