Class Details
Social Media Manager Course
Course summary
Learn how to manage social media professionally with our marketing short courses in Sydney!
Social media management is now one of the most in-demand digital marketing skills for businesses, freelancers, and content creators alike. Whether you’re managing social accounts for a company, building your own brand, supporting clients, or looking to move into a marketing role, this practical course will give you the skills and confidence to manage social media more strategically and effectively.
In this hands-on beginners course, you’ll learn how to plan content, create engaging posts, build sustainable workflows, manage online communities, and connect social media activity to real business goals. You’ll also explore how professional social media managers organise content calendars, respond to audiences, analyse results, and manage the day-to-day realities of running social channels in a fast-moving digital environment.
Rather than focusing on trends or quick hacks, this course is designed to teach practical, transferable skills and industry best practices that can be applied across a wide range of platforms including Instagram, Facebook, LinkedIn, TikTok, and emerging channels.
You’ll leave with a clearer understanding of how to create content strategically, manage accounts professionally, and build systems that make social media marketing more sustainable, organised, and effective.
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Learning outcomes
By the end of this Social Media Manager course, participants will have developed practical skills and knowledge in areas such as:
- Planning and organising social media content strategically
- Creating professional and engaging social media posts
- Developing content plans aligned with marketing goals
- Understanding content approvals and workflow processes
- Managing online communities and customer engagement
- Responding appropriately to customer enquiries and social media challenges
- Understanding social media reporting and analytics
- Planning and managing social media campaigns
- Creating sustainable systems and workflows for social media management
- Developing practical social media management skills relevant to marketing, communications, or freelance roles
Course content
What will be covered in this Social Media Manager course?
During the course, participants will be guided through key concepts, techniques and approaches that typically include:
- Planning content for social media marketing
- Connecting social media activity to marketing and business goals
- Writing engaging social media copy
- Using hashtags, tagging, and platform features effectively
- Creating visual content using photos, graphics, and video
- Working with stock assets and simple content creation tools
- Managing community engagement and customer interactions
- Responding to feedback and handling social media challenges
- Understanding reporting, analytics, and performance review
- Building workflows, systems, and tools to support efficient social media management
- Developing strategic thinking for social media marketing and communications
Content may vary slightly depending on class pace, participant interests, platform updates, and instructor approach.
Intended audience
Who is this Social Media Manager course for?
This course is ideal for small business owners, freelancers, content creators, marketing assistants, communications professionals, and anyone wanting to develop practical social media management skills.
It may also suit individuals considering freelance social media work or looking to build skills relevant to digital marketing and communications roles.
Participants should feel confident using a computer and familiar with basic social media platforms.
Course materials
What to bring to class
- A laptop computer
- Notepad and pen
Additional information
Please note the following:
- This is an in-person workshop
- Participants are encouraged to bring details of a business, project, or social media account to reference during class activities
- This is a six-hour workshop with a lunch break and opportunities for questions and discussion
Sessions
Location
Face-to-face (CCE Building, Sydney)
Public transport
As bus and train timetables regularly change, we suggest you visit the Transport for NSW trip planner before you set out.
The nearest train stations are Newtown Station and Macdonaldtown Station. Macdonaldtown Station is closer by distance than Newtown Station, however trains do not stop as frequently as at Newtown Station.
Other information
Parking
Nearby parking is available at Wilson Parking - RPA Medical Centre Car Park (entry via Elizabeth Street off Carillon Avenue).
A Flexi Saver Rate is available but must be booked in advance online and includes the booking fee. Bookings can be made via the Wilson website or by downloading the Wilson Parking App. Otherwise, hourly parking rates will apply, as advertised on the Wilson Parking website.
Meet the facilitators
Heather Porter
Heather Porter has 15 years’ experience in digital marketing as a business owner, consultant and speaker, and holds a Bachelor of International Business from San Diego State University. She is the founder of Website Love, a website development and social media agency specialising in digital marketing strategies for educational services, coaching and consulting businesses.
Heather is an Amazon Kindle #1 bestseller, co-author of four business books, and trainer of ‘That Social Media Show’ on the Bizversity business app used in over 100 countries. She is also one of seven Meta (formerly Facebook) Certified Lead Trainers in Australia and New Zealand, and is a Meta Certified Media Buying Professional.
Heather regularly speaks for local councils, chambers of commerce and business training organisations. For the last three years, she has also been the Master Social Media Trainer for Pacific Trade Invest Australia where she regularly trains and supports businesses throughout the Pacific Islands on how to use social media.
Heather loves helping simplify digital marketing for businesses so they can easily pinpoint what works for them and stop wasting time and resources.
