Centre for Continuing Education

Sarah Birken

Sarah Birken


Sarah is one of Australia’s leading independent purpose-led transformation consultants, brand visionaries and strategists. Her proven methodology has helped multiple organisations and brands uncover and define their purpose, simplify and articulate their brand messages with confidence, and unite their team around a shared, transformative vision. An experienced, certified Leadership Coach, persuasive presenter and influential communicator, Sarah has written and facilitated over a hundred workshops, including dozens to uncover organisational/brand Purpose from within.

Over the past 17 years, Sarah has seen the brands she has helped increase sales by as much as 70 per cent, whilst saving her clients hundreds of thousands of dollars by avoiding costly business decisions and ineffective marketing. She firmly believes that successful brands are driven by the passion and motivation of the people behind them. She excels at engaging people and tapping into their intrinsic motivation to ensure brand and business success at every level. Her curiosity and fascination for brand storytelling drive her to unearth the reasons businesses do what they do, thereby uncovering insights of immense transformative value. Ever curious and passionate about her subject, she never stops learning and shares her knowledge through mentoring, thought leadership articles and as a highly engaging event speaker.

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