Introduction to SEO (Search Engine Optimisation) Course
Digital marketing. Transform your online presence and drive results.
This short, introductory course covers the essential SEO (search engine optimisation) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.
You'll learn about the core search engine optimisation techniques for any website, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You'll discover new online tools and resources to implement successful campaigns, learn about 'link popularity' and how to develop an effective link building strategy, and briefly review the role of Google Ads and Google Analytics as part of a search marketing strategy.
Outcomes
By the end of this course, you should be able to:
- describe the main search engine optimisation techniques for business websites
- discuss the process of effective SEO, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes
- gain access to new online tools and resources to help implement successful SEO campaigns
- discuss 'link popularity' and why it is an important part of the optimisation process
- look at ways to develop an effective link building program
- identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.
Content
- Overview of search engines and Google results
- The differences between SEO and PPC search rankings
- Why SEO is essential for any website
- What are the main ranking factors used by Google
- Identifying keywords used by searchers
- Planning and implementing optimised website content
- Optimising for local search, images and video content
- Website design issues to consider as part of an SEO strategy
- The importance of links and some ‘link building’ techniques
- Tracking the results from an SEO campaign
- The use of Google Search Console and Google Analytics
Intended audience
Suitable for small business owners or website marketers who want to achieve more website visits from potential customers searching online. You may be planning to improve your own SEO performance or better understand and review the work of a third party agency.
Prerequisites
None
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Delivery style
Face-to-face classes
You need to bring your own device. You should ensure it is fully charged as access to power is limited. Please note that the University does not carry any responsibility for your lost, stolen, or damaged devices whilst on the University premises.
Online classes
You need your own device.
Before the course
Please bring along the login details to any existing Google accounts (such as Google Analytics, Ads, Search Console or My Business) if you have access to them. Access to a Content Management System (CMS) such as WordPress would also be useful, but it is not essential.
Features
- Expert trainers
- Central locations
- Free, expert advice
- Course materials – yours to keep
- CCE Statement of Completion
Overview
Sessions:
Location:
Price:
Class schedule
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<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Thu 13 Jun 2024
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Thu 26 Sep 2024
9am - 5pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Fri 22 Nov 2024
9am - 5pm (UTC+11:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Wed 8 May 2024
9am - 12:30pm (UTC+10:00)
Thu 9 May 2024
9am - 12:30pm (UTC+10:00)
<p>{block name:"Course Tagline - Digital Marketing"}</p>
<p>{block name:"Block - COVID 19 updates"}</p>
<p>This short, introductory course covers the essential SEO (search engine optimisation)
...Thu 25 Jul 2024
9am - 12:30pm (UTC+10:00)
Fri 26 Jul 2024
9am - 12:30pm (UTC+10:00)
If there isn't a class to suit your preferred time or delivery format, please JOIN the waiting list.
Featured facilitators
Clive Hawkins
Clive Hawkins is a marketing professional who has spent over 20 years working in direct marketing and online marketing across a wide range of business sectors. He launched his own web marketing...
What others say
The course may be a life saving event for me as this will open the door of online marketing for the kind of work I do. The tutor was very professional and seems to know a lot about the industry.
- Raymond Salomonn
Great content delivered in a great format! Will definitely return for more short courses in future... thanks!
- Kat Ringrose
This course exceeded my expectations, it was very informative with exactly the right level of depth for each topic. The tutor was very knowledgeable and patient, with questions and practical examples making it very relevant for my marketing job. I would definitely recommend it to colleagues and friends.
- Ulrike Hahn