Class Details
Google Analytics 4 (GA4) for Business and AI Insights Course
Course summary
This introductory Google Analytics 4 course is designed to help you and your business get more from your Google Analytics account by harnessing the power of GA4’s built-in AI and machine learning features. Following the transition to the new Google Analytics 4 (GA4) interface, it looks at the best reports and tools to use for your website tracking.
We will show you how your Google Analytics 4 reports and AI-driven insights can be used for better business decision-making, with a particular focus on conversion optimisation. That is, how to get more visitors to complete the actions you want them to make. This practical, hands-on course will help you to identify the potential things that can be done to increase conversions and therefore achieve a better return on investment.
Google Analytics is a powerful business tool that provides essential business data about a website’s performance and how the content is being used. However, maximising its potential requires using GA4’s machine learning tools, custom reports, and predictive metrics to turn raw data into real, actionable results. You can use these data insights and analytics reports to improve the performance of a website and to gain a competitive advantage. In this course, we will take you through analytics account set-up options, the main data reports and tools, plus some more advanced reporting and analysis options.
You will use your own Google Analytics account during the day, so please bring your account login details (ideally as an Admin or Edit level user).
Learning outcomes
By the end of this course, you should be able to:
- understand the main setup options in Google Analytics 4, including events and key events (conversions)
- review different report options and AI-driven search functions to pull faster, more relevant analytics data
- run advanced reports and explorations in Google Analytics to discover new insights and trends
- apply data-driven insights and machine learning predictions to improve conversion rate optimisation for your website.
Content
- How Google Analytics can be used effectively by business websites
- The Google Analytics 4 experience (and how it differs from Universal Analytics)
- What is conversion optimisation and why is it important
- Reviewing the admin options for an account
- Tracking events, key events (conversions), ecommerce transactions and referrals
- Understanding the key statistics and reporting options in Google Analytics
- The advantages of real-time reports
- Creating different report views and using saved reports
- Understanding conversion data and multi-channel funnels
- Utilising GA4’s automated insights, analytics intelligence and predictive audiences
- Advanced reporting, including comparisons, library collections and explorations
- Reviewing practical ways to gain business insights and improve conversion optimisation
Prerequisites
Some familiarity with Google Analytics is recommended, but not essential.
Who this course is for
- Business owners or marketing staff who run a website and want to achieve better results
- Anyone using Google Analytics on their website
- Small business owners
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Materials
Course materials are shared electronically.
What you need to do before the course
To participate in this course, you will need your own Google Analytics account. Access to a demo account can also be provided in class. Throughout the course, you will follow along using your own reports and complete some practical exercises online.
Face-to-face classes
Please bring your laptop with all required accounts set up in advance.
Online classes
For the best experience, we recommend using a computer with a large monitor or dual screens/devices. Small laptop screens can make it difficult to follow the facilitator’s display while working in the software.
Sessions
Location
Face-to-face (CCE Building, Sydney)
Public transport
As bus and train timetables regularly change, we suggest you visit the Transport for NSW trip planner before you set out.
The nearest train stations are Newtown Station and Macdonaldtown Station. Macdonaldtown Station is closer by distance than Newtown Station, however trains do not stop as frequently as at Newtown Station.
Other information
Parking
Nearby parking is available at Wilson Parking - RPA Medical Centre Car Park (entry via Elizabeth Street off Carillon Avenue).
A Flexi Saver Rate is available but must be booked in advance online and includes the booking fee. Bookings can be made via the Wilson website or by downloading the Wilson Parking App. Otherwise, hourly parking rates will apply, as advertised on the Wilson Parking website.
Meet the facilitators
Clive Hawkins
Clive Hawkins is an experienced marketing professional with over 20 years in direct and online marketing across diverse business sectors. In 2000, he ventured into entrepreneurship, launching his own web marketing business in the UK, which later expanded to include an additional office in Australia. Clive’s expertise shines in search engine marketing campaigns, where his distinct specialisation has made a significant impact. Some of Clive’s notable clients include Panasonic, the Fred Hollows Foundation, and Mirvac.
Since 2002, Clive has been sharing his knowledge and experience through tailored training courses for companies. His mission is to empower businesses to grasp and implement effective online marketing campaigns for their websites. With a practical approach grounded in years of hands-on experience, Clive stands as a reliable guide in the dynamic landscape of online marketing, equipping businesses with the practical tools they need to navigate and succeed in the ever-evolving digital environment.
