Business Storytelling Course: Communicating with Impact

This course provides you with the tools and techniques required to engage diverse and distracted audiences. Learn how you can use stories and storytelling to command attention, convey challenging concepts, and create change.
Duration
1 day, 8 hours total
Next date
9 December 2026
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Next class mode
Online via Zoom
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Cost
From $700.00

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Course summary

In a hyper-connected world of information, fuelled by fake news and AI-generated content, stories can provide a powerful means to cut through and connect with your audience.

This course equips you with tools and techniques that will help you to communicate with confidence, clarity and authenticity using impactful storytelling across a range of professional contexts.

From informal daily communications to large, high-profile engagements, storytelling can be used to translate complex information or dry content into memorable, motivational messages that resonate.

We offer a practical framework for crafting and delivering purposeful stories aligned to strategic objectives and outcomes in your workplace.

Aims

This course aims to increase your confidence in crafting and delivering authentic, engaging, and impactful communications. By the end of the course, you should feel empowered to channel your voice and share stories with purpose and intent. We will provide you with tools and techniques that can help you achieve that.

Learning outcomes

By the end of this course, you should be able to:

  • understand when, why and how to use storytelling in your daily communication
  • structure stories in an effective way that gets your intended message across
  • deliver stories in a captivating and impactful manner
  • apply storytelling in real workplace scenarios, including:
    • presentations and keynotes
    • team briefings and leadership communication
    • stakeholder engagement and change initiatives
    • client interactions and sales conversations
  • build a storytelling mindset that enhances team culture and communication effectiveness
  • stand in front of a room or camera and deliver a powerful, captivating message.

Content

The course has been structured into four parts, starting with theory to help build understanding and awareness, and discerning when and how to use stories in professional contexts.

Part 1: Why storytelling works

  • How stories work and why they resonate with us
  • Storytelling and business
  • Communication and learning styles

Part 2: How to craft stories that resonate

  • When to use stories
  • Pitching for the right audience
  • Constructing a compelling narrative
  • Developing an authentic storytelling approach

Part 3: Using stories in different scenarios

  • Building rapport and a personal connection
  • Using lessons learned to establish credibility and foster growth
  • Shifting mindsets and influencing change
  • Bringing people together and inspiring alignment with a vision, mission or values

Part 4: Putting things into practice

Developing and applying storytelling techniques for opening presentations with impact

Who this course is for

Suitable for professionals in leadership, project management, client-facing, communications, HR, change, or business development roles, including emerging leaders, who want to:

  • engage others more effectively
  • communicate complex ideas with clarity
  • build buy-in and trust
  • influence outcomes without relying on authority.

Prerequisites

None

Delivery style

Practical workshop which includes:

  • real-world business case studies
  • story crafting frameworks and exercises
  • theory application
  • partner and small group activities
  • peer feedback and coaching.

Delivery modes

  • Face-to-face, presenter-taught training
  • Online training via the platform Zoom

Materials

Course materials are provided electronically using Dropbox.

Course Brochure

Upcoming classes

Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Business Storytelling Course: Communicating with Impact
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Meet the facilitators

Dale White

Dale White is an international coach, trainer, exercise scientist, keynote speaker, and business consultant. He holds a double Bachelor's Degree in Business and Exercise Science from the Queensland University of Technology and has founded several companies, including Ripple Fitness, White Lightning Co, and The Healthy Lifestyle Transformation. He is a graduate of various Business Mastery programs.

For 16 years, Dale has helped thousands of people and businesses through his programs, coaching, training, and consulting. He specialises in helping people and businesses identify barriers that limit their success and then create customised solutions and strategies to overcome them and thrive. Some of Dale's notable clients include the NSW Department of Education, NSW Department of Communities and Justice, Hostplus, CHOICE, NSW Reconstruction Authority, Australian Wool Innovation, Legal Aid NSW, and Hartmann.

Dale is renowned for his high-energy presentations that leave the audience both inspired and energised. He is passionate about win-win outcomes and solutions and was recognised for his commitment to helping others with the Logan City Council's Young Citizen of the Year award in 2014.

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Dominic Siow

“Be the light or the mirror that reflects it.”

Dominic Siow is the quintessential optimist. A passionate transformation coach, he has dedicated the past 17 years of his career to helping organisations create workplace culture that inspires their people to be at their natural best. His talks, coaching and workshops on leadership, collaboration, influence and emotional intelligence have created a positive impact on more than 150 organisations throughout the Asia Pacific region. More than 50,000 people have attended his talks and training, with many rating them as the most impactful professional development they’ve experienced.

Prior to his present vocation, Dominic was a senior operations manager for IBM Australia and VP of Product Development at Grapevine Technologies. He is the author of the Amazon Best Seller “What’s GREAT about this? How to be Resilient and thrive through disruption and change.”

Reel

Bespoke solutions for your team_

The National Gallery's path to project management excellence_

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Jaclyn Knight

Jaclyn is a consultant specialising in open innovation and participatory design, with more than 20 years of experience across diverse sectors. She has designed and delivered cutting-edge projects for large multinational organisations, as well as start-ups and emerging not-for-profit organisations.

What sets Jaclyn apart is her proven ability to bring creativity and agility to projects, foster collaborative partnerships, and unite diverse teams to tackle complex challenges. Highlights of her work include co-creating innovative mobility services for citizens in Detroit; using financial innovation to address sustainable development goals; creating future-focused strategies to engage customers and stakeholders in long-term planning; and helping start-ups conceptualise and communicate compelling value propositions.

She is an experienced facilitator and delivers programs for clients in the private and education sectors in the areas of innovation, design thinking, social marketing, consumer behaviour and creative advertising development.

Her qualifications include a Bachelor of Professional Writing and Communication from the University of South Australia; a Master of Business Administration (MBA); and a Master of Communication for Social Change from the University of Queensland (UQ). She also holds a Certificate IV in Public Participation from the International Association of Public Participation (IAP2). Jaclyn is a member of the UQ Bachelor of Design Industry Advisory Group and has been a guest lecturer and mentor for the UQ MBA Program.

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