Class Details
Business Storytelling Course: Communicating with Impact
Course summary
In a hyper-connected world of information, fuelled by fake news and AI-generated content, stories can provide a powerful means to cut through and connect with your audience.
This course equips you with tools and techniques that will help you to communicate with confidence, clarity and authenticity using impactful storytelling across a range of professional contexts.
From informal daily communications to large, high-profile engagements, storytelling can be used to translate complex information or dry content into memorable, motivational messages that resonate.
We offer a practical framework for crafting and delivering purposeful stories aligned to strategic objectives and outcomes in your workplace.
Aims
This course aims to increase your confidence in crafting and delivering authentic, engaging, and impactful communications. By the end of the course, you should feel empowered to channel your voice and share stories with purpose and intent. We will provide you with tools and techniques that can help you achieve that.
Learning outcomes
By the end of this course, you should be able to:
- understand when, why and how to use storytelling in your daily communication
- structure stories in an effective way that gets your intended message across
- deliver stories in a captivating and impactful manner
- apply storytelling in real workplace scenarios, including:
- presentations and keynotes
- team briefings and leadership communication
- stakeholder engagement and change initiatives
- client interactions and sales conversations
- build a storytelling mindset that enhances team culture and communication effectiveness
- stand in front of a room or camera and deliver a powerful, captivating message.
Content
The course has been structured into four parts, starting with theory to help build understanding and awareness, and discerning when and how to use stories in professional contexts.
Part 1: Why storytelling works
- How stories work and why they resonate with us
- Storytelling and business
- Communication and learning styles
Part 2: How to craft stories that resonate
- When to use stories
- Pitching for the right audience
- Constructing a compelling narrative
- Developing an authentic storytelling approach
Part 3: Using stories in different scenarios
- Building rapport and a personal connection
- Using lessons learned to establish credibility and foster growth
- Shifting mindsets and influencing change
- Bringing people together and inspiring alignment with a vision, mission or values
Part 4: Putting things into practice
Developing and applying storytelling techniques for opening presentations with impact
Who this course is for
Suitable for professionals in leadership, project management, client-facing, communications, HR, change, or business development roles, including emerging leaders, who want to:
- engage others more effectively
- communicate complex ideas with clarity
- build buy-in and trust
- influence outcomes without relying on authority.
Prerequisites
None
Delivery style
Practical workshop which includes:
- real-world business case studies
- story crafting frameworks and exercises
- theory application
- partner and small group activities
- peer feedback and coaching.
Delivery modes
- Face-to-face, presenter-taught training
- Online training via the platform Zoom
Materials
Course materials are provided electronically using Dropbox.
Sessions
Location
Face-to-face (CCE Building, Sydney)
Public transport
As bus and train timetables regularly change, we suggest you visit the Transport for NSW trip planner before you set out.
The nearest train stations are Newtown Station and Macdonaldtown Station. Macdonaldtown Station is closer by distance than Newtown Station, however trains do not stop as frequently as at Newtown Station.
Other information
Parking
Nearby parking is available at Wilson Parking - RPA Medical Centre Car Park (entry via Elizabeth Street off Carillon Avenue).
A Flexi Saver Rate is available but must be booked in advance online and includes the booking fee. Bookings can be made via the Wilson website or by downloading the Wilson Parking App. Otherwise, hourly parking rates will apply, as advertised on the Wilson Parking website.
Meet the facilitators
Dominic Siow
“Be the light or the mirror that reflects it.”
Dominic Siow is the quintessential optimist. A passionate transformation coach, he has dedicated the past 17 years of his career to helping organisations create workplace culture that inspires their people to be at their natural best. His talks, coaching and workshops on leadership, collaboration, influence and emotional intelligence have created a positive impact on more than 150 organisations throughout the Asia Pacific region. More than 50,000 people have attended his talks and training, with many rating them as the most impactful professional development they’ve experienced.
Prior to his present vocation, Dominic was a senior operations manager for IBM Australia and VP of Product Development at Grapevine Technologies. He is the author of the Amazon Best Seller “What’s GREAT about this? How to be Resilient and thrive through disruption and change.”
