Class Details
Beginner to Intermediate AI Course: Using ChatGPT, Claude, Copilot, Gemini, and Other Tools for Business and Marketing
Course summary
Are you excited, curious or concerned about the impact AI might have on your work? Whether you're new to AI or have been experimenting for a while, this course will help you understand how the major tools work, what they are best suited to, and how to use them more effectively in your work and everyday life.
Throughout the day, you’ll build a stronger working knowledge of AI tools including ChatGPT, Claude, Microsoft Copilot, Google Gemini, and more. You’ll move beyond basic prompts and learn practical techniques, useful workflows and lesser-known features that can help you get better results from large language models and other AI tools.
AI tools can make your work easier, and when you understand how to use them well, you’ll be able to work and communicate faster, better and more effectively by:
- automating time-consuming tasks and processes
- overcoming writer's block and blank page paralysis
- saving hours of admin, brainstorming, research, sales, marketing and writing time
- creating high-quality business documents, presentations and content in minutes
- producing personalised messages to customers, colleagues and stakeholders.
This one-day course provides both a practical introduction to AI and a quick path to intermediate level knowledge and skills in GenAI tool use for business. We will focus on the three major LLMs - ChatGPT, Gemini and Claude - as well as Microsoft Copilot and several other tools to improve your business and marketing quality, speed and performance.
Aims
The aims of this course are to give you the knowledge and skills to use LLMs and other AI tools to achieve your business productivity, strategy and communication goals, and to help you become a better, faster, and more confident businessperson.
Learning outcomes
By the end of this course, you should be able to:
- understand the foundations of GenAI tools including ChatGPT
- describe the features, benefits and limitations of ChatGPT and Large Language Models
- use AI such as ChatGPT to create powerful and effective written communications
- use AI such as ChatGPT effectively for a range of business needs
- discuss various helpful and powerful GenAI tools.
Content
Introduction to AI tools
- What is Generative AI versus traditional AI?
- Benefits of using AI writing tools
Understanding Large Language Models
- How they work
- Limitations and risks of using AI
- How AI may help you in your work
Getting started with LLMs
- A tour of ChatGPT, Claude, Gemini, Copilot and Perplexity
- Which tools and features are best suited to your tasks and needs
Prompt like a Pro
- Prompt frameworks for better results
- Modifiers and modes
- Reducing hallucinations, bias and inaccuracies
AI for business productivity and internal communications
- Summarising emails, notes, documents and meetings
- Creating action lists, plans and briefings
- Improving internal updates, stakeholder messages and customer responses
Research, analysis and presentations
- Using AI to explore topics, compare options and synthesise information
- Research workflows using tools such as Perplexity and NotebookLM
- Turning information into reports, insights, recommendations and presentation outlines
- Analysing data, patterns and trends with appropriate caution
Using AI to create marketing copy and content
- Developing audience personas, messages and content ideas
- Creating guides, web pages, articles, emails and social content
- Matching brand and personal tone of voice
- AI copywriting and editing tips
Advanced techniques for using AI
- Practical ways teams and organisations are using AI
- 4 advanced prompting techniques
Other AI communications tools
- 4 powerful AI tools you may not know
- A simple checklist for using AI effectively, safely and humanly after the course
Who this course is for
This course is suitable for:
- business professionals, managers, team leaders and admin staff
- small business owners and consultants
- communications, marketing, content and customer service professionals
- anyone who wants to use AI to work faster, think more clearly and communicate more effectively in business.
Prerequisites
None
Delivery style
The course is practical and hands-on, with exercises and real-world examples to help you develop an understanding of AI tools and how they can be used in your work.
Delivery modes
- Face-to-face, presenter taught workshop using your own device
- Online workshop via the platform Zoom
Materials
Course materials are distributed electronically using Dropbox.
What you need to do before the course
To participate in this course, you will need access to at least one commonly available AI tool, such as ChatGPT, Microsoft Copilot, Google Gemini, Claude or Perplexity. Free versions are suitable for the core activities.
Face-to-face classes
Please bring your own device to class.
Online classes
For the best experience, we recommend using a computer with a large monitor or dual screens/devices. Small laptop screens can make it difficult to follow the facilitator’s display while working in the apps.
Sessions
Location
Face-to-face (CCE Building, Sydney)
Public transport
As bus and train timetables regularly change, we suggest you visit the Transport for NSW trip planner before you set out.
The nearest train stations are Newtown Station and Macdonaldtown Station. Macdonaldtown Station is closer by distance than Newtown Station, however trains do not stop as frequently as at Newtown Station.
Other information
Parking
Nearby parking is available at Wilson Parking - RPA Medical Centre Car Park (entry via Elizabeth Street off Carillon Avenue).
A Flexi Saver Rate is available but must be booked in advance online and includes the booking fee. Bookings can be made via the Wilson website or by downloading the Wilson Parking App. Otherwise, hourly parking rates will apply, as advertised on the Wilson Parking website.
Meet the facilitators
Rushi Vyas
Rushi Vyas specialises in turning AI strategy into real‑world outcomes.
He has delivered AI roadmaps and live products across higher education, government and community sectors, helping organisations improve service quality, reduce manual effort and strengthen operational performance.
Rushi holds a Master of Commerce in Sustainability & Business Analytics from UNSW.
As founder of What’s On!, an AI engagement platform used by more than 139,000 migrants, he combines strategic vision with hands‑on product delivery. His approach is human‑centred, agile and jargon‑free, enabling fast adoption and measurable results.
Recognised as an emerging leader in the Asia‑Pacific AI community, Rushi works with organisations to harness AI responsibly and effectively to save time, improve customer experience and create new opportunities.
